Yin Zhengyang's joy for the brand made Guan Chang put his mind at ease and create his own brand, which is an important part of the transformation process of the Invincible Sect.

Broadly speaking, the sect itself can also be a brand and an IP. For example, "the world's martial arts come out of Shaolin", this is the recognition of the Shaolin school, a martial arts school.

The so-called brand is a conceptual asset with a certain economic value. It's abstract, maverick, and recognizable. A good brand can generate trust, generate recognition, and create culture.

The brand has two important roles for merchants, one is differentiation, and the other is premium.

Why do people buy clothes and bags with a huge logo printed on them? Is it really nice to be a billboard for an event? This is differentiation, not all trademarks are printed very big and people are willing to show them.

Why is it that some mineral water costs 1 yuan and some cost 100 yuan? Why do some shoes cost 100 yuan and some shoes cost 10,000 yuan? This is the brand premium.

Differentiation allows merchants to take the lead and avoid the embarrassment of being copied, while premium creates greater profit margins.

Now the Invincible Sect will create the first brand of Ye - Livable. This brand is different from the brands of Li Ji Tofu and Qian's Pawn, and Livability will be the first link of a complete industrial chain.

Guan Changyao thought about deciding to create the Invincible Sect half a year ago, and at that time he set the main tone of his sect-

a profoundly politically correct sect;

a sect with cultural heritage;

A school that focuses on teamwork;

A sect that is thriving day by day.

Now that the Invincible Sect has taken the first step towards the small goal of making money every day, the brand plan is worth waiting for!

And then...... Guan Chang believes that as long as he has money, he can really do whatever he wants.

"I wish the virtuous brother a good opening tomorrow!" Yin Zhengyang bowed his hand.

"Thank you, big brother, it's a good business!" Guan Chang replied with a smile.

Yin Zhengyang took two steps but suddenly turned back and said, "Brother Xian, the matter you asked me to inquire about is already clear." In recent years, Xiting Mansion has indeed had a strange case similar to the disappearance of the entire family, but it is inconvenient to read the file. ”

Guan Chang knew that Yin Zhengyang was talking about the tragedy of Xie Yun'er's family, and he couldn't help but be a little disappointed when he heard this.

Yin Zhengyang then smiled and said: "But I have better news, the famous arrester Pingtao of Xiting Mansion heard about this and decided to go to Tan County in person." He was quite interested in these cases, and several dossiers must have been well understood. ”

Guan Chang arched his hand and said, "Thank you, big brother, please help introduce me when the time comes." ”

Yin Zhengyang waved his hand and replied: "This is natural, what is polite! It's a great opening!"

......

Chenshi, Tan County, Jingtan Fang.

Today is the opening day of the Livable flagship store, and Wu Wei took some brothers from the dock to take charge of the promotion of Jingtan Fang.

Wu Wei entered the Fang City with more than a dozen people, looking quite imposing. It's just that each of them has a vest on them, and the word "Yi" is pasted on the back.

The people who came and went couldn't help but take a look at it when they had never seen such a strange costume. And just when they stopped, these strangely dressed people would often step forward and say: "Yuetanfang has opened a new livable store, specializing in all kinds of furniture, open at noon, buy one get one free, while supplies last!"

People don't understand what "livable" is, and they don't necessarily need to buy furniture. But they understood "buy one get one free".

"What's buy-one-get-one-free?" asked passers-by curiously.

The dwarf melon patiently explained: "It's to buy a thing and give a thing of equal value, you buy a chair, and then give you a chair." ”

"What else to give away besides chairs, uh, what else to sell?"

"All kinds of furniture, big and small, are readily available, in new styles and at fair prices. ”

"Buy one get one free?"

"Must!But the quantity is limited, while supplies last, until clearance!"

"Is it too late for me to have lunch and then come over?"

"You don't have to eat lunch at home! Opposite the livable shop is a newly opened snack shop, which is delicious and inexpensive. And if you buy goods in Livable, you can eat at half price!"

"Hey, that's a good deal, then I'll have to go early. ”

......

Sishi, Tan County, Yutan Fang.

In front of Jinfeng Tower, Qian Buhao took the luxurious lineup organized by himself to cover the publicity of the most prosperous city in Tan County.

As soon as he gave the order, several stewards of the family led people into different streets.

Steward Zhang is the most direct, and he really led a group of people to blow and blow and beat as if marrying a family while walking and singing: "Livable opening, welcome to patronize, Yuetan main store, buy one get one free!"

He did attract a lot of onlookers along the way, and someone in the team explained it. After hearing that "buy one get one free, while supplies last", everyone took action!

Li Shufang is an elegant one, and he called a few scholars supported by the Qian Mansion to hold a literary meeting on the second floor of Jinfeng Building - but the theme of the literary meeting was "Praise and livability"!

In order to increase the elegance of the publicity activities and achieve the advertising effect, Li Jifang also contacted the Tianxiang Building at the end of the street. Tianxianglou is the largest green building in Tan County, and it is also known as the most "pure" green building, which only provides elegant services such as playing the piano and singing songs, light dancing, tea art, etc.

If a scholar makes a good speech in Jinfeng Building, it will be relayed to Tianxiang Building by two people with clear voices. Then the girl of Tianxianglou will sing the song "Praise Livable" upstairs to the soundtrack according to the word card.

The onlookers did not know what these scholars had written, nor what the prostitutes had sang. But it doesn't matter, Li Accounts arranged for a few scholars to explain on the side. The scholars carried a satchel embroidered with the livable logo, and took the trouble to explain to passers-by how the readers praised the "livable flagship store", and explained that the livable opened with a lot of discounts.

Passers-by often hear the last and then suddenly - you directly told me to go to Yuetan Fang to buy one and get one free, and I really delayed my time to buy it with a bunch of classical Chinese!

Shopkeeper Jia gave full play to his personal connections to contact a number of shopkeepers to conduct a tasting meeting on the third floor of Jinfeng Building, and the content of the tasting was some functional furniture produced by IKEA.

In order to expand the business of the church, Guan Chang has created several pieces of office furniture, such as new desks, bookshelves, storage cabinets, and even a safe with a chain lock. Now all of these things come in handy.

The shopkeepers who can be invited are also knowledgeable, and they can see at a glance the usefulness of these furniture and the business opportunities in them. What they value most is the safe that claims to be invulnerable, anti-theft and anti-robbery, and a few people even want to buy samples on the spot.

Jinfeng Tower is quite close to Yuetan Fang, and the tasting is over. Shopkeeper Jia will invite all shopkeepers to watch the opening of the Invincible Sect together.

At noon, Tan County, Yuetan Fang.

Jin Dazhao and Duan Huahua rode the carriage to the entrance of Fang City, and both of them heard the noise outside in the car.

"Master, Master. Jin Dafa was in charge of catching the car today, he looked at the front and said with some hesitation: "It seems that the front can't be passed, shall we go down and walk over?"

Jin Dazhao pulled the curtain and walked out of the car to take a closer look, only to see that Yuetan Fang had been blocked by the flow of people. At this time, Duan Huahua also got out of the car, and when she saw so many people, she even had some scalp numbness.

"What's the situation?" Jin Dazhao thought to himself, could it be that the Yuetan Fang came to the opera troupe? Even if the Invincible Sect invited the opera troupe, it would be impossible for there to be so many people.

Suddenly, a little girl with beautiful eyebrows in front of her walked towards this side, walked up to Jin Dazhao and Duan Huahua and arched her hand: "Are the two of you Jin Zhangmen and Duan Nuxia?"

Jin Dazhao nodded subconsciously.

The little girl said, "The tutor is invited." There are too many people who came to watch the opening of the invincible sect's livable flagship store today, and the master specially arranged for the head of the house and his wife to go through the VIP channel. ”

Jin Dazhao was stunned and asked, "What is the VIP channel?"

The little girl thought for a while and said, "There are a lot of people today, and the head of the store said that in order to prevent too many people from stepping on, the number of people entering the store must be limited. At this time, ordinary people who want to enter the store need to wait in line for a long time, while VIPs such as Mr. Jin and his wife can enter the store directly without waiting. ”

Duan Huahua praised: "What a clever girl, not bad." What's your name?"

"Xie Yun'er. ”

When Xie Yuner brought Jin Dazhao and his wife to the store, they suddenly realized that the so-called VIP passage turned out to be the side door.

Jin Dazhao was so angry that his beard trembled, thinking that my Jinhuanmen was also a tyrant in Tan County, Guan Chang Xiao'er dared to let himself go through the side door!

Just as Jin Dazhao was about to attack, he saw a handsome stupid big disciple at the door shouting: "The VIP Jin Boss is here with his wife!"

Two beautiful and tall women at the door said softly, "Welcome." He made a gesture of please.

Jin Dazhao looked at the two women with long figures and strange clothes, and he couldn't help but widen his eyes when he looked down at the clothes! What kind of clothes is this, the dress is one, tightly wrapping the figure, but there is a gap below the thigh, and there are white flowers in it...... Huh?

"Oops!" Jin Dazhao felt a pain in his waist and looked back. I saw Duan Huahua looking at herself with a smile, and asked in a low voice, "Senior brother, what are you looking at? Can't you find the door? Why don't you take me in quickly!"