Chapter 65: The Influence of "Watching the Moon".
"Wonderful, wonderful, young master's idea is too high, in vain I have read more than 20 years of books, I didn't even think of this, we can guide the reader's thoughts, "Watching the Moon" will definitely have a huge impact in the future. Mu Sen high-fived and applauded, and by the way, he also patted Ding Kui's ass.
Mu Sen followed his father to work in the Senate for many years, and the people he dealt with were either rich or noble, and he developed a tactfulness that stubborn scholars did not have. Ding Kui can be his employer or his chief officer, but there is a difference between a candidate and a recommender.
When Ding Kui left the headquarters of Yanhuang Magazine, all the employees had already entered the role, and Mu Sen was the most energetic, although what he wrote was true, it did not prevent him from giving advice to other editors, and he had completely become a headline party. When he was working in the Senate, he also heard many anecdotes from other local nobles, which completely filled the lack of experience of the journalists in the early stage.
The news of this big battle will come as soon as the end of August, and the most eye-catching news of "Watching the Moon" should not be outdated, and it is best to release it in mid-August, and Ding Kui does not have much time left for the editors.
On the evening of August 2, 4868, Lao Qiantou sneaked into the Knights' Guild with the first draft of the first issue of "Watching the Moon".
Five days later, the first issue of "Watching the Moon" was officially released, and twenty hardcover copies Ding Kui arranged for someone to give them to the lord of Black Earth City, Lei Wei, and the baron of Seven Towns.
Ding Kun personally brought a copy and sent it to Fuji Hayabusa, the lord of Pingzhong County.
The nearby city lords of Iron Gall City, Xiushui City, Lianhe City, and Octagonal City all received the first magazine in the world.
Ding Kui also deliberately arranged for someone to use the portal of the state city at any cost, and sent a copy of "Watching the Moon" to his grandfather in the capital.
Under the instruction of Ding Kui, Yanhuang Magazine officially opened for business.
"Watching the Moon" sold for five silver coins a book, and the magazine's illustrations were enlarged and placed in a fake window on the first floor, and the titles of some key articles were enlarged.
The reading room on the second floor is prepared with tea, and you can watch "Watching the Moon" for an hour with only 20 copper plates, but you can't just look at it and can't take it away.
"Watching the Moon" quickly aroused the interest of the aristocracy and wealthy alike, who could learn about the events happening in the neighborhood without leaving their homes, and some events in the capital were even more of interest.
One of them, Shaodian Dan's princess Taiyue likes grass mud horses very much, especially pink, and the ladies of Zhenjing have followed suit, almost everyone has raised a few, resulting in the capital's grass mud horses out of stock, and the pink grass mud horses are priced out of five hundred gold coins, which is hard to find.
The spread of this news was faster than the victory of Shaodian Kingdom, and in less than half a month, all the merchants who raised and sold grass mud horses knew about it, and after getting the news, they quickly searched all the pink grass mud horses on the market and immediately transported them to Zhenjing.
After the big businessmen in other industries learned of the news, they specially sent people to come to Black Earth City to buy "Watching the Moon", and some even paid a deposit for the next issue, asking them to keep a copy after the second issue came out.
The first person to make a profit from "Watching the Moon" was, of course, Shi Heng, because the magazine introduced the favorite fabrics of some noblewomen in Black Earth City, as well as the favorite dishes of the Hou Shizi when he came to his restaurant, and the Shi family's business became popular all of a sudden.
At the end of August, when Ding Kui inspected the headquarters of the magazine, Shi Heng said to him with emotion: "Even if the business of this magazine is losing money every year, I will continue to run it with money." ”
Ding Kui smiled and said, "How can I lose money every year, and I haven't started to collect advertising fees?"
"Advertising fees, what kind of income is this?" Shi Heng thought for himself.
"The magazine introduced things about your industry and made you increase your income a lot, what if you introduced things about other merchants? Will it also make them increase their income?" Ding Kui asked Shi Heng rhetorically.
Shi Heng slapped his thigh: "Yes, I will pay the magazine to introduce my business, and others will do the same." Isn't this the cost of advertising? ”
Ding Kui admires the businessmen of this world very much, their reaction speed and sensitivity to business opportunities are quite high, just like Shi Heng in front of him, he can think of the same place with a little dial.
Of course, the first users of "Watching the Moon" were the nobles who received the hardcover, they learned Ding Kui, bought this new gadget back and gave it away, and everyone bought five or ten copies.
The most generous was Fuji Hayabusa, who sent his servants to buy a hundred copies, and the division sent out by Heizhong County made a great contribution, and he was the most eager for everyone to know the news.
The first issue of "Watching the Moon" sold out quickly with 500 copies, and Ding Kui stopped Shi Heng's idea of reprinting.
"I limited the first issue of "Watching the Moon" to 520 copies, which gave everyone who owned "Watching the Moon" a lot of face, and they would become the first die-hard readers of "Watching the Moon", and I am sure they would come to buy the second issue.
Those who don't buy it will only want to get the magazine "Watching the Moon" more, and their eyes will be on the second issue of "Watching the Moon". We immediately announced that only 1,000 copies of the second issue of "Watching the Moon" will be printed, and I believe that it will not be long before these 1,000 copies will be booked. Ding Kui told Shi Heng a new word, called "hunger marketing".
Sure enough, as Ding Kui expected, when the first issue of "Watching the Moon" was no longer reprinted, and the news that the second issue of "Watching the Moon" was set at 1,000 copies, people who came to order "Watching the Moon" crowded Yanhuang Magazine.
Originally, I thought that no one would come to the reading room on the second floor, but now every day from the moment the door is opened, it is full of people, and there is an endless stream of people who come to visit, even if you can't buy "Watching the Moon", you have to see it with your own eyes.
The happiest person in Black Earth City is Baron Luo Xin of Shuichong Town, since the news of the monster in the reservoir spread, many people went to Shuichong Town to stay for one night, and in the evening and early morning, they ran to the reservoir to wait for the monster to appear.
Luo Xin was reminded by his son Roger, and specially instructed the villagers who had seen the giant monster fish to change their minds and say that they had seen the monster, and arranged boats for tourists to see the monster fish, so that they could believe in the existence of the monster mentioned in "Watching the Moon" even more. Of course, Roger listened to Ding Kui's instructions and conveyed Ding Kui's meaning to his father.
Since then, Shuichong Town has added a legend of monsters, and there are constantly tourists who come to explore the monsters, and these tourists eat and live in Shuichong Town, Luo Xin has an extra income for nothing, which is another beneficiary of "Watching the Moon".
Baron Lin Sheng of Laowu Town also benefited from "Watching the Moon", and many people took the initiative to sell it to him and helped him solve a problem.
But some people are unhappy because of the article written by "Watching the Moon", and Zhu Jiajun, the captain of the Public Security Bureau, is one. His old father knew that his son had become an ancestral treasure, so he was so angry that he kicked him out of the house, and he was not allowed to return home until he redeemed the magic core pendant.
Ding Kui knelt down and begged friends who like this book to take a little time to register an account and click "Add to Bookshelf" to collect this book.) If you give you a collection, I will update it. )
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