Chapter 686: Hunger Marketing
The three-year tax exemption of the Deno caravan is only a few million in total, and Ye Ling doesn't care about this point, but the effect of the caravan team's entry into the city is immediately reflected.
Because many of the territories here are very small, so small that they can't even form the scale of a bazaar, and even if they do, the things they sell are very limited, unlike the Astral Alliance, where the big cities in any place are prosperous and have everything. Therefore, if you want to buy and sell things, many times you have to go to the big territory, but there are no big territories near some areas, and another way is to wait for the arrival of the business travel party, which is called catching the market in the ancient wilderness.
In the next few days, Ipsvi was very lively, because of the arrival of the Deno caravan, many idle brave people around the city came to the city, and also led to the development of the catering and entertainment industry. Although in Ye Ling's opinion, it was still far from being comparable to the cities of the Astral Alliance, but the people here were like the New Year, and this situation lasted until the departure of the Deno Caravan and gradually calmed down.
And the relevant statistics were quickly calculated under Cai Lin, and the income of Ipswei in the past few days has increased nearly twice compared with usual, which is basically related to the entry of the Deno caravan team.
This figure made Ye Ling feel very surprised, after reading the statistical report submitted by Cai Lin, Ye Ling pondered for a moment, and then said: "Mr. Cai Lin, you released the news to me that the first five caravanserai who came to settle in my territory will all be given tax exemption for three years!"
Cai Lin was not surprised by his decision, but said: "Lord Lord, weishenme is the first five, I think, you can give all caravans three years of tax exemption, their role is too great, the vitality and popularity brought to the territory is much more useful than those taxes, and after having vitality and popularity, they can be converted into wealth in the future." ”
Ye Ling smiled and said: "I naturally know, Mr. Cai Lin, do you think I'm too 'stingy'? Of course, full tax exemption is not a problem, but in this way, those business travel teams will feel that this opportunity does not seem to be so rare, so I have made a certain number of restrictions, so that they will compete to enter the territory, so that the territory will give people a feeling of unlimited development prospects." ”
"Lord Lord, your idea is good," Cai Lin thought for a moment, but then said: "However, after these five places are full, other business travel teams that are interested in entering may change their minds when they find out that they don't have this preferential policy, and it won't be our loss at that time." ”
"Hehe, it's not simple," Ye Ling said without thinking about it: "At that time, I will make an excuse casually, such as my birthday or something, and put a few more places, but reduce the tax exemption period by half a year or a few months, so that they will feel that the sooner they enter my territory, the better, and more business travelers will come, this is called 'hunger marketing', which can create the illusion of undersupply and increase their worth!"
"Hunger marketing, hunger marketing......" Cai Lin muttered a few times and exclaimed: "Lord Lord, if you are in business, you must also be a genius!"
Of course, Ye Ling wouldn't tell him that in Shijie, where he was in his previous life, this was just a very common marketing method, and now he just used it casually.
As soon as the duty-free discount came out, coupled with the attraction of hunger marketing, several business travel clubs came one after another, putting forward the intention of stationing, and of course the two sides successfully reached an agreement. In this way, basically every few days, one of those business travel clubs will appear, so that Ipswei, which is located in a remote corner of the ancient wilderness, actually has the appearance of a city, although it was also considered a small city before, but in Ye Ling's opinion, it is very reluctant, even a slightly more prosperous town in Radiance Star is much better than it.
Although they can't get taxes from the caravan, but they are bringing prosperity to Ipsvi, the ancient wilderness has a lot of mercenary groups and free warriors who live on hunting, the idle Liliang around the territory found that there are a lot of caravans in this small city, and it is easy to get more haode supplies here, so they often enter Ipsvi, many people are also accustomed to coming here to spend two days of leisure time during the weekend break, and the bars and hotels in the territory are quickly getting better.
People are creatures that like to be lively, and the sudden burst of energy in Ipsway also attracted more people.
A month and a half later, at night, when Ye Ling appeared on the street with the richest nightlife in Ipswair, looking at the brightly lit shops and bustling bars, he couldn't help but feel a little proud in his heart, and a sense of accomplishment arose.
Not so long ago, it was deserted, after 10 p.m., when most of the people were asleep, and the bar was crowded with customers, but now it's very different from what it used to be.
Among those guests, Ye Ling found some faces from outside, but they were not so unfamiliar, they were some idle liliang in the neighborhood who were not attached to any territory, but they had become frequent visitors to Ipsvi, Ye Ling would patrol the city almost every night, and some people remembered it.
In the past few days, there are more than a dozen free warriors who have made a request to become citizens of Ipsvi City, because they gradually like this place, and Ye Ling's civic obligations are very tolerant and reasonable, unlike many lords who even have the power to kill and kill the citizens under their jurisdiction at will, the citizens of this territory are very free, as long as they do not join the city guards, the warriors are not subject to many restrictions, unless there is a star tribulation and other catastrophes that endanger the city, they will not be forced to do what they don't like, or they can exclude hunting or something, but they can enjoy more civic rights, if they want to break away from the territory, return to the status of free warriors, which can also be approved at any time.
Ye Ling's approach was borrowed from the open ruling method of the Radiant Star, and it was very attractive, so as soon as it was released, some free martial artists submitted applications, and some were under consideration.
Although the number of free warriors who have joined the citizens is not large, this one haode began.
Popularity, is really a very important thing, when your territory has popularity, you can absorb more and more idle liliang for your own use, and these idle liliang, is not like the city guards, and they are all high-consumption groups, can bring income to the city. At the same time, the existence of these people can also play an invisible deterrent effect.
Take the Radiant Star as an example, in fact, the size of the Radiant Star's army is not very large, but the open, prosperous and highly technologically advanced Radiant Star has attracted too many powerful citizens, including the strong people of the major races, and other planets will habitually regard these people as part of the Liliang composition of the Radiant Star, so looking at the entire star boundary, no one dares to violate the Radiant Star. On the other hand, the fox demon kingdom of the fox demon queen, although the fox demon clan is very powerful and smart, it was destroyed by the dark demon group of the evil king Garo.
Just imagine, if the Fox Demon Kingdom back then adopted a development strategy like the Radiant Star, even if there were more treasures, the evil king Garo would still not dare to attack.
Therefore, Ye Ling's idea is very clear, that is, to create an open, quite attractive, and difficult to refuse territory like the Radiant Star, so that more and more people can take the initiative to move in the territory, and even become citizens of the territory, so that his territory can develop the fastest, after all, it takes a high effort to absorb Liliang by rescuing other small territories, and at the same time, it also has some luck components, and the former has a much greater return, this method is the king.
Vanessa, beside Ye Ling, sighed: "Brother Ling, it's only taken so much time to make this territory impressive!"
"Hehe, these are indispensable to Sister Vanessa, your credit," Ye Ling touched his nose and said, "If it weren't for your advice, the territory wouldn't have developed so quickly." ”
Vanessa smiled, "Okay, I don't dare to take credit, I just came up with a random idea, but you did a much better job than I expected." ”
Ye Ling said dissatisfiedly: "It's not good enough, this is still far from my goal!"
Vanessa was about to say something, when someone behind the two said, "Lord Ye Ling, your ambition is really grand!"
The two of them were taken aback, looked back, two breezes were blowing, and then there were two more people in front of them.
One is a burly man, and the other is a girl with a strong masculine beauty.
They were so close, only to find out that Vanessa's heart was hostile, and her fighting spirit was secretly raised, waiting to make a move at any time, but at this time, Ye Ling held her down: "Sister Vanessa, don't worry, they are my friends!"
If the two were friends or foes, Ellie Jie who was hiding in the shadows would have appeared a long time ago.
Then Ye Ling turned to the two of them again and said, "Selena, Saiya, what kind of wind blew you into the Ancient Wilderness?"
This man and woman are the children of the Dream Heaven Lord Seghardt, and they have known Ye Ling for a while, and they are both bold people, so Ye Ling is very relieved of them.
Saiya was still so enthusiastic, he first happily gave Ye Ling a hug, and then said: "Haha, Brother Ye Ling, I heard that you left the Dark Holy See and returned to the Radiant Star, I have always felt deeply regretful, I don't know when I will be able to zaijian, I didn't expect that after a few months, I heard that a talented Jiuyang Lord appeared in the Ancient Barbarian Wilderness, also called Ye Ling, and it turned out to be really brother you!"