Chapter 20 Competitors
There is an impetuous atmosphere in the air, from the high talk of the scholars in the restaurant, from the foam of the storyteller in the teahouse, from the roadside hawkers can dance a few words to break the enemy of 300,000, and behead a pile of thirteen Dajing Temples so that this downtown that is newly named Wuya Street is also brightly lit at night, and the voices are boiling, which is quite a bit of the prosperity of the Shangyuan Festival.
This is probably also because the Tang army invaded a few days ago, and the soldiers came to the city, and the entire people, including the academy, were overly suppressed, Lin Fengjin sat on the street on the second floor of the newly opened "Huiyuan Building", looking at the bustling situation below.
It has been half a month since he returned to Yedu, and the two fingers that were broken have also regrown, as far as Lin Fengjin's cultivation at this time is concerned, even if the five internal organs have been hit hard by ordinary people, they can heal on their own, let alone mere fingers.
After knowing that the old man was given the title of "Loyal and Diligent Uncle" by Lu Yu, Lin Feng thought about it again and again, and returned to Yedu, after all, if he wanted to leave at this time, it would be either Wu Zuocheng or Dongxia, and these two places were not very suitable to go at this time.
Wu Zuocheng is still too weak for the whole world at this time, Lin Feng believes in the principle of accumulating grain, building a high wall, and slowly becoming the king, of course, he is not willing to make it rashly exposed, at the same time, at this time, the affairs of the Sanli Department are two large blocks, the first is trade and shipping, and the second is tribal affairs.
And Dongxia Lin Fengjin can't go, you know, since the current monarch got rid of Wang Meng, his health is really much better than before, and then he began to work tirelessly to create people, it is said that last year he directly accepted fourteen talented people, not necessarily all of them have flowers and moon appearances. The common denominator is that they all have big breasts and big butts, and they are known as "suitable men".
It can be seen from the performance of this monarch that although the status of Lin Fengjin's son Cui Zhen and Cui Yilin has now been almost determined, Wang Meng's death and the recovery of his physical condition undoubtedly gave him huge expectations, and the status of Cui Wangnu is a little embarrassing, so if Lin Fengjin goes to Dongxia, it may not be easier.
What's more, if the monarch of Dongxia is really hopeless and pins his hopes on Cui Zhen, then he will be the first person he wants to kill. Why, because Lin Fengjin's identity is very special, it is very likely that he will rely on his special status as the biological father of the monarch to seize power -- this kind of thing is recorded everywhere in the history books, after the young emperor ascended the throne, the queen mother hung the curtain to listen to the government, that is, relying on her own brothers, and when the monarch came of age, the relatives were not lost.
Lin Fengjin's situation is even more special, compared to the fact that women are naturally politically weak. He, the "father", can be said to be more justifiable in seizing power, and to put it bluntly, it is not impossible to replace the Cui family in the world, so if the monarch of Dongxia feels that his time is short. The first person to be killed was Lin Fengjin, in such a situation, Lin Fengjin stupidly ran to Dongxia to live for a long time, and there was a way to hide it for a while. How can you hide it for the rest of your life? Wouldn't that put your neck under the butcher's knife?
Because of this, Lin Fengjin still returned to Northern Qi, but he was also a little disheartened. didn't have the mind to go to His Majesty, but devoted himself to his own business, Lu Yu was also entangled in many things at this time, and he didn't care about him, and it was already his limit to be able to take the time to seal a "loyal and diligent uncle" outside the forester to release a signal of reconciliation.
To put it simply, between Lin Fengjin and Lu Yu, it cannot be described as a simple relationship between monarchs and ministers, it is very delicate, but it is quite a bit of a cold war, only when there is a certain opportunity, the two sides can break the current deadlock.
Therefore, after Lin Fengjin returned to Yedu in Northern Qi, he naturally went to visit his master, relatives, and friends, and then began to check the accounts and sort out his business, especially when the war burned under Yedu before, and the chaos happened to give some people an excuse to fish in troubled waters.
No matter how powerful Lin Fengjin is, it is impossible to see the disadvantages of the operation in the air, so it is natural to need one store after another to visit and check the accounts. With Lin Fengjin's keen eyes in the army to plan and coordinate hundreds of thousands of army food, grass and military baggage, he used it to find the little bit of and greasy in his own shop, which can really only be described as overkill.
For example, today, Lin Fengjin came to the "world's first bake" here, here is the first batch of industries he made out of business, although he was sent out for the favor of the Pomeranians, but now almost two families are one family, even the beauty has to follow the surname Lin, can the shop escape?
And the world's first roasted business has always been very prosperous, but recently it has also encountered trouble, profits have been declining since half a year ago, although it can still make money, but it can almost only be described as "small profit", as for the Zhongtang Dynasty after the attack, these two months have simply lost money.
Lin Fengjin came over to check the accounts, and the account room was still denying it in every way, but it turned out that he was easily aware of the cheats and greasy among them, hey, after the account room was exposed, he was annoyed and angry, and he actually moved out of his backstage angrily - a person who made a hole in the Yamen of Yedu came out. Lin Fengjin didn't bother to pay attention to this kind of villain, and directly asked the Fu family to send someone to slap him to death.
In the end, Lin Fengjin even specially ordered not to send the official, this shameless bastard gave him the law of the country to cheapen him for nothing, and let the housekeeper of the Fu family take it back to the family law, which can give this guy an unforgettable lesson.
After cleaning up the mole, Lin Fengjin was surprised to find that the decline in the profit of the world's first roast was certainly related to the emergence of moths, but the daily turnover was indeed declining, and the reason for this was not that the quality of the dishes had decreased and could not keep up, but that competitors had appeared.
Very strong competitors.
This competitor is the "Huiyuan Building" that Lin Fengjin is sitting under his buttocks at this time.
The head office of this Huiyuan Building is not far from the world's first roast, and Lin Fengjin is the same, aiming at the business of Donglin Academy, at this time Donglin Academy is more famous, and the surrounding catering and entertainment venues are always overcrowded, so the restaurant store is also expanding, so the new endless street is taken, that is, "there is a road in the book mountain." Learning from the sea is endless", the branch of Huiyuan Building is opened here.
If you want to defeat the opponent, or compete with the opponent, you must understand the enemy, so Lin Fengjin sat here at this time, wanting to see how this restaurant defeated himself or the world's first roast that took a lot of effort to operate, but as soon as he learned about the menu, he first felt ingenious.
On the usual menu, it is written how much is the back pot meat and how much is the shredded fish-flavored pork. How much is the tamale, and the big restaurants with a higher style will take some Sven names, such as Wuzhen shark fin soup, jade shrimp, honey palace grunt, etc., and this "Huiyuan Building", just looking at the menu, directly made the "Ya" of the dish name to the extreme.
For example, Lin Fengjin is at this table in front of him at this point. Please note that it is a table, not a dish, and the name is "quatrain". "Two orioles are singing green willows, and a line of egrets is in the sky. The window contains a thousand autumn snow in Xiling, and the door is berthed in the Dongwu Wanli ship. โ
At this time, Lin Fengjin had already served three dishes in front of him, and the name of the first dish was "Two Yellow Orioles Singing Cuiliu", cough cough, the inside of the plate was fried lettuce tips. Placed vertically, and then put two egg yolks on the left and right, oh no. If you look closely, it is an egg yolk cut into two pieces and plated.
The second dish is "A line of egrets on the blue sky", which is a chicken broth with spinach thickened to show a green background, and then sprinkled with chopped boiled egg whites and green onions, which is the egret.
The third dish is "The Window Contains Xiling Qianqiu Snow" is a square steaming grid to symbolize the window, and there are five steamed black bean noodles and small steamed buns in it to represent Xiling, as for the representative of Qianqiu Snow, it is the white sugar sprinkled on it.
Lin Feng picked up the chopsticks and tasted it, and felt that the taste was general, not particularly brilliant, but the knife work could barely get by, at this time I heard the store shouting, that is, there was a little two Mali walked up, holding a bowl of soup with both hands, you can see, this bowl of soup is a very ordinary kelp soup, but the brilliant place is that there are four oval things floating on the soup, take a closer look, it is filled with mushrooms with egg shells, and the stuffed meat is steamed out of the meat filling
Lin Fengjin roughly calculated, this "quatrain" is three dishes and one soup, but the price is one or two silver, but the cost of materials is eggs + seasonal vegetables, which can be said to be so low that it is frightening to death!
Obviously, compared with it, the world's first grilled big fish and meat is too vulgar, drinking between classmates, since they are readers, there must be a tone of readers, this will be a good grasp of the psychology of these special consumer groups in the academy, selling not vegetables, but creativity, the world's first roasted business is also squeezed to a new low is also normal.
There is a saying that it is not difficult to cure the disease, but it is the most difficult to diagnose the disease, and this sentence is also applied to the operation, it is not terrible for the business to decay, and the most terrible thing is that the cause of the decay is not even clear, so it is only a matter of good luck. At this time, since Lin Fengjin knows the crux of this related problem and understands why he lost to his opponent, then the next thing is much easier, you can start from the psychology of a scholar to do business, won't I?
As soon as he thought of this, Lin Fengjin took the chopsticks and took a little bit of the stuffed meat in the "Gate Bo Dongwu Wanli Boat", and felt that the taste was also average, so he nodded, then stood up, and decided to leave, but at this time, someone suddenly knocked on the door outside the private room, and Lin Fengjin was stunned for a moment and said:
"Come in. โ
It was Xiao Er who knocked on the door, nodding and saying:
"There's another salute, do you want to serve it now?"
The so-called tribute to the dish is the extra gift you spend in the restaurant, similar to eating fried rice, giving a free kimchi or soup when you eat noodles, but Lin Fengjin is also a catering, knowing that the current atmosphere is to take the dish very seriously, although it is free to give away to guests, in fact, it is equivalent to recommending signature dishes, which is often the essence of the store.
Just like the world's first roasted tribute dish, it is often lamb face meat, that is, the muscle when the sheep chews, and two small pieces the size of a palm can be slipped on a sheep's body, and the taste is excellent when eaten. However, the portion is very small, and if the guests come to order, unless it is an owner like Lin Fengjin who comes and the chef does it at any cost, it is simply unrealistic to supply it on a large scale.
Lin Fengjin is very clear about the doorway, he is here to investigate the market, of course, to understand the other party in an all-round way, as the embodiment of the other party's top craftsmanship, of course, can not be missed, so he nodded:
"Go now. โ
Probably only after a half-cup of tea, I saw a guy walk in with a plate, this guy looked like a different person, and a little clumsy, the contents of this plate are very simple, a small silver kettle, two lotus pots, and a small plate of vegetables, the things inside are red, white and white, and look very exquisite.
Lin Fengjin picked up the lotus cup, inadvertently took a sip of wine, and his eyes suddenly lit up! After this wine entered the mouth, it gave people the feeling that it was fragrant and clear, and after entering the throat, it was a good wine that he had only seen in his life, and it had a very unique and timeless taste.
After taking a closer look, you can find that the wine in this lotus pot is turquoise, clear and clear, and it sways slightly as if it is a small piece of jasper, Lin Fengjin couldn't help but say:
"This is Zhu Yeqing?"
After the food was served, the guy didn't leave, he stayed by the side very quietly, and hurriedly said after listening to Lin Fengjin's words:
"If you go back to Gongzi, although this wine is sold similarly as bamboo leaf green, it is actually brewed in a different way, and it is called jasper milk wine. โ
Lin Fengjin nodded slightly and said:
"Good wine. โ
Then he took a chopstick dish of dishes, and found that after pulling open the leaves on it, some of them looked like tofu milk, and some of them looked like brain flowers, and after putting them in his mouth, he suddenly had a feeling that he couldn't stop, because the initial feeling was extremely tender, and he didn't use his teeth at all, and the tongue and palate were scattered when he touched them, but when he was scattered, the essence of the dish seemed to be very unwilling, and every cell in it seemed to be crackling and constantly breaking, and then released a large amount of delicious and fatty slurry, mixed with the fragrance of the wine in the mouth, which made people immersed in it and couldn't extricate themselvesใ
"Is this foie gras?"
Lin Feng thought about it for a while, and then said with certainty:
"Stuffed foie gras, that's right, you should have added some special ingredients to remove the fishy, only retain the fatty taste, and have a faint aroma of wine, it's really good, hmm, this is?"
At this time, the guy boldly walked up, poured wine for Lin Fengjin, and unfolded the dish with stuffed foie gras by the way, revealing a piece of paper folded like a tofu block below, Lin Fengjin picked it up and took a look, with dense words written on it:
"The main ingredient is the fermented small red rice produced in Pingzhou, the barrel must be tightened with ten-year-old pine trees, poured into spring water, covered with bamboo shoot leaves, added deer antler, Ganoderma lucidum, gastrodia on the tenth day, added immortal grass, wolfberry, black-eyed snake on the fifteenth day, and added clams, schisandra, fritillary, deer blood on the twentieth day, and placed for half a year.
The guy smiled and said:
"This is the recipe of jasper milk wine, just a gift, not a tribute. โ
The most expensive thing in the world is this kind of secret recipe with technical content, as long as it is used properly, the whole family can ensure that several generations will rise and fall, and there will be no worries about starvation, just like the field, it is the most precious thing that can be passed on to future generations.
However, this kind of thing didn't move Lin Fengjin, he just glanced at him, and suddenly said:
"You're definitely not an ordinary fellow, is you?" (to be continued......)