Chapter 509: The Real Battlefield
On the third day of the collision of the two monthly magazines, the wind direction suddenly changed again. The sales office of the Imperial Monthly was crowded with people, all buying the Imperial Monthly, some of them five or ten copies at a time.
The people who saw it were stunned: "What is the situation with this Nima, why did so many people suddenly appear to buy the Imperial Monthly......"
No one knew what was going on, and they were completely confused, and the heat that had just subsided was suddenly stirred up again.
"Do you know what's going on, how did the Imperial Monthly suddenly become popular?"
"I don't know, could it be something important in the monthly magazine?"
"Why did they show it when there was important content, and only wrote about martial arts tournaments and amusement parks?"
"It's the first time I've run a monthly magazine, I have no experience, maybe I forgot it!"
", maybe forget. Why haven't you forgotten the martial arts competition! People have said that there are still advertisements in addition to advertisements...... In my opinion, there must be some other reason!"
"Maybe the Imperial Monthly is doing this on purpose, just to cause a bigger repercussion, maybe it'......"
Speculation is endless, but the one-sided situation is gone. Interest in the Imperial Monthly has been reinvigorated, after all, only about 30,000 copies have been sold, although it is said that except for two news items in the monthly magazine, the rest are advertisements. But the current situation suddenly raises doubts about this statement.
"Why don't we buy a copy and read it!" many people came up with the idea.
Then the rich people took action, wondering what was causing the current situation.
So. There were more people buying, and there were more crowds in front of the Imperial Monthly point of sale......
However, when they bought it back and took a look at the monthly magazine. Suddenly stunned again, there are two messages on it, plus dozens of advertisements, and there is nothing special.
"Who said no, didn't you find out?" said one of them, surprised.
"What I found was exactly the same as it was originally said, and there was no important news at all. I really don't know why so many people snapped up it?"
"Look at the first advertisement, Ruixiang Garments, the largest garment firm in the Empire. Here are the lowest market prices, the best quality assurance......"
"Isn't this just an advertisement, and it also urges the flow of disadvantages, when will it be the turn of Ruixiang for the largest garment firm. How to calculate the ...... of double horizontal"
"That's not what I meant. Have you forgotten, what the monthly magazine of the stars says, the heavy dà change of the clothing industry ......"
"You mean...... That's right, the empire may know what Xingchen Ling is doing in the clothing industry, this is to fight with Xingchen Ling...... It must be so, otherwise how would they put Ruixiang's advertisement in the first place, and there are more powerful firms than Ruixiang!"
"Haha, man. Your eyes are so poisonous! You can see that the Imperial Monthly is also secretive enough. In fact, wouldn't it be better to say it earlier, there must be a lot of people who buy it?"
"Now we still care about their sales volume, let's wait and see the collision in the back, it must be more exciting! I want to buy a dress......
"It's exciting enough now, in the past, Jiang Xingchen used to make a backhand at the end and sink the opponent at once. Now it's the other way around, the Imperial Monthly has the last laugh, Jiang Xingchen is the first time to encounter this situation!"
"yes, hahahaha...... I'm afraid he couldn't have imagined it himself..."
As soon as such a statement was raised, it immediately aroused the reaction of many people, and even more people bought the Imperial Monthly.
Two days later, the Empire announced that all 1 million copies of the first monthly issue had been sold.
Bauhinia's fans were depressed, obviously it was the success of Xingchen Monthly, why did it suddenly become like this.
The wind of people's speech has changed again, and the gloating people have jumped out again, and the big backhand of the Imperial Monthly really excites them.
But more people are focused on Ruixiang, waiting for a more exciting collision, and they can all see it now, where is the real battlefield......
The situation changed suddenly, the Imperial Monthly came to a big backhand, and Xu Yue, who came from Dafu, was suddenly not easy again. The Empire Monthly also sold a million copies, which meant that they didn't have any advertising advantage anymore.
At this time, Xu Yue pinned all his hopes on Jiang Xingchen, hoping that the black silk and sewing machine would work.
The mentality of the children of the Xu family also changed again, and they felt a little heavy, although their family head told them not to worry. But after so many years of being suppressed by Ruixiang, they can't be relaxed at all.
Contrary to the Xu family, in the Ruixiang Hong family, Hong Anran let out a sigh and let out a burst of laughter.
Before the fiasco of the Imperial Monthly, Xingchen Ling said that there would be a major breakthrough in the textile industry, and his heart was in his throat. Whatever Shen Dafu said, it was to comfort the children of the family, if people cooperated with Xingchen Ling, they would only be themselves who would suffer.
Now, he finally doesn't have to worry, with a lot of publicity, and then there is a cost advantage. Even if the other party really researched something, he was confident that he would sink the other party.
At this time, in the Xingchen Domain, Grandpa Fu also frowned, and said in a deep voice: "The sales point of the Imperial Monthly has suddenly become very popular, and one million copies of the monthly magazine have been sold out in two days......"
After a pause, Grandpa Fu showed a puzzled look, shook his head and said, "I really can't understand, the Imperial Monthly is obviously unattended, why so many people suddenly snapped up to buy it?"
"Hehe......" Jiang Xingchen, who was sitting in the rocking chair next to him, laughed and said, "It's very simple, they just need to pay for it themselves, find someone to buy it from the major territories, and make an appearance...... Ordinary people are easy to follow, as long as someone snaps up them, they are curious...... The empire has captured people's curiosity this time!"
"Sir, are you saying that the emperor spent his own money to buy it, so didn't they lose a lot of money?" Grandpa Fu was dumbfounded, and he didn't expect it to be like this when he was killed.
"They can't afford it, and don't forget, there are dozens of ad slots in the Imperial Monthly...... Moreover, the prestige of the emperor is more important than money, and he can't afford to lose this face......"
After Jiang Xingchen said this, he stood up and asked, "What is the situation with the black silkworm, how many sewing machines have been produced now?"
"The silkworm has already formed a cocoon, and Huang Xiaoyun's girl takes good care of it. Our smelting workshop is capable of producing two sewing machines a day, and now we have fifty in stock!"
"Well, it's almost, let's send it to Xu Yue immediately! In addition, contact Qin Manwu and the Hua family, and let them reply to the letter as much as possible...... I'll go to the research institute!" Jiang Xingchen commanded, and then left the lord's mansion and went straight to the research institute, the textile machine that Xian Ning had improved, as well as the silk drawing equipment designed, had also been made.
At the same time, in the imperial palace, the emperor and the prince finally smiled.
Just as Jiang Xingchen guessed, the Imperial Monthly was able to sell millions of copies because they arranged childcare and spent money to buy nearly half of the monthly magazine.
This is the idea that the eldest prince came up with before, spending money to find someone to be a childcare child, and going to various places to buy monthly magazines, arousing people's curiosity.
Although this will cost you a lot of citrine coins, in comparison, of course, the prestige and face of the emperor are the most important...... In addition, the income from so much advertising is enough to support this operation. Only if this time is successful, can there be a chance for improvement in the future.
As for the collision of the clothing industry, the eldest prince did have an idea for a long time. Let Ruixiang sink Dafulai, which will definitely have an impact on the influence of Xingchen Monthly. That's why he put Ruixiang in the first advertising position, in order to provide convenience for Ruixiang.
It's just that he didn't expect that this time Xingchen Monthly would actually propose a revolutionary breakthrough in the clothing industry. People thus associate the meaning of Ruixiang's appearance in the first position of the advertisement.
This was a complete surprise for the Imperial Monthly, otherwise he would not have been able to sell all a million copies even if he had arranged a large number of childcare.
"You keep an eye on this matter, try to provide convenience for Ruixiang, as long as Ruixiang can expand quickly and defeat the breakthrough in the clothing industry that Jiang Xingchen made, the Imperial Monthly will have the last laugh. After being happy, the emperor said sternly.
"Father, don't worry, I have already started to prepare! The cotton and cotton cloth stored in several major territories will be sold to Ruixiang...... Jiang Xingchen's garment industry must be through Guò Da Fulai, and Da Fu Lai itself does not have cotton fields and textile workshops...... As long as the Great Fortune is sunk, people will naturally think that the Imperial Monthly is more influential than the Star Monthly!" the Great Prince bowed and said.
"Hmm!" the emperor nodded, he had to run this monthly magazine, not only because of face and prestige, but also because the income from advertising fees was too profitable, even he was reluctant to throw away such a big piece of fat......
In the days that followed, neither the Imperial Monthly nor the Star Monthly had stopped moving, and the discussion gradually subsided.
However, the fact that the discussion has subsided does not mean that people do not care about this matter, and everyone is staring at Ruixiang. At this time, everyone also understood that Ruixiang's opponent was Da Fulai, and only they advertised in Xingchen Monthly.
Although Jiang Xingchen said in the fifth issue of the monthly magazine that the garment industry is re-changing, people are still more optimistic about Ruixiang. The two major commercial banks have branches in various places, and it is not difficult for people to see the contrast in strength between the two sides after a simple inquiry.
Da Fulai had already advertised in Xingchen Monthly, but when Xingchen Monthly issued 800,000 copies in a row, and when one million copies were issued, they were all defeated by Ruixiang. Now Ruixiang's Imperial Monthly has also issued millions of copies, and its publicity is not weak at all. If it weren't for Jiang Xingchen's amazing nature, they wouldn't have paid attention to it. It's simply a one-sided grinding.
And just when everyone was staring at the two major garment business firms, the Hong family and the Xu family all moved, and one by one the letter birds kept flying out of the two headquarters.
In mid-August, Ruixiang Garment suddenly hung up plaques in shops across the country, and all ready-to-wear garments in the shops were sold at a 10% discount.
Everyone who paid attention to this matter was shocked: "The real collision has begun!" (to be continued......