Chapter 288, an unexpected new company

Zhai Fangping also disagreed: "100 million advertising dollars is not much for large companies, or even too little." But after all, you are a small company that has just been established, and you should not spend so much money on advertising. ”

"I think so too. Yang Mingyou said, "Advertising is effective, but you can't blindly believe in the effect of advertising." If a huge amount of money is spent on advertising and it doesn't work out, then the company has to rely on blood transfusions to survive. ”

"We hope you will be down-to-earth, it is too risky to plan to invest such a large amount of advertising money just a few days after it has just been put into production. The standard king of CCTV advertising back then is an example. "I have been teaching in schools all my life, but I also know that running a company sometimes requires taking some risks, but the risks must be controlled within the limits of tolerance." Many companies that have expanded rapidly and developed for a while have gone out of business. You should study these failed companies and take them as a warning. ”

"Our support for you is limited. Li Yuanshan said, "First, too much support is unfair to other brothers and sisters, and second, it is also testing you." If you are not calm enough, even if you can grow the company quickly, you will not be allowed to take over the investment company. ”

Xiaoxian and the young people looked at Li Yuanshan, and Li Yuanshan continued, "With such a large investment company, the business philosophy has changed from risky to conservative. Venture capital has great returns, but the chance of failure is high, and the larger the investment company, the more venture capital, the greater the chance of failure. If you don't pay attention, the efforts of the previous decades will have to be wasted. ”

"You have to understand that for the average person, it is enough to be able to afford the consequences of taking a risk. But for us, we can't take risks unless the consequences of failure are negligible like tickling. Song Yu said.

"So if you want to advertise, you have to see how much money you have in your account. Yang Mingcai said, "I think you should use your brains more and come up with a good idea to do big things with a little money." ”

"Such an idea can be imagined by just thinking about it. Hongsheng said.

"You boys, you have examples around you. Yang Mingjin said, "Why is the price of tea in the tea factory so expensive? Advertisements for organic tea from ecological tea gardens are not the most important factor, the most important thing is to participate in the selection! Winning awards in formal activities is the best way to win the trust of customers." You can think of a way to do that, if there's an exhibition or something, go and participate. ”

"That makes sense!" said Sage, "we can work on this." ”

"It's too late to think about this later. Song Yu said, "I think I should continue to work hard in the town now." Most of the people who come to our town for tourism and vacation are rich people who have requirements for the quality of life, as long as you get these tourists done, with your current output, the problem of sales will be almost solved. ”

"Well, it does. Yang Mingdong said, "In addition, you can also open an online store, just follow the model of the tea factory." The tea factory's mid-to-high-grade teas, except for those sold in the town, are all sold in online stores, and they are the only online stores. Over the years, customers have reached a consensus that there is only one physical store in the town, and all the other physical stores sell fakes, and there is only one online store on the Internet, and all the other online stores sell fakes!"

The young people's eyes lit up. In this era when starting a business is as common as eating and drinking, no matter what industry it is, there are many similar companies. The same pure plant products as the company are also available in China, so they have to reflect the difference in other aspects. The model of only one physical store and one online store is more topical, and it can arouse people's curiosity more than running around and selling. However, this will not be effective in the short term, and it needs to be persisted for a long time.

Without opening his mouth, he could see the thoughts of the brothers from his face, and Xiaoxian said: "Classic! ”

"This model relies on loyal customers, which requires excellent product quality. Li Yuanshan said, "Although this development will be much slower, it is better than stability." ”

After Xiaoxian and the others left, they took full action, registering online stores, hiring people to create advertisements, and contacting TV stations and portals.

Since the company's products are the only ones of its kind allowed in the town, it is naturally easy to gain the trust of tourists. After the online store was registered, the first orders came from them, and the subsequent advertisements also brought a group of curious customers, which was exactly what everyone expected.

I thought there wouldn't be much change, but an unexpected article made the company popular.

This article, titled "Wayward Mode", which was pinned to the top and reprinted by major media, wrote: There must be many companies with only one physical store and one online store in China, but there should be only one with a registered capital of more than 100 million yuan and hundreds of employees!

A company with a registered capital of more than 100 million yuan and hundreds of employees is not small but not small. In addition to being confident that the quality of my products is excellent, I can conquer the hearts of customers, and I am not worried about the backlog of unsalable products, I really can't think of any other reason for this company to adopt such a wayward sales plan.

Young people are used to surfing the Internet, and even if they have to manage the company every day, they will also look at it on the Internet, and as soon as this article is at the top, they will soon see it.

After the top, the major media rushed to reprint it and add comments, which became completely popular.

Xiaoxian excitedly called his father, and hung up the phone after a few words.

"What's wrong?" Seeing Song Yu standing motionless, Li Yuanshan asked.

"Xiaoxian said that their company is on fire, let me go online to see it. Song Yu said.

"Then go online!" Li Yuanshan said, taking out his mobile phone and clicking on Baidu to check, and the same goes for everyone else.

The first article "Wayward Mode" reported on Xiaoxian and his company, and two more portals were changed, both of which had this article. "Yo ho, good guy, this is really hot!" Li Yuanshan said with a smile, "None of us would have thought that this kind of thing would happen before, this is countless times stronger than advertising, and it still doesn't cost money!"

"I don't know who has such a vision and put this article at the top. Zhai Fangping smiled, "If it were me, it would be impossible." ”

Yang Mingren said: "Yes, this article can be placed at the top, which can only be explained by luck." ”

The truth is exactly what they think. At that time, the article was at the top, and the biggest factor was not how good the content was. Although the content of the article has a certain topicality, there are more topical articles, and it is not necessary to choose this one. The biggest reason is because the title of the article is well drafted.

Wayward mode! Young people look at this title, willfulness is their exclusive one! Older people look at it, good guys, what kind of bulls, ghosts, snakes, and gods are being promoted, see that I don't go in and criticize and criticize!

When I went in and took a look, it turned out to be such a wayward pattern. After reading the introduction of the article, there are companies that choose this model, and they can't help but want to say something, and there are more people commenting.

There are many netizens who think it is hype, but more netizens are sensible, and they think that it is indeed true in combination with online advertisements. And companies that can adopt this sales model must have absolute confidence in their products.

"With this fire, there will be no problem for the company's development. Spending 100 million can't achieve such an effect, and they actually did it. Yang Mingdong said, "With sales and fame, there is no need to participate in any activities such as selection in the future." It's really more popular than people! This luck, Lao Tzu is jealous of them!"

"The fear now is that the production is too small, far from enough. "It seems that they have to expand the scale." ”

After the article became popular, reporters soon came to interview, and the discussion about the wayward mode also spread from the comment area under the article to the whole network, and then company meetings, college classes, and even friend gatherings would be taken out to discuss and express opinions.

Other companies are trying their best to expand their sales, and it is the first time that such a willful company has encountered it. Countless people are looking forward to seeing what happens next for this company.

The article became popular, the sales of the online store continued to rise, and the reporter's interview with Xiaoxian was sold out within two days of coming out.

"The inventory some time ago has been sold out, and the next thing can only be produced and sold day by day. Xiaoxian said, "This situation has to be explained to the customer, and then the news of our expansion will be released." ”

"Expanding the scale, building factories, buying equipment, recruiting employees for training, it is not possible to do it for two or three months, isn't it okay to hang people's appetite?"

"There's nothing bad about it, just reveal the approximate time when the new production line will be put into operation. Xiaoxian said.

The company just got a full house at the beginning, and the scenery was infinite for a while, which attracted a lot of attention. Many investment companies are optimistic about this new company, and some people are the first to contact Xiaoxian to get investment opportunities.

"Are you optimistic about our company and plan to invest in us? Thank you Manager Lu for your kindness, but we have no plans to raise funds for the time being. Xiaoxian said politely, "If we have plans to raise funds in the future, I will definitely inform you." Thank you again Manager Lv for your attention to our company, thank you!"

After hanging up the phone, Xiaoxian thought for a while and said to the customer service: "It seems that there are many investment companies in our company that have noticed this. Our company is not short of funds, and you can deal with the phone calls about investing in our company in the future. ”

It is false to say that there is no shortage of funds, but there is no need to accept investment from others. If they want to use money, they naturally borrow from their families, or they don't have to pay interest and have no repayment period.