Chapter 429 Promotion Plan
Several disciples took turns to experience the sunglasses, and then they returned the things respectfully to Cangman.
Cang Mang put away his sunglasses, and asked these disciples about the details of the construction of the cave, and did not continue to talk about sunglasses with these disciples.
Cang knows that it is definitely not easy to make a business of sunglasses.
He swore yesterday that this thing would definitely be sold for money, but there was actually a prerequisite.
The moment he came up with the idea of doing a business of sunglasses, a plan to sell sunglasses popped up in his head at the same time.
Whether you can make a fortune in the Seven Emotions Sect with sunglasses actually depends on whether this plan can be implemented.
If things go well, it will be the first time that Cang Man thinks about a problem from the perspective of a businessman, and it is a new attempt for him.
The reason why Cang Mang is thinking about the problem from the perspective of a businessman for the first time is not that Cang Mang has never done business before.
On the contrary, he has done a lot of pill business, but the pill business and the sunglasses business are definitely two different things.
The pill market is a mature market, as long as the pill is refined, you can directly enter this market, you don't need to use too much brains at all, you only need to ensure the quality of the pill, and the market will never be lacking.
But sunglasses are different, brand new products, blank market, everything is waiting for him to develop.
Cangman has always admired Uncle Liu and Second Master Liu, their ability to strategize in business is so dazzling, and they always seem to be able to take the development of things into their own hands.
For the business of sunglasses, Cangman attaches great importance to it, not that he thinks he can make much money through it.
The significance of this business lies in the fact that it is a kind of tempering and testing for himself. The so-called shopping mall is like a battlefield, which is the reason why Cangman wants to do sunglasses business.
Before he started this business, he had already thought of a whole set of plans, and he wanted to try to be like Liu Erye and take the development of things into his own hands.
He thought a lot about this business.
Sunglasses, as a commodity, must have a selling point if you want to have your own market.
The most important function of sunglasses is to shade the sun, but in this world where the refining civilization and the cultivation civilization are highly developed, this function is actually not so brilliant.
As long as you have the heart, it is not difficult to find similar alternatives, but what is the difference between sunglasses and those magic weapons that have been refined by specialized refiners?
In fact, the biggest difference is that the material is simple and the cost is low.
But will Cang Vast take advantage of this advantage of sunglasses?
The answer is obviously not, because he is still counting on making money with sunglasses!
If you go the low-price route, what kind of money will you make? That is selling labor.
Cang Mang has decided to sell these ordinary sunglasses as a treasure.
But that's a very difficult thing to do.
After all, no one is stupid, so why should others pay a high price for something that is not so outstanding?
Therefore, the vast expanse has to find another way, and it can't simply use the product function as a selling point, which also involves the second function of sunglasses.
The second function of sunglasses is decoration.
Just like many jewelry, it doesn't have much practicality, in fact, it's just for aesthetics.
The vast idea is to make sunglasses such a thing.
So at the beginning, Cang Mang said to these disciples that sunglasses came from a far, far away country, and they were very popular, and the purpose was to make people better accept it.
Of course, Cang Mang is not lying, the sunglasses come from a distant earth, and even Cang Mang doesn't know how far away.
And it is indeed very popular, and once became an artifact of an era.
If you want to make sunglasses such a successful commodity in the Seven Feelings Sect, then it must have a good identity, and the starting point determines the end.
The higher the starting point of a sunglass, the further it goes.
The promotion plan set by the vast is top-down promotion, to put it bluntly, it is to start promoting from people with more status.
The reason for this is simple.
First, this part of the people has money, and if they want to make money, of course, they have to start from the pockets of these people.
Cang Mo can't expect those disciples who can't even guarantee basic cultivation resources to spend a lot of money to buy such sunglasses that don't have much effect, right?
Second, this is also taking advantage of people's psychological problems, or social phenomena.
Often the so-called trend is swept from the top down.
To give a simple example, in the beginning, if the ripped jeans on the earth were worn on some celebrities or models, others would think that it was fashion.
If you wear it on an ordinary person's body, others will think you are a poor man.
It is actually very simple to get the bottom of society to accept this culture of the upper strata of society.
But it is certainly impossible for the upper strata of society to accept this culture at the bottom of the society, but it will certainly be difficult.
This is also the reason why Cang Mang didn't talk more about sunglasses with these disciples, Cang Mang didn't look at them with colored glasses.
But the fact is that these disciples belong to the bottom of the Seven Feelings Sect.
If sunglasses are allowed to become popular from them, then their positioning will be a civilian decoration, and if they want to promote it to the inner disciples of the Seven Feelings Sect in the future, they will definitely encounter great resistance.
These inner disciples must have psychological barriers, and they will think that this is a civilian culture that does not fit their identity.
On the contrary, if you first promote the sunglasses to some inner disciples, especially some inner disciples with special identities or even first-class elders, let them experience this thing first.
Even if the sunglasses are promoted to the outer disciples in the future, there will not be much resistance.
First of all, these outer disciples do not reject this top-down culture.
Secondly, these inner disciples gave priority to the use of these things, and they were able to maintain that psychological sense of superiority.
Therefore, the things that Cang Mang did after leaving Xianyaju were actually just to give sunglasses a little exposure.
It is also to let more people have a psychological preparation for this thing, and will not feel too abrupt or difficult to accept.
And where to start the promotion of sunglasses, Cangmang has thought of a very suitable candidate, in Cangmang's opinion, if you can take this person as a starting point, then the promotion of sunglasses in the Seven Feelings Sect has been successful.
It's just that he is not sure whether this person will help him in the end, and in order to convince this ideal candidate, Cang Mang has made a lot of preparations for this.
He's going to give it a try, and now it's safe to say that everything is ready, just wait for when this person will show up again!
Perhaps this could also be an opportunity for them to ease their relationship.