[481] Bought Rolls-Royce, Bugatti...

"Jiuye, Mercedes-Benz is willing to send its Maybach brand, together with car manufacturers, skilled workers, designers, and engineers to you as a whole, and I just hope to make friends with you. ”

Karl smiled humbly and warmly.

The Maybach brand was founded in 1921, and its founder was Wilhelm Maybach, who started the history of internal combustion engine vehicles with Gottlieb Daimler and Carl Benz.

From 1921 to 1940, Maybach's ingenious design and unrivalled manufacturing know-how made it a masterpiece representing the highest level of the German automotive industry at the beginning of the last century.

But today the brand is undoubtedly lonely.

Volkswagen bought Bentley, BMW bought Rolls-Royce, and made a lot of money in the luxury car market.

As a result, Mercedes-Benz was red-eyed and decided to re-use and redesign the Maybach to compete with Bentley and Rolls-Royce.

However, it is not surprising that the brand failed, which also announced the failure of Mercedes to re-enter the top luxury car market.

The reason for this,

First, it looks too much like a Mercedes-Benz S-class, a large S-class, revealing the taste of Mercedes-Benz everywhere, which is the biggest reason for Maybach's failure.

Second, there is no deep brand connotation, and Rolls-Royce, Bentley is different, Maybach is a brand that has been discontinued for nearly 60 years, who wants to spend this unjust money to buy this brand that 99.9999% of the world's people do not know, you must know that the car has been invented for a total of 125 years, Maybach is not as appealing as Rolls-Royce, Bentley and other top brands in people's minds.

Thirdly, the pricing is outrageous, already exceeding the price of the Rolls-Royce Phantom and Bentley Elegance.

To sum up, the Maybach brand is cold, sales are not booming, and the operation of this brand requires a lot of money, it can be said that Maybach has been losing money since its birth, and looking at the indifference of the market in the past 10 years, Mercedes-Benz's attempt in the field of high-end cars also ended in failure, so it is reasonable to stop producing Maybach.

It can be seen that not all brands can make top-level high-end cars, even if they are as noble as Mercedes-Benz, they can't create a top brand out of thin air, let alone other brands.

Now, Mercedes-Benz Company has borrowed flowers to give Ye Xuan this brand that is losing money and making money, in fact, he can't suffer much loss, and he can take the opportunity to make friends with Ye Xuan.

But Karl did this, which made the faces of Kruger and Matthias look ugly.

Kruger, in particular, was eager to slap Karl in the face.

Will you Mercedes-Benz love to show off?

Will you Mercedes-Benz honor the ninth master?

As far as you Mercedes-Benz know, send a brand to Jiuye?

Maybach says that it is a top luxury car brand, but in fact, it loses money every year.

And they are under the BMW Group, in addition to the BMW brand, there are also MINI and Rolls-Royce.

BMW definitely can't send it!

MINI is too downgrade to take it out.

The Rolls-Royce brand, although the annual production is only 1,000 units, has a profit of more than 10 figures, and more importantly, if BMW loses the Rolls-Royce brand, it will lose the top luxury car market.

What's more, Rolls-Royce is not only a brand, but also a culture, a symbol, a symbol.

The BMW Group, which has lost its Rolls-Royce, feels like it has dropped a notch.

On the other hand, Matthias, as the CEO of the Volkswagen Group, also has his own considerations, however, there are too many luxury car brands under the Volkswagen Group, including Volkswagen, Audi, MAN, Scania, Seat, Skoda, Volkswagen Commercial Vehicles, Bugatti, Ducati, Bentley, Lamborghini, Porsche.

With so many brands, he had to choose a luxury brand that had no impact on the company's money and was more able to come up with it, and gave it to Ye Xuan.

After thinking about it, he made a decision:

"Jiuye, Volkswagen is also willing to pack its Bugatti brand, handicraft workshops, top skilled workers, designers, and engineers to you, and I just hope to make friends with you. ”

In fact, Matthias has long considered selling some loss-making brands, such as Bugatti and Ducati.

From 2005 to 2013, Bugatti produced less than 400 units, and the cumulative loss directly reached 1.92 billion US dollars, which is equivalent to 4.8 million US dollars for every unit sold, equivalent to 31 million Chinese dollars.

Although the Volkswagen Group has deep pockets, Matthias is not willing to be the main one.

Now, it is just time to borrow flowers to offer Buddha and give the Bugatti brand to Jiuye.

Moreover, Bugatti has won the world's best racing award, Bugatti Veyron Super Sport is recognized by Guinness as the most production car, exceeding 430 kilometers per hour, to get the Guinness recognition must be tested 3 times and then average, 8.0 liters 16 engine, any Bugatti Veyron is more than 1000 horsepower, and each Bugatti Veyron exceeds 400 kilometers per hour.

So this brand definitely takes a shot.

Sure enough, Ye Xuan heard Matthias's words, nodded, and said lightly:

"Bugatti? sounds familiar, it's the car brand that was founded by the boy from Ettory Bugatti, right? That kid still owed me 10,000 pounds. ”

Listening to Ye Xuan's words, Karl, Matthias, and Kruger's eyes widened, the brand Bugatti was founded by Mr. Etori Bugatti in 1909, and Mr. Etori has been dead for more than 70 years.

Ye Xuan called someone "boy"?

Oh, my God!

The boy in front of him, who looked less than twenty, had lived for at least two centuries, as the legend said!

With the statements of Mercedes-Benz Group and Volkswagen Group, BMW CEO Krueger was a little anxious, and finally gritted his teeth and said:

"Jiuye, we have the luxury brand Rolls-Royce under BMW...... If you don't dislike it, from today onwards, this brand is yours. ”

Ye Xuan shook his head: "No merit, if I take your brand for nothing, I will inevitably be contaminated with cause and effect with you, I came this time, not to bully the weak, but to buy it with real money, you can make a price." ”

The three of them were stunned, and they didn't know what price to offer.

In the end, Donald called a professional financial expert, and after calculation, Ye Xuan finally acquired Rolls-Royce at a sky-high price of $30 billion, Bugatti at $12 billion, and Maybach at $2.1 billion.

For a time, everyone was happy.

The next day, Ye Xuan gathered all the senior leaders of the three brands of Rolls-Royce, Bugatti and Maybach.

(End of chapter)