Chapter Seventy-Two: Staying Ahead
Liguan Bai frowned and asked Guan Chang, "Why is there so much difference?"
Guan Chang replied: "This kind of grand occasion may not occur once a year, and there are no decent furniture stores in Tan County today. And our products are all high-end and high-grade, and those rich people may be worried about having money and no place to spend to show off their wealth. ”
He said to Song Xiong and Feng Lao: "The furniture market in Tan County will not be saturated in the short term, but the sales of Livable will definitely get lower and lower, until you can't sell much furniture in a day." Our strategy is to have a small event every month, a theme marketing every quarter, a big sale every six months, and a carnival store celebration every year! ”
Song Xiong and Feng Lao agreed.
Then he turned to Ma Dadao and Jiang Tang and said, "Don't look at the real kung fu, today's income is very different from livable, but I am very satisfied with this result." Because the real kung fu is catering, as long as this part is opened to the market and recognized, the road behind will be much easier. True Kung Fu has a turnover of more than 70 taels today, which means that there will be at least 50 taels of turnover every day after that. Think about how many taels of silver can an ordinary restaurant or inn collect a day? So, be content. ”
Ma Dadao and Jiang Tang are both in their hearts, they are actually dissatisfied with the fact that the industry they are responsible for can only make such "little" money. But Guan Chang's last words of "to be content" are undoubtedly beating them.
"Hey, what about the martial arts franchise?" asked Liguan Bai curiously, "Song Xiong didn't report the accounts here just now. ”
Guan Chang replied: "The martial arts franchise is a separate account, and the main consumer groups of the martial arts franchise are still various factions, and they cannot form a scale. Besides, what is being sold today is more like a gift exchange. ”
Liguan Bai pouted and said, "That is to say, everyone is making money, so you are losing money and making money?"
Guan Chang was speechless, and said in his belly, junior sister, you are also a martial arts master, and it is not an exaggeration to call you a heroine, why is it the same as a housekeeper now.
Guan Chang naturally couldn't understand a woman's obsession with money, not to mention that Liguan Bai had already equated the money of the Invincible Sect with his own money.
Guan Chang nodded and said: "It can't be said to be a loss, you must know that we are based in Tan County, and the value of some connections cannot be measured by money." ”
Liguan Bai looked at Guan Chang with horizontal eyes, as if to say, I don't read much, don't lie to me.
Guan Chang said speechlessly: "Okay, there is no loss. It's just that some equipment is provided to several other schools at a slightly higher cost price. ”
Guan Chang took advantage of the fact that he did not continue to ask about this topic, and hurriedly turned the page.
He looked at Bai Chenxuan and Wu Wei and said, "You two are very good, and you have made a lot of efforts for today's grand occasion." The Invincible Sect will not treat meritorious disciples badly. ”
The two hurriedly stepped forward and bowed and saluted: "It is natural for a disciple to serve the sect, and he does not dare to take credit. ”
Bai Chenxuan also added: "It's all taught well by the master in charge!" He was really convinced by Guan Chang's set of theories of operation and sales, and what kind of knowledge of consumer psychology was too easy to use. For Bai Chenxuan, Guan Chang opened a door to a new world for him.
Guan Chang waved his hand and said, "The Invincible Sect has clear rewards and punishments. Wu Wei, I now officially appoint you as the first outer deacon of the Invincible Sect, and I will first take up a temporary post in the construction hall and report directly to the hall master. ”
"Thank you, master!" Wu Wei couldn't hide the excitement in his eyes, and hurriedly stepped forward to thank him.
Guan Chang looked at Bai Chenxuan again and said, "Bai Chenxuan, I appoint you as the assistant of the first seat of the outer gate, and your status is equivalent to that of a deacon, and you will report directly to the head of the outer gate." ”
Bai Chenxuan was about to thank him. But when he heard Guan Chang's words, he said, "This is both an opportunity and a test for you." You must know that human energy is limited, and you need to devote more time to handling chores when you take on the first assistant of the outer door. However, my Invincible Sect is a sect that stands by martial arts, and you, as the core disciple of the outer sect, must not be left behind in martial arts. You have to think about the key points. ”
Bai Chenxuan originally thought that he could specialize in business, but he didn't expect that the head of the family meant that only martial arts were the last word, was this still light business?
However, he did not hesitate, and hurriedly thanked him: "Thank you, master, the disciple respectfully follows the teacher's teachings." ”
Guan Chang's gaze swept over everyone, and now in addition to a few old people who followed him when he created the sect, there were also a few more powerful inner and outer disciples, as well as a deputy head junior sister.
The Invincible Sect has shown a positive momentum of development, and at this time, it is necessary to maintain the upward trend.
"Livability and real kung fu may face the same situation next - imitation!" Guan Chang complained in his heart, there is no copyright protection at all in this era!"Everyone brainstorms, how should we face this situation?"
Ma Dadao and Jiang Tang glanced at each other and said, "Senior brother in charge, please rest assured, all the secret recipes of my real kung fu are controlled by special personnel, and they are all my own people and can be trusted." ”
Guan Chang nodded, there was a reason why he let Ma Dadao and Jiang Tang let go and turned real kung fu into a semi-family business. First, there is trust and tacit understanding between the clansmen as the basis for cooperation, which allows the preliminary work to be carried out quickly and efficiently; second, the family rules of this era are strict, and secrecy is still very reliable.
However, Guan Chang still said in order to prevent the slightest mistake: "My family has to believe it." However, confidentiality is still the top priority of real kung fu, and in addition, ensuring quality and reducing costs are the keys to avoid being imitated. The follow-up strategy of Zhen Kung Fu is to open a branch store, and strive to have a store in every square market, from the size of the flagship store to the small street stalls, in short, to let the people of Tan County know about our existence!"
Hall Master Feng saw that Ma Dadao and Jiang Tang had already expressed their determination, and felt that it was very difficult for him to do it here. He built the hall to make furniture, and he didn't have any core technology. The style of furniture is known to a caring carpenter at a glance, and it is only a matter of time before it is imitated.
He blushed and said, "Please also show the master." ”
Guan Chang thought for a while and said, "Everyone should be able to guess Hall Master's difficulty, who has a way to solve it?"
Wang Qihe frowned and said, "Will the senior brother in charge think too much? Now that my Invincible Sect is also a little famous in Tan County, who dares to imitate us?"
A light suddenly flashed in Guan Chang's mind! Yes, are you worried about something that will not happen at all? The biggest organ of violence in these years is the government, followed by these sects. When others see the disciples of the sect and want to hide, who wouldn't want to touch their heads?
Wang Qihe did not lose but ran through the rivers and lakes, and broke through the key points in one sentence. In the eyes of people in the rivers and lakes, imitation and plagiarism do not have the question of "whether they can or not", it is simply a question of "whether they dare or not".
"What the junior brother said is reasonable. In Tan County, my Invincible Sect has indeed accumulated some examples. Guan Chang nodded, although he also thought that Wang Qihe's domineering was effective, he still didn't want to rely on violence alone to solve the matter. He is a civilized person, and the Invincible Sect also wants to become a civilized gang. You can't just because someone has copied yourself that you can be convinced.
"If a person has no foresight, he must have near-term worries. Guan Chang said slowly, "Have you ever thought about it, what if my Invincible Sect would one day be opened not only in Tan County? Senior Brother Wang, now we can prevent others from imitating Yiyi and real kung fu on the territory of Tan County, but what about other counties or even foreign countries or foreign countries? ”
Guan Chang said to Wang Qihe with great interest: "Let's look at this matter from the perspective of development. If one day my Invincible Sect becomes bigger, and you, Wang Qihe, are responsible for going to Dongjiang Mansion to open the Invincible Sect and appoint the head of the Sect, do you also want to bring the livable and real kung fu ones with you?"
Wang Qihe had never thought so far and let himself be the leader, this is really something that he never dreamed of! But if he dreamed, he would wake up happy. He followed Guan Chang's train of thought and unconsciously laughed.
"When the time comes, you find that Dongjiang Mansion is full of furniture stores that copy my livable place, and fast food restaurants that copy my real kung fu, do you have any other way to let the Invincible Sect gain a foothold over there?
Wang Qihe hurriedly shook his head, and then asked very urgently: "Senior brother in charge, what should I do then?"
Guan Chang was angry, this guy really thought he could be a leader! He said angrily: "It's too late to do anything then, what you should care about is what to do now!"
Everyone asked in unison, "What should I do?"
Guan Chang pretended to be mysterious and said: "I will send you four words, go back and slowly savor the understanding, that is-to stay ahead." ”