Chapter 427: Hunger Marketing Plays to the Extreme
Wang Dali flickered, and the customers who were in an impatient mood just now are much quieter now.
Everyone was staring at the time, and as soon as it was eleven o'clock, they immediately shouted for a hurry to start selling.
Wang vigorously signaled everyone not to scramble, and to come one by one in the order of queuing.
Since everyone thinks that beauty powder is too rare, I bought it this time, and it is not certain whether I can line up next time.
So people who originally just wanted to buy one box to try now have bought a few more boxes.
People who didn't want to buy it now come to the queue to try their luck.
Wang Dali just said that only 500 boxes will be supplied today.
So the front only sold to the front of the 30 people and then it was gone, and there were more than 200 people in the back who didn't buy it.
"I'm sorry everyone, five hundred boxes of beauty powder have been sold out, and the friends in the back will come back tomorrow!"
"Ahh
"The people in front, why are you buying so much, leave us a little to try the effect!"
"Strongly ask the boss to upsell!"
"Upsell! Upsell......"
The people in the back all raised their fists and asked for an additional sale, and it seemed that it would not work if they didn't give it.
But Wang Dali just didn't give it, and told them that it was out of stock today, so let's come back tomorrow.
Others don't understand, obviously more than 4,000 boxes of beauty powder have been made, and there are more than 3,000 boxes in the warehouse, why do you say it's gone?
"Dali, what the hell are you doing, why do you say ......?"
"Shh......h
Zhang Jinhua was more direct, so she couldn't help but ask in a whisper.
But Wang Dali didn't want to explain to her, mainly because she said it in vain, how could she understand what hunger marketing was?
"Everyone, be quiet, it's really gone today. Don't be angry if you don't buy it, it's still tomorrow. It just so happens that you can also see the effect of other people's use, and if you are not satisfied, you don't have to draw money, right?"
Hearing Wang Dali say this, it seems to make a lot of sense.
When everyone was still about to speak, suddenly the people behind shouted that Li Youfei was coming.
When everyone heard this, they hurriedly turned around, and sure enough, they saw Li Youfei walking over surrounded by six bodyguards.
"Li Youfei, I love you!"
"It's so beautiful, even more beautiful than on TV!"
"Is she also here to buy beauty powder?"
Everyone talked about it, they all wanted to squeeze over to see the goddess, and some even wanted to go up and hug it, but they were all blocked by the bodyguards.
Wang Dali smiled and walked up to greet him, and he had to get Li Youfei over quickly, so as not to have any accidents in the crowd.
"Dali, I'm late, I'm sorry. ”
"No, we didn't have long to start. But the items have been sold out, and these friends who haven't bought them are still asking me to resell them, and I'm in a quandary. Why don't you tell them about it for me?"
Li Youfei smiled and said no problem.
She turned her head and waved her hand to signal silence.
After all, she is a goddess, and her appeal is still there, and the scene immediately fell silent.
"Don't be so crowded, it's not good if something happens. I'm also here to buy beauty powder, but it's sold out, and I'll have to wait for tomorrow. I've used one box and it works really well, so I'd like to buy more. And I signed an endorsement contract with this company, and the commercial is being filmed, so I will be able to meet you in a few days. I hope you will support me, and even more so beauty powder. ”
When everyone heard that Li Youfei actually endorsed beauty powder, it was enough to show that its effect was very good.
Everyone knows that Li Youfei has very strict requirements for cosmetics, and many international brands have been rejected to endorse her, because she feels that those cosmetics are not good or not suitable for her.
Since she can sign the endorsement contract of beauty powder, it is enough to ensure that the effect of beauty powder is strong enough.
Thinking about it made everyone even more excited.
Not to mention those who didn't buy it, even those who have already bought it feel at a loss, and they should buy a few more boxes.
Why don't many businesses now invite celebrities to advertise?
Li Youfei went to this station and showed up to say, and the effect was immediate.
The shopkeeper asked Wang Dali in a whisper if he could take out the beauty powder in the warehouse and sell it.
However, Wang vigorously shook his head and said that he would have to wait until tomorrow to sell it.
The shopkeeper couldn't figure it out, and wanted to ask again, but was stopped by Wang Dali in advance.
These people didn't buy it, and when they saw Li Youfei again, they would definitely post it on Moments or something like that when they went back, or they would mention it when they chatted with relatives and friends.
This is actually a free advertisement, and Wang Dali naturally can't miss it.
If everyone's purchase needs are met now, not to mention whether the price can be maintained, the heat of the product alone will have to be reduced.
Since you want to play hunger marketing, you have to play to the extreme.
Li Youfei's purpose of appearing has been achieved, so he left immediately.
As soon as she left, those who didn't buy beauty powder stopped making trouble, thinking that they would be able to see Li Youfei tomorrow, and everyone was happy.
"Boss, can you supply a little more tomorrow?"
"That's right! More than 30 people have been sold today, and there will definitely be more people tomorrow, and it is a bit too much for you to take 500 boxes. ”
"You can't let us not buy it for two days in a row, can you?"
The shopkeepers think that they can take out everything in the warehouse tomorrow and sell it, and they will definitely sell out.
But Wang Dali still shook his head.
"I'm really sorry, we only have so much production capacity, and tomorrow it will be five or six hundred boxes at most, and there will be no more. So tomorrow everyone will come to the queue early, so that you don't have your turn again. However, in order to allow more people to experience the effect of our products, we will limit the purchase from tomorrow, and each person can only buy one box. In this way, tomorrow at least five or six hundred friends will be able to buy it. ”
When I heard about the purchase limit, everyone was still a little unhappy.
Many people are still ready to buy a little more, and some even want to be scalpers to earn the difference.
But then I think that with the current situation, if there is no purchase restriction, it may not be their turn.
So thinking about it this way, everyone agrees with Wang Dali's strategy.
Everyone left satisfied, and the pharmacy soon became quiet.
"Whew...... It was like fighting just now, I was so nervous!"
"Dali, I don't understand, why are you reluctant to sell?"
"yes, those things can't be put down in the warehouse, wouldn't it be nice to sell them for more money?"
Everyone was puzzled, and now they can finally ask boldly.
Wang Dali smiled and said that this is called hunger marketing, and if you don't understand, you can look up what hunger marketing is on the Internet.
At this time, Chen Hong came over with a photographer.
"Dali, it was really hot just now! It seems that our product will definitely sell well! We have filmed the scene just now, and now we will give you an interview, and then we can edit it to make a special broadcast of my program, and it will definitely cause a greater response at that time." ”
As soon as he heard that he was going to do an interview, Wang Dali was really a little nervous.
I used to watch other people on TV, but I didn't expect to be on TV.
He nodded and said no problem, and asked Chen Hong if he needed to paint him with makeup.
"Hee-hee...... No problem, I'm good at makeup, let me put on a beautiful makeup for you. ”
"Don't don't, just clean up, you don't need to be beautiful!"
The crowd laughed, and the pharmacy was filled with happy air.
(End of chapter)