"I know the news...... Huanuo urgently pushed a comedy, which is said to be a cutting-edge director trained internally, and this is to take the lead. Xia Ying is also activating the theater chain and preparing for the Spring Festival release. In Wang Xiangchuan's office, this middle-aged man in cloth shoes and cloth clothes stood in front of the windowsill with a cigarette between his fingers, looking out.

"These guys on dog days, what cards do I play, what cards do they play!" Liu Qirong couldn't help but scold.

Wang Xiangchuan smiled, "Why don't you be a weather vane." The Huanuo Wang Army is always competing with me about what cards I play. However, Wang Jun is an old fox in the end, a real big production, and the heavy hole cards are reluctant to lose, and there is still some difference in courage to me. It's Xia Ying's old Zhou, who is usually arrogant, but this time he didn't sit on the mountain and watch the tiger fight, but also wanted to end up...... This is to see your Liu Qirong's name. ”

"It's a big deal, it's just that I dare to release it, and they will follow suit. Liu Qirong said. The three major film groups are still in a kind of healthy competition, but generally speaking, this is the case, what you have, I also have it, and what you are doing, I will also do. I can't let you have it all anyway. So these three film companies sometimes have similar policies or something, and point to him Wang Xiangchuan, today you talk about supporting young directors, and the other two custodians will introduce their own incentive plans. You said that you want to focus on literature and art to win awards, and it won't be long before the two families will launch their art film plans.

So Liu Qirong is not surprised at all When he was about to release his movie during the Spring Festival, the other two immediately linked.

And it is not difficult to guess the minds of those two families, the Spring Festival movie is originally a dead end, Liu Qirong actually wants to hit it, his kind of coffee position, whether it is broken or not, even if it can loosen the ironclad market, the two can also get some benefits.

Of course, it is impossible for the two to put up the big productions and first-class films that they are optimistic about, at most take some second- or third-grade ones, and accompany them to accompany them, if they can collide with Liu Qirong's word-of-mouth collapse, and their quality is good, and the dark horse effect of small productions breaking through, this is a big profit.

It's just that the other party's reaction is too fast. The other party knew that their response to the idea of the Spring Festival was too fast.

Wang Xiangchuan took a puff of cigarette, smacked his lips and smiled, "Our Light and Shadow Group, don't look big or big, but it's really a ship that leaks everywhere!"

Liu Qirong knew what Wang Xiangchuan was referring to, and their actions must have been the first to leak the rumors, do you say that it is completely the eyes and ears of Huanuo and Xia Ying? Not necessarily, not to mention anything else, above the leadership, the other two deputy general managers, a general manager, and a chairman faction, are not all of the same mind.

Not to mention that this time Wang Xiangchuan promoted Liu Qirong's Spring Festival file, and gave a military order to General Manager Hu Bin. Calling the group's resources to play the Spring Festival card, using the theater line, and investing in publicity, these money, manpower and material resources, the group cannot give you the burden out of thin air. Then Wang Xiangchuan must give up some of the resources allocated in the future. Not to mention that if Wang Xiangchuan and Liu Qirong's plan fails, and the Spring Festival file hits the south wall, it will be a huge blow to Wang Xiangchuan's reputation.

So it's hard to say that the competitors are so quick to know what they're doing, and it's hard to say that it's not something at the top of the inside.

Zhou Bin, the general manager of the Light and Shadow Group, and Rao Lei, the chairman of the board, are not fuel-efficient lamps.

However, Liu Qirong knew that Wang Xiangchuan, an old buddy, was really good this time, and his support for him this time could be said to be gambling on his political prospects in the Light and Shadow Group in the future.

In this regard, it is not only necessary to withstand the pressure of the top management of Light and Shadow, but also the other five project teams at hand by Wang Xiangchuan, and the five directors and producers at hand, also have great opinions, saying that he is biased and is too kind to Liu Qirong to disregard the interests of his own people, etc., and he is also pressing.

"He's it, they really think that I am optimistic about you Liu Qirong, so I bet on your side! I said it's all hammers, and I don't want to think about it, you Liu Qirong is Lao Tzu's delicate first love girl, or what kind of amorous movie star and actress are? They still don't understand me as a person! What I pay attention to is the actual thing! Liu Qirong, you have to know, if I really think that your New Year's plan works, I will be full and pin my head to the waistband of my pants to play with you!"

Wang Xiangchuan spit out the smoke, slammed the ashtray in front of him to extinguish the cigarette butt, stared at him and said, "Remember, this time you will definitely sell me a big deal!

Liu Qirong said, "The Chinese New Year film we created was reviewed with Mr. Gao, and there is a complete set of plans, accurate to every link, far from the nature of the two tickets that Huanuo and Xia Ying listened to a little wind and grass and wanted to muddy the water from the Spring Festival stalls. Even if they knew our full plan and gave it to them to replicate it, they would be slow...... This time, let them know what it's like to be cut off their horses!"

"Some people in the group, of course I support you Chuan Ye to slap them in the face!"

Wang Xiangchuan's eyes narrowed and nodded. If he and Liu Qirong can turn the tables against the trend and start the name of the Chinese New Year film in one fell swoop, then the adversity he encountered at this time, the suppression and rumors within the group, will be reversed in this wave of turmoil, supporting his prestige to rise again!

Wang Xiangchuan looked at the time and said, "It's almost time, I'm leaving, and I have a closed-door meeting with the director of the General Administration of Film in the afternoon...... The bull I brag about there today, you have to fulfill it for me in the future!"

……

The concept of a Chinese New Year movie was quickly proposed.

"Liu Qirong will bring "Sound and Color", and it will be released on the first day of the Lunar New Year on the occasion of the end of the Spring Festival!"

"Is the Chinese New Year movie concept another commercial hype?"

"Liu's art film is dead, and Liu Qirong takes the route of commercial vulgar films, which makes people feel a trace of Jiang Lang's talent!"

All kinds of headline reports appear in the current commentary or entertainment section of the media.

Light and Shadow Group focused on launching the concept of Chinese New Year films, and for a while, it exploded all kinds of comments among the public.

On the side of the professional critics, they scolded first, thinking that this is another kind of packaging and hype of the commercial concept, after Wang Xiangchuan, the vice president of the Light and Shadow Group, took office, the atmosphere of commercial operation became stronger and stronger, and it was not good to make movies, so they all engaged in packaging!

However, in addition to the pessimism that these critics and some media generally believe that the movie will not be released when no one watches it on the first day of the Spring Festival, many people feel fresh, novel, and a little festive about this title.

And the more the professional media commented on it, the more people felt that Liu Qirong began to take the blockbuster route, and it seemed that this time it was not sunny and snowy, and the more Riba people were added, and the transformation was oriented to a more public. That sense of anticipation began to slowly rise.

On the other hand, many people suddenly discovered that a song called "The Thief of Years" began to be widely publicized under the name of the theme song of the Spring Festival movie "Sound and Color" at a time when this topic was hot.

Then this kind of melody, from the beginning of the music app listening software, to the short video software began to be widely covered, and then in supermarkets and shopping malls, this song began to be frequently used as background music, and the melody was familiar to many people, and even people walked around, they could hum it directly.

When this song began to officially become popular, some students from the university town in Binhe District also told their friends, "This is a teacher from a classmate of our business school, really, don't lie to you...... I listened to this song live in a bar before it was released! Of course, I didn't sing as well as Liu Ying! But the style is different!"

"When my classmate sang it, I thought this song was unusual, no, I didn't expect it to become the theme song of Liu Qirong's movie!"