Competitors, and even competitors like Lian Xiang, followed up so quickly, which Gao Huaijun never expected.

You know, Lian Xiang is mainly engaged in the laptop and PC business, and their development platform is designed based on the laptop and PC business, although they also have a mobile phone business, but the mobile phone business is a slight loss.

However, Lian Xiang's MP3 business is the absolute boss of Huaguo.

In 2006, CCID Consulting announced for the first time the sales of the domestic MP3 market in 2005, and the top six MP3 market rankings were Lianxiang, Founder, Wancheng, Sansang, Aigo, and JNC, with a total market share of 79.3%.

With an impressive record of 404,000 units and 409 million yuan, Lenovo Digital Listening has become the "double champion" of market sales and sales in one fell swoop.

However, the sales of 400 million yuan are just sprinkling water for Lian Xiang.

Therefore, Gao Huaijun thought that they would come out with an MP4 product, but he didn't expect this to follow up so quickly.

He also thought that some small brands would try the water first, and then follow up even if they wanted to see the effect.

And now they are doing it directly, and the price is so low!

Lian Xiang is a real big factory, if they end up in person, this is not the kind of petty fight of the Kupai!

If you follow the rhythm of the previous life, even if you want to develop PCs and laptops, especially when they swallow the elephant and eat IBM's laptops, the MP4 business can only be used as a supplementary state, by enriching their own product matrix to improve their user viscosity, so at this time they and Hillhouse Technology are busy with their own interests, and there is no conflict of interests.

The average price of their products is only about 1,000 yuan, which belongs to low-end products, and there is not much intersection between the two.

But now it's different, and now I even want to follow up Hillhouse Technology to make MP4, and the products and prices are benchmarked against M3!

And Hillhouse Technology can be said to be in the window period of product development, mobile phones still have a few months to come out, just carried out a round of financing, it is the so-called weakest time, even want to be a giant in the domestic electronics manufacturing industry, choose to follow up the strangulation of emerging forces, it is also reasonable.

Comprehensive analysis, Gao Huaijun, also understood Lian Xiang's thoughts, now MP3 although the traffic is large, but they can't share too much soup, Lian Xiang wants to directly compete with Hillhouse Technology, directly snatch this newly opened emerging market.

The business war itself is a very bland but very dangerous thing, even want to have no grievances and grudges with Hillhouse Technology, but it has taken a fancy to the emerging blue ocean market opened up by MP4 this product, so it shows that they feel that the prospects of this product are more optimistic!

However, the strangulation of this price will make Hillhouse Technology very uncomfortable.

Even think it's a big factory, your products are similar to others, but your price is so expensive and hundreds of dollars, how can you play with others?

Gao Huaijun reacted quickly, on the one hand, he asked Ning Yuan to inquire more about Lianxiang's products.

On the other hand, he asked Min Weiguo to strictly seal the details of the research and development of the Mate1 mobile phone, and the team was split and divided into a little more detailed, and the core general map could only be known by a few people.

Min Weiguo, as an old man who has been with Gao Huaijun for so long, naturally knows the weight of this product, and is now facing Lian Xiang, such a giant friend businessman's resistance, the core secrets of Hillhouse Technology, no matter what, will not be exposed.

After all, this is not the kind of MP4 that a small shop in Huaqiangbei can imitate.

This is Hillhouse Technology, the first product with a moat!

Gao Huaijun thought of this and nodded.

He smacked his lips and said, "Actually, this is not necessarily a bad thing!" Even if we have 5 products, but our brand influence is still limited to the Chang Triangle, and now with Lian Xiang's follow, more consumers can understand our Hillhouse technology. ”

"But even if we want to do this, our main business will be very affected, M3 in the sales of all our products, sales account for more than 70%, is the absolute majority, this is left alone, will there be a problem?" Ning Yuan frowned and asked worriedly.

"Could it be that Mr. Ning thinks we have to lower the price? Mr. Ning thinks that what price is it more appropriate for us to reduce the price? Gao Huaijun asked with a smile.

Ning Yuan was suddenly speechless.

This is indeed the case, and now Hillhouse Technology due to the small number of products, weak brand power, the price of purchased parts is not low, which seriously restricts the play of Hillhouse Technology M3 this product.

If the M3 can be bought for 400 yuan less than now, the sales will more than double the sales!

However, Lian Xiang will distribute a large number of goods and channels next month, if there are no countermeasures now, how to play in the later stage?

"We can try to lower it a little, to about 1,900 yuan, so that our price is only 300 yuan more than Lian Xiang, and then let the channel merchants digest 100 yuan, which is only 200 yuan more expensive, we still have a big one, but in this way our profits will be a lot less." Zhang Yunshen, who was on the side, said with a needle.

Now he is more anxious than anyone else to even want to make such a move.

At this meeting, the boss definitely doesn't want to lower, but if the price is not reduced, the board that falls must be carried by the professional manager, and that person will be him!

Gao Huaijun waved his hand, "Reduce 300 yuan, this is something we really can't do!" In this way, the first will offend our channel providers, we are using the profits of the channel providers to cut meat, whether they do it or not, is a big problem. The second is that the sudden plunge is so much, which is a kind of backstabbing for the previous M3 customers, and it is very likely that the new customers will feel that we are not in place to reduce the price, and the old customers will feel that we are engaging in backstabbing. At this time, how to play our mate 1? Do you want to do it then? ”

Everyone present was silent.

They naturally know this situation, but if they are left alone, the attack of Lianxiang will be very rapid, and if they can't withstand it, Hillhouse Technology's M3, the sales volume will be directly discounted in half, that is, only 25%, which is a very possible thing.

In fact, the main sales period of an electronic product is the first three months, and in the later stage, it will easily lead to a significant decline in product sales due to various new product competition and large-scale price reductions.

Brands that can't stand it, such as Sansang, may even start to reduce the price of new products in a month.

The lack of its product strength is also the reason why Sansang directly withdrew from the Chinese market in later generations.

Gao Huaijun waved his hand, "In the first month, you will resist me, no matter whether the sales volume declines or not, let's see how strong the shock wave is, don't scare the competitors as soon as they come, so we will have no product tonality at all!" ”

Those present nodded.

Indeed, which strong brand did not survive the onslaught of product launches and acceptance.

"Later, we will reduce the price according to the impact situation, but we must do a good job of reassuring old customers. Subsidize part of the consumption vouchers for existing customers, such as the use of consumption vouchers to buy our new Mate 1 mobile phone, etc., and even the priority purchase of Mate 1 mobile phones. ”

"This is the core gameplay of the ecological matrix!"

The people present nodded again, but when they came back to their senses, they were horrified!

This is the legendary killing ripeness, right?

Old customers recycle and squeeze every last drop of value out of them.

Harvest round after round!

Enough cowhide!

As for the regular customers who won't buy again?

If they can no longer enter the ecological circulation system, then their value is not great!

(End of chapter)