Chapter 216 Marketing Tools
Li Nan Hotel opened.
The hotel is not big, but the opening ceremony is quite grand, and Wei Yan helped make it.
Over the years, he has been by Di Tingshen's side, although he mainly helps the boss solve troubles, but he has also learned a lot of business experience and marketing methods!
Now it's not as good as before, and the aroma of wine is afraid of deep alleys, and no matter how good the taste is, it can't be spread if you don't understand marketing.
Before the opening, Wei Yan contacted a certain group, a certain sound, hungry or not, everyone praised a number of software, the first half of the opening is a big promotion, release group buying!
The group purchase is excellent, but there are only 100 copies per day.
Too much work to do, less can't be effective.
Others invited a band or lion dance team to the opening ceremony, they didn't, they gave gifts at the door of the hotel!
Those who come to eat noodles will each be given an umbrella.
You can get a sturdy shopping bag when you walk by!
Without exception, the umbrellas and shopping bags are printed with the logo of "Li Ji Fan Shop", as well as contact information.
In addition, Wei Yan also made a ribbon-cutting ceremony in a serious way, and asked Di Tingshen to cut the ribbon.
Di Tingshen disagreed, and today his father-in-law and mother-in-law also came to attend the opening ceremony of the powder shop, and some elders couldn't take his turn to cut the ribbon.
He handed the big scissors used to cut the ribbon to his father-in-law: "Come and cut the ribbon." ”
"Okay."
Yi Shanhai was not polite, and stood directly in the C position.
Wei Yan's set, Li Nan admired it very much.
She thinks that her boyfriend is really good, although he is not a businessman, he does business very smoothly.
But only Li Nan admires him, and everyone else thinks that Wei Yan's set of bells and whistles is a matter of adding to it, and it is completely unnecessary!
Guarding the two major groups of Di and Yijia, still use these marketing methods?
Any department can feed this small shop.
Yi Xinran, Di Tingshen, and even Yi Shanhai all thought so, but none of the three of them said it.
But Yimu said.
She pulled Li Nan aside and whispered to her: "Actually, you don't have to be so troublesome, let your godfather say it in the company, it's more useful than you working so hard to advertise." ”
Li Nan smiled and shook his head: "Thank you godmother for your kindness, I don't want to do that, you and my godfather also earned these family businesses from scratch back then, and I also want to do something by myself without relying on anyone." ”
Yi's mother said distressedly: "Silly girl, I started from scratch with your godfather back then, no one helped me, if someone helped me, it would be much easier, you are too strong......"
Yi's mother is distressed, and Yishan and Hai praise.
He thinks that Li Nan is a good girl with ambitions, who obviously has something to rely on but doesn't want to rely on, such a girl has a good character.
Di Tingshen and Yi Xinran thought that she was dead.
The wise, let him do what he can.
Of course, it's not wrong to not want to rely on other people's ideas, but where to divide it, it must be okay to think like this in ordinary times, but doing business is to help each other.
It's hard to be too thin-skinned, and it's even harder to be dead-eyed!
However, Li Nan doesn't have much ambition, she just wants to make more money than a part-time job by opening a small shop, and it is best to help her younger brother make a down payment for a small house.
If you don't have ambition, you don't have to set her standards too high, and it's relatively easy to achieve the goal, just because both of them know this, so they don't break it, just be happy.
Although Wei Yan's marketing methods are too immature in the eyes of the big guys, they are completely enough for this small shop.
Li Nan was very popular when he opened, and he was too busy to entertain Yi Xinran and them, and there was an endless stream of guests in the small shop, and people came and went.
Yimu can still help, and others will seem to be in the way.
They are all big guys, and they are used to directing others to do things, and they can't see life in their eyes at all, and standing or sitting is in the way.
A few people handed over the gift money, and then casually found an excuse to leave first.
Walking out of the door of the nominal shop, Yi Shanhai suggested: "Let's go out to drink tea, there is a newly opened teahouse is good, and his dim sum is a must, do you want to try it?" ”
Yi Xinran was not interested in the teahouse, but he was interested in dim sum, and when he heard that there was a delicious dim sum, he wanted to try it.
Di Tingshen naturally followed.
Yi Shanhai is obviously not the first time to come, the doorman at the door is very familiar with him and enthusiastic, and directly took a few people to the high-end box on the third floor.
The tea house is also divided into three, six, nine and so on, the hall on the first floor is scattered, the field of vision is broad, people drink tea and chat to see and hear.
The second floor is separated by a simple screen and a booth, although the privacy is a little better, but it is still not good enough.
The third floor is very different, each private room is separated, the door of the private room is distinguished by an elegant name, the decoration is also another level, even the waiter's clothing is different.
Not only that, but the dim sum and tea table fees are also completely different.
The waiter took the three of them to a private room facing the street and sat down, and asked Yi Shanhai respectfully: "Mr. Yi, is it still the old rule?" ”
"Hmm."
"Wait a minute."
The waiter went out, and soon a waiter in a beautiful cheongsam came in, washing tea and making tea.
As soon as the tea is brewed, freshly baked dim sum is served outside, with attractive color, golden and crispy skin, and full of aroma.
Yi happily intoxicated sniffed, looking at the beautifully shaped dim sum in front of him, what do you feel is still missing?
The daughter's careful thinking could be seen at a glance by Yi Shanhai, and he asked, "Do you feel that there is still a lack of singing?" ”
"Hmm." Yi nodded happily.
Yi Shanhai likes to drink tea, since he was a child, Yi Xinran followed his father to go to the teahouse, and he was also used to drinking tea in the teahouse, chatting, eating snacks and listening to songs.
She wanted to listen to the music, and the waiter introduced a newcomer, saying that the song was very good, and the boss had dug it from another teahouse with a high salary.
They ordered, and soon a woman holding a lute came in from outside, and the woman came in and exclaimed, "Why are you?" ”
Yi Xinran didn't even need to look up, just by listening to the voice, she knew who it was - Shen Xirou!
This woman haunts her, and you can meet her wherever she goes.
Shen Xirou hugged the pipa and turned around and went out, Di Ting was slightly stunned, but soon his expression returned to normal, he didn't chase out, he still drank tea and ate snacks like just now.
Yi Xinran glanced at her husband, and saw that her husband had no other reaction, she also tasted tea and ate a bite of dim sum as usual, and commented: "Osmanthus crisp is good, pack two copies for grandpa and parents to try when I go back." ”
Di Tingshen: "Is it enough to pack only two copies?" Pack another one for your mother-in-law to take home. ”
Yi Shanhai: "Your mother-in-law doesn't like to eat this kind of crispy ......"
Halfway through his words, he remembered: "That woman knew you just now?" ”
Before he could see his face clearly, the person went out, so Yi Shanhai didn't find that the woman was Shen Xirou.
"Acquaintance, huh?"
Yi Xinran casually: "There are many people who know us, and they can't remember who is who." ”
Yi Shanhai felt that it made sense, so he didn't continue the topic, and the three of them talked about something else.