In Japan and South Korea in the last time and space, there was "restaurant politics", where political bigwigs gathered together to go to a few small restaurants, and the doors were closed, and they were crowded to talk about national affairs.

During his lifetime, former Chief Justice Renquist often participated in a small circle of politicians, law professors, business tycoons, and law firm partners, which lasted for more than 30 years until his death.

There was a hermit Xu Mai in the Eastern Jin Dynasty, and famous families competed to make friends, and even the royal family could not give birth to children, they would look for him to pray for blessings.

It is not uncommon for the richest man in the business world, political tycoons, and showbiz stars to visit a certain "qigong master" in order to seek protection from fortune.

These seemingly unthinkable things happen one after another in reality, and they all have their reasons for existence behind them.

It is nothing more than a taker who asks for something, and a giver who has something to fear.

Chen Yiwen was thinking about whether he could use the identity of "master" to have a realistic "liuting politics".

In fact, Chen Yiwen still hung in his heart after sending these messages, Liu Qirong was okay, Wang Xiangchuan who he pulled into the group, Chen Yiwen knew that this was the deputy general manager of the Light and Shadow Group, a high authority, and a legendary boss, in case someone directly turned his face in anger, this conversation would be interrupted, so he had to make another plan.

So don't look at the "masters" in the micro-chat group who have no fear, Chen Yiwen, who is operating behind his back, is like a drum, watching any wind and grass that may appear on the screen after these words are issued.

……

Wang Xiangchuan jumped out of the group and ordered Liu Qirong's private chat alone, "Which one is this? This person has a lot of rules!" He still smiled when he posted it, he felt fresh, no one dared to talk to him like this for many years, even in the micro chat.

Liu Qirong responded, "Maybe people with ability are weird-tempered, don't you be the same, your face stinks, you always criticize me, don't you also say that I am too much." Let's listen to what he has to say, if you really have a level, it doesn't hurt to listen. If it's a promiscuity, throw it into the sea to feed the fish. ”

Wang Xiangchuan nodded, he squinted his eyes at this time, stared at his mobile phone, and remained silent, a group of mountain carvings located on the high ground overlooking the next conversation and development.

Liu Qirong said in the three groups, "This ...... Friend. You gave me the idea of that Chinese New Year movie. We'd like to hear your concrete, detailed thoughts. ”

In the final analysis, Liu Qirong's current weakness lies in the competition for "schedule", which reflects the principle of "audience first", which is not a product of patting the head, the first is a group of businessmen with flexible brains who eat with their backs to the film market, tracking the choice of consumption, and finally summed up the law, and found that launching a specific type of movie centered on the audience in a specific time period is more likely to get a bumper harvest at the box office.

Therefore, "schedule" has gradually become the golden rule of film commercial operation, and there is also attention to the schedule, in the Western world, "summer schedule" is the golden period of super blockbusters. Autumn and winter are the best times to hit the "Oscar" movies.

In the past, when the information was not abundant, it was a good product that did not worry about the market, but in the era of abundant information, now it is "the fragrance of wine is also afraid of deep alleys", and the schedule is particularly important.

Wang Xiangchuan couldn't help it, and sent out a voice-to-text paragraph, which appeared on the screen, "You said before that the movie will be released during the Spring Festival, this thing is unreliable, the Spring Festival schedule has always been a dead file, and the movies shown in the cinema are all dismal at the box office. ”

Wang Xiangchuan directly launched a difficulty. raised the main problem, and it is not that there are no films released, it is precisely because the box office is not good that the Spring Festival stalls have never been taken seriously. Otherwise, why February is the breakout season for domestic films, because the protection period is during that time, and there are no imported blockbusters to block, which is a relatively comfortable few months.

"No, that's because never. Chen Yiwen responded.

"Because it's not a schedule that's missing. Rather, it is a series of engineering construction around this schedule, the matching of film types and themes with the Spring Festival file, the lack of publicity and marketing efforts of films and theaters for this schedule, and the lack of creativity! Third, the investigation and research of the audience and their consumption behavior is also insufficient. ”

Liu Qirong and Wang Xiangchuan looked at the dazzling words on the screen.

Wang Xiangchuan sent a message, "How to investigate and research? There are few people who watch movies during the Spring Festival, and it is meaningless to investigate this market!"

"Of course, it didn't make sense before!" Chen Yiwen responded, "The tradition has always been that people have been told to stay at home during the Spring Festival, or to visit relatives and friends, shops are closed, and all entertainment is suspended.

Wang Xiangchuan: "......"

"To fight against this traditional thinking, this is not an ancient cavalry battle, but a three-dimensional war that jumps out of this situation, to fight from the sea, land and air amphibious operations, first, to create an environment, to create the atmosphere of the Chinese New Year movie, to raise this topic, and let people discuss it, to establish public awareness. The market can be guided, and people's hearts can be pulled! Once this concept is reversed, a breakthrough will be made. This is a treasure trove! It is a huge treasure! It is not impossible that it will become the biggest schedule of the year!"

Liu Qirong couldn't wait to ask, "You mean that the promotion of the film should start by breaking the tradition?"

Chen Yiwen responded, "To stir up, stir up the topic, stir up the atmosphere, take out the things that didn't exist before, and fry them." Cause for concern. This is something that ordinary companies can't do, but Light and Shadow Group, which has mastered the media and media resources, can do it and can do it!"

"From the audience level, strengthen the sense of dating, the Spring Festival is the time to call friends and partners to talk about the party, relaxed, goodbye, let go of the busy leisure mentality will have the upper hand here, people will be defenseless, and the ease of the festival has an irresistible force, at this time the mood of literature and art appreciation is strong, the literary atmosphere is also strong, the need for topics, Chinese New Year movies can just create topics, to provide people with the capital to get together, this is actually an unprecedented active period in the market! As a result, this huge market gap was completely missed!"

"Take advantage of the fact that people let down their vigilance and defensiveness and lead people to the theater! If people are a flock of sheep, this is when the flock of sheep is at its weakest!"

"But no one wants to watch a disaster movie or a bitter drama on Chinese New Year's Eve. It's like no one likes to share a tragic story of a wife breaking up with their lover on Valentine's Day! So the theme of this period should be lively, joyful, peaceful, warm, fashionable, and inspirational! If you do the opposite, you will die a miserable death!"

To sum up, the audience conditions, the market effect, and the expectations of the people can be accurately grasped. Chinese New Year movies will be invincible!"

……

The words made the two people on the other side of the screen fall into deep thought, and every word smashed into their hearts as if it had weight.

Chen Yiwen knows very well that the last time and space were similar to this time and space for a long time, and there was no Chinese New Year movie, and the traditional concept made people not have the habit of going to the cinema during the Spring Festival. However, through the concept of "Chinese New Year", people's concepts have been reversed, and once this market is opened, the Chinese New Year file will become the hottest place in the film market throughout the year.

Wang Xiangchuan and Liu Qirong are both industry insiders, and their long-term observation and understanding of the industry make them very sensitive to the grasp of the market.

What Chen Yiwen wants to do is not to let them be enlightened, but to open up those doubts in their hearts, they should have already had a sprout, but they lack those contexts and those clear and reasonable logical structures.

He informed these two bigwigs of the successful experience of another time and space, the business logic behind it. With the knowledge and professionalism of the two, they can draw inferences from each other without even needing Chen Yiwen to intervene and explain more.

Liu Qirong and Wang Xiangchuan do have a feeling of eye-opening, and there is also a faint excitement in their hearts.

When there was no such concept before, no one dared to harden the traditional inertia of the audience, and did not dare to challenge the conventions of the industry such as "schedule". This is a screening mechanism formed by the market, and to challenge such a mechanism, it is light to break the blood flow!

But when they found that the words of this "master", the truth behind his separation, and the laws of the real operation of this matter were placed in front of them, they had already plumped up the things they had thought about and were about to move.

This is not a question of schedule, but a series of preparatory preparations and systematic human heart transformation projects that will be carried out along with the development of this schedule!

There is no such project as a premise. Even if the concept of a Chinese New Year movie comes out, it will definitely not be able to open this "schedule"!

Yes, they want to challenge the traditional notions in people's minds, they want to challenge an old world!

Liu Qirong sent a message: "[Thumbs up] Amazing, my little friend said that you helped out with the idea, and I can calculate my reaction to his work, I was still skeptical, but now it's no problem, it's confirmed." What you said made me pause!"

From the beginning, Wang Xiangchuan did not ask aggressively questions, but fell into a kind of silence. This silence is both a reflection on possibilities and an inference in the brain to construct a model.

After a long time, on the screen, a line of his words typed out.

"You're really a master. ”

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(I'm asking for a recommended ticket for a commuter pass.) ）