"Supreme Creatives is already writing commercials for Ogli in the office."

Early in the morning, Figgs came to Higg's office to report the situation.

"Got it, you just sit here, I want to be the first to get the news." After Higg finished speaking, he asked the secretary to call Rose over.

"Do you have the right slogan now?" It's unclear if Supreme Creative's side will succeed, so Higg will have to do both.

Rose nodded, "There is." ”

"Tell me about it." Higg crossed his hands on the table in a solemn posture.

"We plan to start with the healthy selling point of Ogli cereal, filming a young boy eating cereal in different places and then growing up little by little. The advertising slogan is called: OGLI, the starting point of healthy growth! ”

Rose tried his best to describe the advertising image for Higg, but after saying that, he found that Higg's face did not soften, but became more depressed.

"It's too ordinary, Rose." Higg put down his hand and commented: "Do you think this kind of advertising can compete with the highest creativity?" ”

"Uh......" Rose instantly slid cold sweat down his forehead, and couldn't help but wipe it with a handkerchief.

"Healthy? Who doesn't know cereal health! And the advertising form is the same as Jia's baked beans, which is not interesting at all! Higg slapped the table: "Keep thinking!" Come up with three more different slogans! ”

"Okay, okay, I'll go!" Rose hurried out of the office and ran to his department.

And Figgs was still waiting for a call.

I don't know how long it took, but just when Higg felt like he was about to fall asleep, Figgs's phone suddenly emitted a text message.

Higg hurriedly looked up and found that Figgs's face was visibly excited after reading the text message.

"Higg, Lilina has sent word that Don and Jimmy have decided on the idea, and the two of them have left the company after closing the office door."

"Good! Will Lilina be able to enter the office? Higg hurriedly asked.

Figgs affirmed, "No problem, she said to wait until before the end of work, when the people are almost gone." ”

"Keep following up, I'm waiting in the office today!" After Higg finished speaking, he fell back and put his feet on the table, and the secretary on the side immediately stepped forward to put on his clothes.

"Okay, but let's eat first, how about the pizza?"

"Not good...... Let's change it. "Higg can't afford pizza when he thinks about his creative history.

Time passed slowly, and after dinner, Higg lay down in his chair.

For the first time, he felt that every minute was so difficult, even when he closed his eyes, his mind was full of things about Ogli, Supreme Creativity and Hengmei advertising, and he couldn't sleep at all.

I don't know how long he stayed up like this, but when he opened his eyes in a daze, he found that the sky outside the window was already dark.

"Figgs!" Higg looked up and saw that the couch was empty.

"Director, Figgs has gone to the bathroom." The secretary sitting at the desk reminded him.

"Whew...... Well, what about Ross? Call him over. ”

Higg slept a little tightly, and just as he got up and stretched, Rose and Figgs entered the door.

"Higg, Lilina got it!" Figgs's first sentence surprised Higg: "Really? ”

"That's right, I've told the consulting company to pay her part of the fee, and I'll give her the rest after she sends her the slogan."

"Great!" Higg held his hands on the table: "Then now it's just a matter of waiting." ”

The next moment, the three of them sat at their desks, silent.

In the middle is Figgs's phone, as if it were some kind of time bomb or nuclear bomb button, and it needs to be treated with caution.

And just when the air in the office slowly solidified and Higg began to be a little impatient, the mobile phone suddenly "dripped" twice.

These two sounds seemed to have some magical power, and they woke up three people at once.

Figgs quickly picked up the phone and opened it, and read out the text message in the expectant eyes of the other two: "The advertising slogan is...... Ogli, a bowl to eat life. ”

"Eat it in a bowl...... Life? Higg repeated this slogan over and over again, and the more he read it, the more he felt that there were many metaphors in it.

Ross also pondered this advertising slogan, and felt that the supreme creativity, no, it was Hengmei's advertising that was really powerful.

Such advertisements are obviously more evocative than explicit representations of health.

"Very well, Figgs, you have done a good job of this, and now take care of the aftermath. If Lilina wants to join our company, you can agree, but don't give her any important positions, just give her a front desk. Higg looked at Ross after saying his decision.

"That's what creativity is! Rose, look at people's advertising slogans! Look at your own and go and change the slogan! I'm going to see it tomorrow morning! ”

"Okay, Director." Rose secretly complained, did he think it was so easy to modify a mature idea? Damn it!

But for the sake of his annual salary and family, Ross can only endure.

When they all left the office, Higg whistled happily, beckoned, and called the female secretary next to him.

The female secretary obediently kneaded his shoulders and let his head rest on her chest.

"The board of directors will be happy now."

Higg's head rubbed left and right: "Of course, as long as this project is taken down, they will know that this company is inseparable from me." ”

After speaking, he took the female secretary's hand and let her come to him.

The female secretary smiled coquettishly and slowly squatted down.

"Shhh

——

The next day, in the reception conference room of Ogli, Tang De and Jimmy met again with the sales and planning of many advertising agencies, including acquaintances such as Lion, IPG, Ogilvy, etc., as well as new faces such as Bald Eagle and Guangyi.

Of course, Hengmei Advertising is also on the list, but there are still not many people they sent this time, and the configuration of two people is very shabby compared with the configuration of four or five people in other companies.

To outsiders, this is a sign of the company's increasing competition and inability to take care of new customers.

But in Ross's view, this is clearly a confident intention to give up all customers to the highest creative expression.

This time, there were no moths in the conference room, and Maroney and the two young advertising planners did not become the first birds again, but sat in the corner very forbearingly, as if they planned to win by creativity.

But everyone on the scene didn't pay attention to it, after all, there are too many well-known advertising companies.

In fact, many people are wondering why there is a small company like the Lions in this campaign, they have never had any big ads except for Heinz ads, and now they are all working on small local brands.

Could it be that Ogli has taken a fancy to their creative abilities?

Don't be ridiculous.

Maybe the Lions have something to do with Ogly, but it doesn't matter, the companies that can come to the campaign are more or less related.

So when the lion ad was the first to enter the office to preach, no one cared about their performance at all.

And the next development did not surprise everyone, only ten minutes, they left the field, probably directly rejected or not.

This was followed by an Ogilvy commercial, this time a little longer, but not more than fifteen minutes.

It seems that the top management of Ogli is very decisive, and the requirements for creativity are very clear, and there is no need to talk too much with major creative companies.

It's just that such a long time immediately made the people present inexplicably a little worried, so everyone began to calculate the time for each company to preach.

Hengmei Advertising, Bald Eagle, Guangyi, IPG.

Of these companies, only IPG stayed in for a little longer, twenty minutes.

None of the other companies lasted more than fifteen minutes.

And after all the companies have been preached, it is finally the turn of the supreme idea.

But Don and Jimmy were leisurely, even when they were waiting in the conference room before, they had been looking at the magazine, as if they didn't care about the performance of the companies at all.

It wasn't until the major advertising and creative agencies left that Tang De got up and walked towards the office.

"Knock knock!"

There was no response, and Don and Jimmy pushed the door open, only to find a familiar figure opening a bottle of champagne.

"Henry, how's it going?"

That's right, it is Henry, the CEO of the Heinz Group and the investor of the highest idea.

"Bang!" The bottle of champagne was opened, and the white bubbles suddenly surged, and Henry smiled and poured himself a glass and replied, "I don't think you can guess which company." ”

Don De and Jimmy glanced at each other, and Jimmy shrugged and guessed, "I think it's Maroni, after all, he hates us the most, doesn't he?" ”

Tang De shook his head and retorted, "No, Jimmy, although the lion is not friendly with us, we don't really have much conflict of interest. Their projects are too small, and we won't grab them. ”

"And who do you think it is?" Jimmy came to the table, picked up a glass of poured champagne, and thanked Henry.

Tang De took the wine glass handed over by Henry and said, "I think it's IPG, because our family has been robbed of several projects recently." ”

Jimmy and Henry glanced at each other, and Henry raised his eyebrows and said, "I didn't expect it, you guessed it, Donde." ”

"Is it IPG?" Jimmy was also surprised, it was a well-known advertising creative company in New York, and it used such a means to buy employees, and it also involved plagiarism!

"That's right, it's just that they changed your idea a little." Henry put the IPG slogan out there: "A bowl of Ogli cereal every day, eat life." ”

"To be honest, it's better not to change." Don frowned and expressed his displeasure with the terrible idea.

But Jimmy couldn't get enough of it: "It's funny, they're like circus clowns." ”

"No, Jimmy, they're not as good as the Joker." Tang De corrected: "They are crappy magicians, and they still have to bring up the fish tank they have prepared under the table. ”

"You're right, so what's next?" Heng looked at Donde with appreciation, this advertisement was simply a trap set by Donde, and under Henry's connections, Ogli Cereals had already negotiated a cooperation with Supreme Creative.

However, in order to find out the company that bought Lilina, they specially sent invitations to major advertising agencies in New York, just to let them in.

As for the seemingly lucrative fee, it is also fake, where would a local brand like Ogli buy ideas for 300,000 US dollars, and the real cost is 150,000 a year.

If these advertising agencies had done their research, they might not have found the clues, but the time that Tang De had left them was too short, and no one would have thought that such a realistic advertising campaign would be a fake puppet show.

And at the top of the office, it's all about pretending, which is why the whole process goes so fast.

What they really want to hear is the advertising slogan that has been borrowed from Tangde's creativity.

Of course, they also made other preparations, such as asking Lilina to plagiarize the idea if the other party did not ask Lilina to plagiarize the idea, then let Lilina take the initiative to mention it in the name of lack of money.

Tang De believes that as long as this idea is given to the other company, it is difficult for the other party not to refer to it.

If you really don't refer to it at all, it doesn't matter, anyway, you have already signed a contract on your side, and you can directly announce that the supreme idea has won.

Now it turns out that no company will remain indifferent to this temptation of nearly a million dollars.

In fact, the advertising of Ogli cereal is closely related to the word health, and Ross's first idea is the closest to it.

It's a pity that they are blinded by the high advertising costs, and they are also frightened by the background of the supreme creativity of their own brains.

"What's next?" Tang De shrugged and drank the champagne in the glass: "Gifts are still exchanged, aren't they?" Next, it's time for us to pick and choose a few from each other's fat flock. ”

"God, that sounds so relieved! Donde, that's how it should be done! Jimmy cheered in agreement.

Henry also nodded, business competition should be like this, since you have found the weakness of your opponent, you will not be merciful.

(End of chapter)