Chapter 039: Channel Expansion!
After all, Luoshe is far away from the center of Xicheng City, and it will take more than an hour to drive a little jam.
Therefore, now Gao Huaijun has his own special office, which is on the 15th floor of Huaguang Building.
At the beginning, he only asked Ning Yuan to rent a lattice room of more than 100 square meters, thinking that it would be enough within 2 years.
However, he never expected that in only half a year, he would reach a turnover of tens of millions.
This is no longer a grass-headed team.
There are no big technology companies in Xicheng, so the vacancy rate of Huaguang Building has always been relatively high, so soon, Hillhouse Technology and the lessor of Huaguang Building urgently leased two more floors of office buildings in Huaguang Building at a price of 3 yuan/㎡ per month for R&D and other functional departments.
Moreover.
Due to the success of the MP3 business, Hillhouse Technology is now slowly penetrating into the surrounding cities and the Zhu Triangle.
This business is different from the electric fan business, and there is no very clear distinction between off-peak and off-peak seasons, so Ning Yuan is very busy.
Now the stall has become bigger, so Gao Huaijun recruited a marketing manager Zhang Yunshen who is in charge of marketing during this time, who is specifically responsible for the channel construction of Hillhouse Technology.
When Gao Huaijun walked in, he happened to see Ning Yuan and Zhang Yunshen talking about things.
Seeing Gao Huaijun coming in, the two hurriedly got up to greet each other.
"You keep talking, didn't bother you, did you?" Gao Huaijun took off his Bosideng brand down jacket and thick scarf, waved his hand to the two and said.
"Mr. Gao, we have almost talked about it, and we are about to go over to find you." Ning Yuan hurriedly said.
This Hillhouse technology is changing too fast, and now although he is the nominal factory director, if he can't show his ability, sooner or later he will have to be taken down, so he is working very seriously during this time.
"Oh? What's the matter? Gao Huaijun is now delegating the work of the two sections of channel and production to Ning Yuan as much as possible, and he also takes a fancy to his loyalty to Hillhouse, so that he can do a little bit of performance as soon as possible and gain a firm foothold in this high-speed company.
Since he hasn't dealt with his new boss much, Zhang Yunshen is somewhat uncomfortable, after all, Gao Huaijun is too young, and he is definitely a genius who dares to support the company alone at this age.
In order to alleviate the embarrassment, Zhang Yunshen took the initiative to say, "Mr. Gao, since I have been working in the Zhu River Delta for a long time, I am now focusing on the channel construction work of the Zhu River Delta, and now we will focus on the layout of the main cities of the Zhu River Delta, and strive for each city to have its own main agent!" ”
Gao Huaijun nodded, and after calling Ning Yuan to ask the front desk to prepare a few glasses of water and bring them over, he said slowly.
"Okay! Just do what you want! ”
"Now the focus is on opening the channels of those roadside e-stores, so that those e-stores can also take care of selling our MP3s!"
"Don't think too much about the electronic science and technology city, the channel is king, the core of the channel is more casual contact with consumers, not I want to buy, I specifically contact consumers, the concept of the two is different!"
"So, the core of your work, to have a change, how to sink the channel, is a problem you need to consider, rebate this piece, investigate it, give me a plan, I attach great importance to this work, in my eyes, your marketing, is not worse than the status of research and development!"
"Good job, boy! Marry a sister-in-law for my brother in the coming year. ”
After speaking, he touched his shoulder and patted Zhang Yunshen, who was still single, on the shoulder.
Now, Gao Huaijun doesn't want to consider being like Xiaomi, focusing on the layout of online sales channels, after all, in this era, the Internet atmosphere is still very deserted, and almost no one will buy large products on the Internet.
Although Taobao in 03, because of the ignition of a wave, but then quickly fell into a sluggish.
Without him, people are still relatively conservative, and it is simply impossible to buy some relatively large amounts of goods online before seeing the real thing.
Unless, it is some virtual, such as a point card, a download resource for some kind of small movie, etc., it will be purchased online.
This buying habit and atmosphere will not fundamentally improve until after the 2008 Olympic Games.
However, Zhang Yunshen is somewhat unaccustomed to Gao Huaijun's self-familiarity, after all, he is a 35-year-old uncle, and he is a little older than Gao Huaijun.
Even so, he was still very shocked by Gao Huaijun's train of thought!
This kind of gameplay, in 05, is very novel!
No one is going to play like that.
But does it really work?
In this era, the most important distribution point of the general electronic technology company will be the electronic technology city like Bainaohui, as for those roadside electronic stalls, most of the technology companies are disgusted with the price, will not take it seriously and pay attention to it, they generally use these points as the third or even fourth level channels.
It did not consider that it relies heavily on online sales channels like Xiaomi, after all, the online shopping environment is not complete enough, and the Internet atmosphere is still very deserted.
This situation will not be realized until the rise of the yellow and green machines to realize the so-called channel as the king in the real sense.
Blue-green manufacturers have devoted themselves to cultivating offline channels and vigorously promoting them in physical stores in counties and towns, almost sweeping the market in low-level cities, and completely destroying online Internet brands such as Xiaomi and Meizu.
However, there are pros and cons to doing so.
It is precisely because these channels are too landed, and the customer base for purchases is too broad.
Therefore, the mobile phones of the blue-green factory are often called... Factory sister machine.
Therefore, now Hillhouse Technology wants to establish new channels and does not blindly expand to third- and fourth-tier cities, and this Gao Huaijun agrees.
This small product can be roughly located in the Zhu Triangle, Chang Triangle, and the imperial capital, and the three areas are enough, and Hillhouse Technology is enough to eat a full meal.
After Zhang Yunshen finished reporting his work and left, Ning Yuan did not talk to Gao Huaijun directly, but lowered his voice, put down a stack of resumes, and said to him, "Mr. Gao, what you told me last time, looking for a secretary, I found several candidates, both male and female, do you want to have an interview?" ”
The teacup raised by Gao Huaijun stopped in mid-air, and looked back at him in amazement.
He forgot about it!
I didn't expect Ning Yuan to remember!
He coughed unnaturally, pondered for a moment, and felt that Hillhouse Technology is now a large-scale company with sales of tens of millions, and it is logical to find an assistant, and then he said, "You can choose!" I don't have time to care about such small things, choose one who is obedient, sensible, and flexible! ”
He flipped through the resumes in front of him casually, suddenly saw one of them, showed an inexplicable smile, and then casually tapped it with his finger.
Therefore, this time he wanted to inspect Ning Yuan's eyesight.
"Okay! Mr. Gao. Ning Yuan understood in seconds, and nodded vigorously.