Chapter 63 Livable Promotion (One of the Three Updates on the Shelves)
There is still half a month before the opening of the invincible Zongtan County store, and this store is officially named the livable flagship store!
Guan Chang originally wanted to call it "IKEA" directly, but later thought that "IKEA" seemed too informal, so he changed it to "livable". The three words flagship store were added purely to attract attention and arouse topics.
On this day, a special mission was released during the day.
Team Mission: Livable Flagship Store Promotion.
Objective: The customer flow of the Yiju flagship store reached 1,000 on the first day of opening, and the conversion rate of payment on the first day was 5%.
Mission funds: forty taels of silver.
Maximum number of participants: 10 people.
Rewards: 80 points of personal experience, 500 points of team experience, and a commission on the first day of livability.
Bai Chenxuan took this task without giving in, and then began to contact the team member he was looking for.
The first thing he wants to pull is Qian Buhao, although Qian Buhao's father is in Dongjiang Mansion, Qian Buhao, as a young master, can still use some connections, if he is lucky enough to catch a few lines, this matter can be half done.
Forty taels of silver is a lot of money, but it's not too much. Pulling money is not expensive to get on the boat, at least in terms of money, it is very secure. Bai Chenxuan didn't want to pull people by throwing money stupidly, because that was too untechnical, he wanted to verify the "marketing strategy" he learned from his master!
Then he wanted to pull Wu Wei up, not because Wu Wei was living with him, but because Wu Wei turned out to be a small gang leader in the dock labor. Guan Chang once said to Bai Chenxuan: The coverage should be as wide as possible, as long as anyone who can gain a foothold in Tan County is the target user.
Bai Chenxuan made a rough calculation, and the number of people covered was tens of thousands. Ten people on a mission would certainly not be able to do such a large-scale promotion. Therefore, he has to use all kinds of living forces.
Wu Wei's original brothers had more than 20 people, and these more than 20 people were all dragged along with their families. Give them a little benefit, and you can also be responsible for the publicity of one or two markets.
He also pulled Cui Xi. He felt that Cui Xi was clever and fast, and he could not use it to spread the word and report the news!
Cui Xi recommended Tang Da to him again, and Tang Da recommended Xie Yun'er again.
Bai Chenxuan had no choice but to pull Tang Da and Xie Yun'er, these two people had no special role, and they were not too keen on sales. Bai Chenxuan brought them here because he recommended each other, and secondly, because he felt that the inner disciples were still superior to him, and it was also excellent to take this opportunity to get acquainted with each other.
Bai Chenxuan asked Wu Wei to find some disciples who were active, clever and diligent in their daily tasks, and finally formed their own team.
......
There are still thirteen days left before the opening of the Livable flagship store. The day of the Invincible Sect's rest.
Qian Buhao returned home, and as soon as he was admitted to the hospital, before he entered the house, he shouted: "Steward Zhang, Li Accounting, Shopkeeper Jia, Master Tong!"
The housekeeper of the Qian Mansion, the second-in-command of the accounting office, the pawnshop shopkeeper and the martial artist of the nursing home were all ordered by him.
After a moment, the four stood in the middle of the main hall and looked at each other.
They were curious, this young master had never acted absurdly, and he didn't ask about family matters. During the time when the master was not at home, it was the four people present who were maintaining the normal operation of the entire Qian Mansion. Now that the young master has gathered everyone, isn't this the sun coming out in the west?
Qian Buhao took a sip of tea and rinsed his mouth, and said, "There is something for you to do, my Invincible Sect's business is about to open in Yuetan Fang." On the opening day, my Qian Mansion naturally wanted to give a big gift. ”
Steward Zhang stepped forward and said, "I will follow the young master's arrangement, and the small one will prepare a gift list to ensure that you are satisfied." ”
Qian Buhao nodded and continued: "The business of the Invincible Sect is called the Livable Flagship Store, and I hope to open it, of course, all the shops under my Qian family, as well as the merchants who have business dealings, must send people to watch the ceremony." The more the merrier, the best if you can buy something!"
Li and Shopkeeper Jia glanced at each other, and then Shopkeeper Jia stepped forward and said, "Young Master, how many people do you want?"
Qian Buhao seriously recalled Bai Chenxuan's request and said, "Let's have a thousand eight hundred, it doesn't take too much." ”
"Huh?" This time it was Li Accounts who spoke, he was more sensitive to numbers, and explained: "Young master, there are dozens of shops in our family, and there are only dozens of merchants who have dealings. It's no problem for more than 100 people, but 1,800 is definitely not enough. Besides, people can't all come, and our business can't be left alone. ”
Qian Buhao said unhappily: "Aren't we the richest man in Tan County? Do you care about this half a day? All the shops are closed for half a day, and everyone who can come come!"
"Young master, no. Leave someone to take care of each family. As soon as Shopkeeper Jia heard that the store was going to be closed, he immediately jumped out to stop it. In his eyes, taking a break for half a day is missing a lot of white money.
Seeing that Qian Buhao did not object, he continued: "In fact, the average store has only one hundred and ten customers a day, and even if the business is a little better, it is only two or three hundred. Wouldn't the thousand eight hundred that Childe said be a little ......?"
Qian Buhao's eyes straightened, and he shouted: "How can the shop of my Invincible Sect be an ordinary store! In the future, anyone who is stained with the three words of the Invincible Sect will be the first class in the world! Others are two or three hundred, but I want one thousand eight hundred." Even if you pay someone to come in, you have to find someone for me, the more the better! If there is less, you don't have to do it. ”
Qian Buhao looked at their unhappy expressions as if they were dead fathers, and scolded: "Are they all waste?
"Advertisement" is naturally a new word that Qian Buhao heard from Bai Chenxuan, and Bai Chenxuan learned it from Guan Chang.
"Young Master, what is an advertisement?" asked Li Shufang in confusion.
"Advertising is ......" Qian Buhao forgot the definition of advertising, so he said with his own understanding: "Advertising is that you tell me, I tell him, word of mouth, one to two, two to six, six to pass - many others." If you really can't do it, you will blow the horn suona and shout on the street while walking, the livable flagship store is open, welcome to patronize or something!"
Shopkeeper Jia secretly slandered himself, the young master's arithmetic is really worrying, and does this advertisement really want to do this?
Li Shufang turned out to be a scholar, but his temperament was still a little restrained, and he asked: "I'm afraid it's not good to shout in the street like this." When the lord was at home, he tried his best to improve the status of our merchant family, and the lord wanted to enter the business with Confucianism. Young master, your advertisement is no different from a hawker......"
Qian Buhao slammed his fist on the table and scolded: "My father is not here, I still have the final say in this family." I'll let you advertise, I'm giving you an example! What does it matter to me whether you would rather find a hawker or a scholar who would like to find a scholar to chant poetry and find a prostitute to sing music!"
"Young master, don't be angry. Martial Master Tong persuaded. He is the head of the Qian Mansion, and he can't see how his martial arts are, but his ability to flatter and slap horses is not small. Sure enough, the Tong Martial Master asked flatteringly, "Young Master, what can you see what I can do?"
Qian Buhao nodded and said: "On the opening day, you take the family Ding Nursing Home to organize the order, if anyone dares to make trouble, they will be beaten, and if it is broken, it will be mine!"
Martial Master Tong grinned and said, "Young Master is wise, this matter must be done properly for you!"