Chapter 088: How Long Can Our Money Last? (1st Update)
Gao Huaijun sorted out and completed the difficult work of the day.
After he assigned some work tasks to Min Weiguo, he was going to let Zhang Xuan, a newly recruited bodyguard and driver, drive his Audi A6 to his mother's house by Lihu Lake, ready to have a light meal once a week.
However, the new driver was not familiar with the road, and he made a mistake once, but Gao Huaijun commanded him, and he almost arrived at Gao Huaijun's mother's house.
"How did Ning Yuan recruit people, such goods were also recruited to me, it was too unreliable. It's about the same as Ann (river crab) times' bodyguard! ”
"However, there is no navigation in this era, it is really not very convenient, this is still in Xicheng, if it is a 3D city like Yuzhou, it is estimated that the district will not be able to get out, and it will be lost directly."
Gao Huaijun frowned in the car and held his chin.
After getting used to the map in the era of smart phones, it is really unsuitable for the backward era of looking at maps for everything.
When he didn't have a driver, he basically didn't dare to walk out of Xicheng randomly, and he didn't have much sense of direction, and he was afraid that he would suddenly get lost, which would be funny.
"What a time of gold! After getting a mobile phone, if you make a random navigation software, it is estimated that you can independently come out and circle a wave of money, and then prepare for the later big data precipitation and research and development. Gao Huaijun's heart moved, and he thought wildly.
At this moment, Zhang Yunshen suddenly called, Gao Huaijun waved his hand, and then the driver nodded and parked directly on the side of the road.
"Mr. Gao, the situation is not good now, the sales of M3 and M2 have declined more rapidly than imagined, and now the sales of M3 are only 40% of last month, and the sales of M2 are only 60% of last month.
"Now, Lian wants to reduce the price of their MP4 products directly to 1300 yuan!"
"This price, even if you think about it, is not profitable at all!"
When Gao Huaijun heard this, he took a deep breath of cold air.
Even thinking that this is completely different from Gao Huaijun's previous life, it seems that the entry of Hillhouse Technology has really had an impact on this world.
Even if you want to play like this, it's a kind of monopoly play!
I lowered the price to my breakeven point, or even a little more than the profit, the purpose is to reshuffle the market, which is weak, which capital chain is weak, then, which company will be out!
This is an absolute killer for big companies to treat small companies!
However, he couldn't figure it out, Lian Xiang MP4, who had just been on the market for a short time, why did he do this, after all, the annual sales of hundreds of millions of dollars, and the annual profits were also tens of millions, this money didn't taste good?
"I don't provoke you, but you're still here to provoke me?" He took another breath, closed his eyes, and snapped open his cold eyes!
It seems that Lian Xiang has judged that the MP4 market is running out of time, so it is necessary to harvest in advance, first push down the price, and then leave a few big brands, and then divide the market unifiedly.
When the market is almost divided, this market will almost reach the situation of the sunset industry.
This, playing is the information gap and the capital chain!
Gao Huaijun instantly felt a huge pressure.
This kind of layout is a kind of conspiracy, if you don't want to enter the game, you can't do it!
Whether the competing products in this market can keep up with it or not, it is a dilemma.
With it, there is a big loss of profits, and even to sell MP3 and MP4 at a loss, the current brand, there is a 10 million liquidity to burn, how long can you burn?
No, although there is no loss of profits, the sales volume is absolutely cut in half, and there is no end to the fall!
Those fixed costs, such as the cost of pre-stockpiling, the maintenance fee of the assembly line, the channel maintenance fee, the R&D sharing fee, etc., are all there, the more you sell, the less you sell, how do you maintain it?
Switch tracks like Gao Huaijun and make mobile phones?
It's impossible!
It is difficult for small companies to even survive, where is there such a strong strength to make a product with a high moat like a mobile phone!
Now that the layout of Lianxiang has been completed, they are like a palm hidden behind the scenes, slowly watching the big changes in the market.
Sure enough, if you have strength, you can do whatever you want!
After Gao Huaijun understood the details, he stood on the road on the side of the road for nearly 15 minutes to stabilize his mind.
MD!
The crossing of other people's homes is all pushed horizontally, completely invincible.
He's been going through the past two years, and he's just being by someone, and now there's a behemoth doing something against him.
Really.
It's so hard!
He made up his mind and urgently called the financial manager Deng Yun, "Manager Deng, I'm Gao Huaijun, I asked you to pre-arrange the fund plan last time, how long can our money be used now?" ”
"If we don't consider the income situation in the later period, in extreme cases, according to the original fund arrangement, our funds can still be used for 5 months; But just now I called Manager Zhang, if you need to discharge millions of dollars to do pre-market marketing activities, it is expected to be used for 4 months. ”
"Of course, considering that there is still income in the later marketing mouth, some expenses have been tightened, and it will not be too much of a problem if it is used for 6 months."
Gao Huaijun understood what Deng Yun meant, which means that now the proportion of R&D funds is extremely high, and it has seriously occupied the flow of the capital pool.
70 million hot money, just a few months of burning!
Now I have to prepare a lot of money to purchase raw materials for the Mate 1, so it is indeed a lot of luck now!
"How long will it take for the mobile phone business to go public?" Gao Huaijun immediately followed up and made another phone call to Min Weiguo.
"Due to the high school provided part of the drawings and opinions, we have greatly shortened the research and development time, it only took less than half a year for our research and development progress has reached TR4A (mobile phone research and development phase 4), after our drawings are locked, all suppliers of Hillhouse Technology such as shells, screens, cameras, etc. will successively receive the official drawings issued by mobile phone manufacturers, and the suppliers will start production. After the supplier processes and prepares materials according to the drawings, it will take about a month for us to ship to the whole machine assembly plant to assemble the whole machine in small batches, and finally it will take a month to distribute the whole machine to various fields for performance debugging or reliability testing, so the time adds up, it will take about 2 months, and it is conservatively estimated that it will take three months, and it can be listed! ”
Min Weiguo didn't know why, he felt that Gao Huaijun was asking questions casually, and replied.
"Excellent! Great work! Gao Huaijun nodded happily.
Now the R&D work has entered the final stage of revision and improvement, which is the only good news for Hillhouse Technology today.
Originally, Gao Huaijun didn't think about all in the mobile phone business, but now the M3 MP4 is squeezed, and it won't work if it's not all in the mobile phone business!
I can only give it a go!
That's the sadness of a small company!
Sometimes it's not that you don't work hard enough, it's that you work hard enough, but the general trend is not on your side, and you can't.
In the future, so many companies will collapse in 2023, is it really that they are not working hard enough?
Is the squeeze that Gao Huaijun is facing now a destiny?
No! He doesn't believe in fate!
(End of chapter)