There are countless merchants in the Qiankun Empire that make ready-to-wear garments, and Da Fu Lai does not belong to the top, compared with Ruixiang, Shuangheng and other business houses, Da Fu Lai is much inferior. Especially in the past two years, after many tailors of Dafulai were poached by Ruixiang, Ruixiang expanded like crazy, and Dafulai's business shrank significantly.

Therefore, Xu Yue, the head of the family, saw the opportunity of the advertising bidding of Xingchen Monthly, and saw the influence of Xingchen Monthly.

However, Daifukulai's funds were not rich, and it was quite difficult to withdraw one million under the condition of ensuring the normal operation of shops in various places, and the family almost quarreled over this issue at that time, and ninety percent of the people disagreed, thinking that it was too risky. The one million withdrawn can be said to be all the family's liquidity at this stage. Once the advertising effect is not achieved and the backlog of inventory is not sold, the family's capital chain will be broken, and many shops will have to close.

In the end, Xu Yue directly used the privilege of the head of the family to suppress all opposing voices and forcibly pass the proposal.

At that time, seeing the sky-high price of the last two advertising places, Xu Yue was overjoyed. Even the opposition in the family is less, and more is to praise the head of the family for his accurate vision and grasp the right time.

However, the situation has taken a turn for the worse. When the Xingchen monthly magazine exploded with millions of copies, several other commercial houses that bought advertising space all saw the benefits, but Da Fu Lai did not make any movement, and the sales were still as tepid as before. This time it was like lighting a powder keg in the Xu family, the direction of the wind changed instantly, all the spearheads were pointed at Xu Yue, and even several elders in the family had the intention of taking the position of the head of his family.

Seeing that the Xu family's business was deteriorating, Xu Yue had nothing to do. After thinking about it, I came to the star collar.

He also knows that other people's Xingchen Monthly sells propaganda positions, and it has nothing to do with whether your business is good or not. It's not that people's publicity is not in place, after all, several other commercial banks are profitable.

But Xu Yue is anxious now. It's really desperate. Only then did I take the risk of giving it a try and came to Jiang Xingchen to find a way.

Jiang Xingchen also frowned when he heard Xu Yue's request. It really had nothing to do with him. But what he considered was that if the Xu family's business did not improve with such a large investment in advertising, once it was publicized, it would also have an impact on Xingchen Monthly.

Although everyone knows that this star monthly has nothing to do with it. But. He also thinks about raising the price when he sells advertising space next year, and with the example of Daifukulai, people will think more carefully about whether it is worth spending so much money, in case it loses like Daifukulai. As for the screening of conditions, the first bidding this year will definitely not work, and the bidding next year will be strictly controlled. If you can't meet your own conditions, you won't be able to publish it if you have money.

After listening to Xu Yue's narration. Jiang Xingchen asked, "Master Xu, have you analyzed why your Great Fortune can't do Ruixiang?"

Xu Yue was silent for a long time, shook his head and said, "Our Dafulai and Ruixiang are mainly engaged in cotton clothes, supplemented by silk and linen clothes...... But Ruixiang has its own cotton fields and textile workshops, and we need to ......"

Jiang Xingchen said: "So in terms of raw materials, your cost is higher than others!"

Xu Yue nodded and said: "We also know that we will definitely not be able to do Ruixiang, but all along, we have won by quality! We have the best tailor master in Dafulai! Although we still can't compete for Ruixiang, we can also seize a part of the market.........

"Then why are you being compressed by Ruixiang to such a point, and there is only one branch left in each big city?"

"Two years ago, Ruixiang poached nearly 30% of our tailors, and then began to expand significantly...... We couldn't match them in the first place for the cost of raw materials, and with this incident, the situation was ......."

Xu Yue didn't go on, Jiang Xingchen had already heard it very clearly, it was really not easy for Dafulai to support such a situation for two years.

However, with the influence of Xingchen Monthly, even if Daifuku has no advantage in price, but the quality is passable, it should not be improved when the monthly magazine has millions of copies.

Jiang Xingchen immediately asked the doubts in his heart, and Xu Yue explained: "After the advertisement was published in Xingchen Monthly, Ruixiang also made some moves, completely targeting several of our best-selling clothes, and began to significantly reduce prices, and hyped it up in every big city.

Hearing this, Jiang Xingchen had already thoroughly understood the situation, nodded and said, "Okay, I understand! The head of the Xu family will live in Xingchen first, I need to think about it carefully!"

When Xu Yue heard this, his face immediately showed joy, Jiang Xingchen asked him for details, and he knew that Jiang Xingchen was ready to stretch out his hand, otherwise people wouldn't even ask.

However, as a party concerned, he didn't hear Jiang Xingchen's promise for a moment, and his heart was not steady. If Jiang Xingchen really doesn't care, Da Fulai will no longer be able to hold on.

Now Jiang Xingchen has to think about it carefully and let him stay, which is equivalent to promising him to meddle in this matter.

"Lord Jiang has bothered a lot! If Da Fulai can come back to life, the Xu family will never forget your kindness!" Xu Yue hurriedly got up and bowed deeply!

After sending Xu Yue away, Jiang Xingchen sat in the room and began to ponder this matter carefully.

At this moment, Grandpa Fu walked in from outside and asked in a low voice, "Sir, is there something wrong with Xu Yuelai, who is from Dafu?"

"Hmm!" Jiang Xingchen raised his head and said in a deep voice: "There was a problem with their sales, and they were beaten very badly by Ruixiang, and there was no improvement after the advertisement was published!"

"Wouldn't it?" Grandpa Fu was a little surprised, how influential Xingchen Monthly was, it could be seen from the visitors of the water park. Two days ago, people from the world's trading houses came and said that they were set up in branches of trading houses all over the empire, and the people who bought things were crowded.

Jiang Xingchen explained to Grandpa Fu: "After our monthly advertisement of Da Fu Lai, Ruixiang's publicity activities have also been quite large, specializing in making clothes of the same style as Da Fu Lai, and selling them at low prices!"

"Sir, do you want to ...... This matter has nothing to do with us, right?" Grandpa Fu looked surprised, and it could be seen from his expression that he didn't want Jiang Xingchen to stretch out his hand, now that the territory is so busy, the lord doesn't even have much time to rest, how can he have time to take care of their affairs.

"The responsibility is indeed not ours!" Jiang Xingchen nodded, and then explained: "However, if the effect of this advertisement is flawed, it may affect our bidding next year and even in the future!"

Without waiting for Grandpa Fu to speak, Jiang Xingchen immediately continued: "Moreover, I always feel that there is something strange here!"

"Huh?" Grandpa Fu's words came to his lips and suddenly held back, his thoughts instantly shifted, and he asked, "What's wrong?"

"Ruixiang is obviously much stronger than Dafulai, why didn't they compete for advertising space......

"Sir, not everyone is optimistic about advertising. Ruixiang thinks that it is not new to invest too much to not compete, and there are not a few firms that do this. ”

"At first, I couldn't see it, but when many trading houses were bidding later, they couldn't figure it out! In the end, when the bidding was made, the big trading houses of the empire basically arrived, and only a few didn't come, including Ruixiang.........

Jiang Xingchen said as he thought about it, and muttered in his mouth: "If it is really judged that the advertising space is too expensive, then how can Ruixiang's continuous big moves behind be explained...... According to Xu Yue, they have carried out large-scale propaganda in branches across the country. There are dozens or hundreds of branches across the country, which is a big investment. Compared with advertising in the monthly magazine, the cost is also indispensable...... Moreover, our advertising is a year, and you can see at a glance who is superior and who is inferior... The helmsman of Ruixiang is not a fool, why would he rather do such laborious publicity than choose to advertise in the monthly magazine......

"Yes!" Grandpa Fu also frowned, thinking carefully about what Jiang Xingchen said, he also felt very reasonable.

After a moment, Jiang Xingchen spoke again and ordered: "Grandpa Fu, you go and arrange some manpower and carefully touch the details of Ruixiang." ”

"Okay, I'll do it!" Grandpa Fu nodded, turned around and took two steps out, then turned around and asked, "Sir, how are you going to take care of this matter, how much money do you need, I'm ready to come out!"

In Grandpa Fu's opinion, Xu Yue borrowed money to ask for help. Otherwise, how can Lord Jiang help him, make clothes, there is no tailor in the star collar.

Jiang Xingchen understood what Grandpa Fu meant as soon as he heard it, and couldn't help laughing: "Money needs to be prepared! But it's not for Xu Yue, it's for the research institute!"

"Huh?" Grandpa Fu was stunned, what did he do with the money to the research institute.

Jiang Xingchen said: "The cost of raw materials, quality, and scale of Dafulai can't compete with Ruixiang. Providing him with financial support directly is equivalent to throwing money into a bottomless pit......"

"What do you mean ......," Grandpa Fu asked immediately.

"I think this is an opportunity for us to enter the garment industry!" Jiang Xingchen smiled. On his nineteenth birthday in June, when Mei'er gave him a suit, he had the idea of getting involved in the clothing industry. But then I was busy, and this idea faded away. Now Xu Yue suddenly came to him and hooked up his idea again.

"Enter the garment industry!" Grandpa Fu muttered and persuaded: "Sir, you have to think about it! There are many firms that make clothing, and the competition is also fierce, we have no tailors, no textile workshops, and cotton planting is not something that can be done in a short period of time, so ......there is no advantage at all."

Jiang Xingchen said with a smile: "Who said that we have no advantage, have you forgotten that the number of black silkworms we raise is quite large now!"

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