Chapter 37 Marketing
An old lady squeezed in front of Jia Yi and said to Erica, "Is this bread really free of yours?"
"Of course not!" she retorted, looking up, "not for free. ”
"Aren't you shouting for a free tasting?
"Yes, yes, you all said it was free, and we all heard it. ”
"We were free tasting, not free bread. Jia Yi hurriedly explained.
"What's the difference? Isn't it all free?"
"Of course it's different, our bread costs money to buy, but some people don't know if our bread is good or not, so we offer small portions for you to taste and buy if you think it's really delicious. ”
"What if you don't taste it? How much does your bread cost?"
"You can buy it or not, I believe in everyone, and I believe in my bread. Jia Yi looked confident, and the rest of the family was a little timid when they saw so many people surrounding him. It's just that Erica still opens her hands to protect the two children under her.
"We cost eight coppers for each white loaf of bread and four for our black bread. ”
"Why is it so expensive? The bread in the bakery is only half the price of yours, you are crazy for money. ”
"Our bread is more expensive, so we offer a tasting service, and you will know if you have tasted it, and our bread is well worth the price. ”
Jia Yi just categorically denied that he was not sending bread for free in order to clarify his statement that the bread was given away for free, and if he admitted it, it was estimated that he would have to give away all the bread, and if he didn't, it would affect his credibility. After all, they want to do business for a long time, not a one-shot deal.
In this town, almost everyone knows each other, even the people in the village below may have an impression. If the reputation is ruined, everyone will definitely have a great impact by word of mouth, and it will be very difficult to recover it later.
Unlike the information age of the earth, where the population is also large and mobile, even if there is something that affects the reputation, the public relations will be whitewashed, and even wait for the limelight to pass as if it never happened. After all, there are so many people, there are always many people who don't know, and even the credibility of the news is in doubt, and the credibility of the Gou family has been declining.
Kang Shuaifu once broke out the use of gutter oil on Taiwan Island, and he also used it, and the goods imported from Kang Shuaifu were all over the place, and then what about it? Before Jiayi crossed, except for Kang Shuaifu, there was no one in the overtime, and he didn't want to change the brand. It is said that there is no gutter oil incident in the mainland, oh, heheda, MDZZ!
If such a serious incident broke out in the town, and it was explained like this, it is estimated that the mother who will be beaten will not recognize it.
Because people are more willing to believe what the people around them tell them, Kaichi developed such a thing as "tap water" before crossing over. And the more information is underdeveloped, the more important the credibility.
Everyone still has concerns about the term tasting, after all, the first time you encounter it, if you eat it, you have to pay for it and you will be caught. Although it is important to do business with integrity, what if it is a scammer.
The crowd fell silent for a moment, and everyone was waiting for the first person to try.
"This is from Tagi Village in the southeast, right?"
"It seems that yes, isn't their village all hunting? and they make bread? If they sell animal skins, I'll think about it, bread..."
Whispers in the crowd that someone recognizes Gary and Erica.
"I'll try it, you guys can really try it for free, if you don't think it's delicious, don't you buy it?" A voice suddenly came from the crowd, and he squeezed over as he spoke.
"Yes, if you don't think it's delicious, you can't buy it. Jia Yi said categorically, this flag must stand. The other three people couldn't interject all the time, and they almost lost their sense of existence. However, these words come out of the mouth of a child, which makes people feel funny and more relaxed, not disgusted.
After Kaichi finished speaking, he took a slice of bread on tiptoe and handed it to the person who spoke. This person looks different from the others, dressed more exquisitely, with a slightly chubby figure and a noticeable small belly. The upper body is a small waistcoat-like dress of linen, with a round neck and a long-sleeved white lining, and the lower body is a loose trousers, but the trouser legs are tightened and tied up, and on the feet are a pair of leather boots, which Piga can't tell what they are.
It's just that he is not afraid of covering the prickly heat when he wears so much on such a hot day, Jiayi slandered like this.
However, this person is relatively rich at first glance, and if he thinks that bread is good for his appetite, he will not be stingy at all. Now with the first customer, there will be a second one right away, and then the tenth, the hundredth, the thousandth, and the ten thousand, and then you can open a chain store, and then become the CEO, win Bai Fumei, and go to the peak of life.
Jia Yi was lewd here, and the fat man had already finished eating the bread in his hand, and he turned around to leave.
"Hey, wait a minute. Erica opened her mouth to leave him behind.
"Why, didn't you say that you can't buy it if you're not satisfied?
Jia Yi came back to his senses at this time, and when he heard his words, he hurriedly said: "Of course not, we want to ask you what you are not satisfied with, and we will improve it in the future." ”
"I'm not dissatisfied, I just don't like it, can I go?" said the fat man, frowning.
"Absolutely, please. "You must not hesitate at this time, otherwise the people behind will be worried. Even if this fat man really deliberately found fault, he couldn't stop him.
The fat man turned his head and took two steps, then turned back and said to Jia Yi's family, "I'm going to try you to see if you really offer free tastings as you say." Your bread is indeed delicious, I have never eaten such delicious bread. Bring me the three white loaves and the three black loaves. ”
"Ah, I'm sorry, we came out to sell it on the first day today, and we didn't prepare too much bread, and if we sell you six at a time, we won't have enough to sell later, so we can only buy two at most at a time. We'll prepare more in the future. ”
"Forget it, bring me two white loaves of bread. The slightly plump man suddenly became easy to speak, as if it wasn't him who had just embarrassed them.
With the first live advertisement, the number of people who ate in the interview gradually increased, and many people bought bread to eat back, some one, some two, and the business became much better, at least much better than no one cared about it.
"Dada-da-da..."
"What are you all doing here, what's going on!" With the sound of horses' hooves, an old man on a wildebeest walked to the middle of the crowd where Jia Yi and the others were staying.
It turned out that there were more and more onlookers, blocking the road and stopping the rider, and ordinary people could still squeeze through, but they couldn't ride a horse.
Jia looked at it one by one, isn't this the knight on a wildebeest he saw when he came to town last time? Looking back, sure enough, the other six knights who seemed to be subordinates were also there. This man appears to be the lord's eldest son, who is studying in the provincial city of Wickham, and is said to be of outstanding strength.
"Knight, we are selling bread, and I beg your pardon for not seeing anything blocking your way. Gary hurriedly stepped forward to explain.
"I'm not a knight yet, don't talk nonsense. What kind of bread is it, with so many people around?" said the leading knight, but it was evident that he enjoyed the title.
Gary didn't know what to call the leader, and his eyes were blank. In his opinion, those who rode horses and wore armor were knights.
"This is the eldest son of the lord, your eldest young master. A knight (meaning cavalry) added that they seemed to be working together quite well.
Gary listened and became more careful, in the territory, the lord's words are more important than the emperor, after all, the emperor is high and the emperor is far away, and he can't control himself. He carefully explained the situation here to the eldest prince, and brought the bread to the eldest young master for him to taste.
After the eldest son tasted it, he couldn't help but praise everyone: "Well, yes, I haven't eaten such delicious bread in the provincial capital, is this your own cooking?"
"Yes, young master. It was the recipe provided by my teacher. Jia Yi interjected on the side.
"Oh, your teacher, I've heard that Imperial Capital has a kind of fluffy bread, and I guess that's it, your teacher actually knows this method. Who is your teacher? Have you ever been to the imperial capital?"