Chapter 494: Influence

Many people were stunned when they saw the last news in the supplement, and they all thought that Jiang Xingchen was talking nonsense, and it was nonsense to do propaganda with one million a year.

Even if you buy white silk for publicity, how much does it cost a year, but if you use newly invented paper, the publicity cost is cheaper. Of course, if you can buy it.

Even Bauhinia fans feel that Jiang Xingchen's move this time is a bit excessive, one million a year, which is really unreliable. The members of the Xingchen Teahouse are only 100,000 a year.

However, in the eyes of most people, some large commercial houses are looking at unreliable behavior, especially those who have business all over the country, even foreign countries, and have branches in various places, are even more interested.

Now everyone knows how to use propaganda, but your propaganda also has to be watched by someone, just with the white silk, people are likely to ignore it, and the merchant is just putting money inside.

But Xingchen Monthly is different, and now the sales of each issue are almost more than 400,000. That means 400,000 people are watching.

However, they didn't make a move right away, the advertising fee of one million citrine coins is not a small amount, and they also have to calculate whether they can earn it back. Even if someone looks at it, it doesn't necessarily mean that someone doesn't buy it.

Everyone didn't act, and the news in the supplement was a little embarrassing, as if it had become a joke directed and acted by Jiang Xingchen.

This time, though, no conclusions were made. The lessons of the first two times were too big, and many people who said that the stars couldn't be led were made fun of by everyone afterwards, and they really couldn't hang up their faces. They don't want to be slapped in the face again.

So although everyone is talking, they are all watching from the sidelines. I want to see if anyone will respond to this message.

And in Xingchen Ling, Grandpa Fu was stunned, this is what the lord said. Surely there is a way to make money for monthly magazines.

It's a lot to earn five million a year, after all, the propaganda used to put money into it. However, this is also outrageous, who wants to spend so much money to buy this so-called advertising space.

"Sir, should we lower it a little, the price of one million a year ......" Grandpa Fu persuaded in a low voice.

Jiang Xingchen said with a smile: "Why is it falling, I still want to increase it!"

"Huh?" Grandpa Fu hurriedly waved his hand: "Sir." "One million advertising dollars a year is outrageous enough, and you still want to increase it, which makes people say about you." Haven't you seen the money?

"Don't worry, someone will definitely come! In a few days, they will see the greater influence of Xingchen Monthly, and they will all have to break their heads to fight!" Jiang Xingchen said confidently.

"How is this possible! People have to calculate. Can you earn it back after investing so much money? No matter how influential the Xingchen Monthly is. People don't necessarily spend money when they see it!" Grandpa Fu shook his head repeatedly.

Jiang Xingchen smiled and suddenly asked, "If I want to make a set of clothes now, does Grandpa Fu know which clothing store I should choose?"

"Uh!" Grandpa Fu was stunned, thought carefully for a long time, and said: "Ruixiang is good, Xinglan can also ......"

"What if you buy honey?" Jiang Xingchen asked again.

"Of course, it's a trading house in the world! There is nothing else for sale, but we have given it to them, except for overseas ......," Grandpa Fu replied immediately.

Jiang Xingchen nodded: "That's right." When you think of honey, you immediately think of the world's trading houses...... We're going to do it now. It is not only to let the merchant's goods penetrate into people's minds, but not to let people spend money to buy them immediately! For example, when it comes to making clothes, the first thing that comes to mind is Ruixiang...... That's what I'm talking about! Now our monthly magazine can do it!"

Exhaling softly, Jiang Xingchen continued: "This kind of influence is not a short-term benefit for businesses, and it may even last for a few years, or even more than ten years!"

This concept was not new in Jiang Xingchen's last life. Just like a Band-Aid, for a long time, as long as Band-Aid was mentioned, people thought of only one brand, which was Bondi and later Yunnan Baiyao.

The hidden benefits are greater. It can be said that as long as a brand is deeply rooted in the hearts of the people, then everyone is a potential user.

Grandpa Fu seemed to understand, but he couldn't fully understand, so he was stunned and didn't know what to say.

Jiang Xingchen said with a smile: "Don't worry, those merchants are not stupid, I opened a window for them, and they will definitely be able to analyze the benefits of advertising." A million a year, it's really not high...... When they get the idea, I'm going to start bidding. The benefits of the monthly magazine are beyond your imagination......"

In fact, it didn't take a few days at all, on the afternoon of the day Jiang Xingchen finished saying this, Qin Manwu's letter arrived, directly asking to buy an advertising space.

"The world's commercial houses can be so big, this sister really has a unique vision and can see the benefits of advertising!" Jiang Xingchen sighed.

Immediately afterwards, the second merchant who bought advertising space also came, which was Ruifeng Weapons Trading Company.

This trading house can be said to be a fairly large arms manufacturer in the private sector, and it has cooperated with the empire, and its branches are all over the country.

Two days later, the third person to buy advertising space also came, and it was Daifukulai Garment Shop.

Compared with Ruifeng Commercial Bank, Dafuku is much smaller, although it has also opened many branches. But there are also a lot of competitors, and this time to buy this advertising space is a bloody investment. For this decision, the family was overturned.

All the news was carried out quietly, and Jiang Xingchen did not announce the news to the outside world. People are still watching, waiting for the final outcome.

On the other hand, although the peripheral events of the chess and card tournament have ended, the hot discussion about the chess and card tournament has become more and more intense.

"Which one is named Wang Zheng lives next to my house, I grew up watching him, I said early in the morning, this child will definitely have a future ......"

"Okay, don't talk nonsense! there are more people calling Wang Zheng, you know that this is the one at your doorstep?"

"Surely, this kid is participating in a chess and card tournament, I know! Moreover, he hasn't been at home for the past two days, didn't he go to Xingchen to get it?"

"People may still be going out! What you said is unreliable, did you see the person named Yang Ning, a down-and-out aristocrat, who used to come to me every day to buy white flour cakes, and I know him very well.......

"You are also talking nonsense, I saw Yang Ning doing odd jobs just now.......

It was in the midst of such discussions and anticipation that the fourth issue of the supplement was finally released in the midst of a long wait. And this time, Xingchenling made another big move, and distributed nearly 800,000 copies across the country.

And these 800,000 copies, in less than two days, all sold out.

People who bought the supplement couldn't wait to open it and watch it, and sure enough, they saw the details of the seeded players.

"Wang Zheng, a civilian, twenty-three years old, has a strong chess style, and is good at attacking ......."

"Yang Ning, a scholar-level nobleman, thirty-five years old, has a steady chess style, and has not lost a single game in the qualifiers......"

Looking at the detailed information of the seeded players one by one, the love that people had been looking forward to for three days was greatly satisfied. The civilians, in particular, were even more excited to see that nearly half of them had become seeded players, as if they had succeeded themselves.

At this time, those who have been watching the advertising space only know that three merchants have ordered advertising space. At the end of the supplement, it was written.

"Are they really stupid when someone buys it?" Many people were stunned, and the world's business houses could still say that it was the iron relationship of the star collar, and it was possible that they were there to support it. But what about the other two.

Ruifeng everyone knows that there are a number of big weapons dealers. But have you heard of Dafulai Garment Shop? What, we have it in the city, why don't I know, I've always been to Ruixiang before......

While people were stunned, they were also secretly glad that they had not drawn conclusions in advance this time, otherwise they would have been embarrassed again. But why are they willing to spend so much money?

When everyone was talking, those big merchants finally couldn't sit still. This supplement of Xingchen Monthly is 800,000 copies, and it was sold out in two days.

If you want to say that it was 400,000 sales in the past, they also have to calculate whether the cost is enough, and whether one million can be earned back. But now with 800,000 sales, such a big influence, it would be really stupid if you missed it.

As a result, the hesitant big businessmen took action, and they sent letters to Xingchenlin one after another, asking to buy advertising space.

But at this time, it is too late for them to think about another million purchases. Jiang Xingchen's reply to them was that there were only two advertising spaces left, but there were more than 20 commercial houses to buy them, and these two places had to be sold through guò bidding.

Although bidding is a new word, those merchants know that it is the rhythm of spending more money. I couldn't help but shake my head and smile bitterly, I could have bought it for a million, but now I ...... I knew it earlier......

It's a pity that the world didn't know about it earlier...... Although they are unhappy to spend more money, they don't want to lose this advertising space.

A few days ago, a million would have been expensive for them, let alone spend more. But now, the influence of Xingchen Monthly has really shocked them. How can the benefits brought by this be less. Kill them and don't want to give up.

More than 20 large commercial houses bid for two advertising spaces, and the one with the highest price wins! Many people are even more shocked at this time, one million is unbelievable enough, and now they have to compete for high prices, and people are crazy.

There are also many people who finally understand at this time that this advertising space can really bring greater benefits. If you want to say that those big commercial houses, not only are they not stupid, but they are all shrewd and flowing, if they can't earn it back, they won't spend this unjust money to kill them.

Emperor Qiankun, who is far away in the imperial capital, has always paid attention to the affairs of the star leader. After learning the news, I fell into deep contemplation.

The biggest role of this monthly magazine is its influence on people...... And this kind of influence is too important for the rulers! It can completely guide the minds of the people......"

Taking a deep breath, the Emperor stood up abruptly and said in a deep voice, "No matter what, the empire will also run such a publication!" (To be continued......)