Chapter 125: Fighting a price war
In order to cope with the economic crisis, Longmen had to make corresponding strategic responses. The eldest grandson group has small profits but quick turnover, and Yihe has small profits but quick turnover. In this way, the Yihe Group has reduced the loss of customers to a certain extent, but the business is still not improving.
The next morning, the Yihe Tavern opened as scheduled, and the Changsun Tavern opposite also opened at the same time. An employee of the eldest grandson was in charge of promoting the good quality and cheap food in the store outside, and the people who said it were very tempted and ready to move.
"How can you say that there is such a good thing? The original price of a plate of braised beef costs 500 yuan, but now the promotional special price only costs 199 yuan. There is also a roast chicken that originally cost 800 yuan, but now it only costs 399 yuan. ”
"Isn't it? I heard that in order to give back to the old customers in gratitude, Changsun Group specially carried out preferential activities in these two days. The magnitude of the discount is really exciting. ”
"Brother, is what you said true? It can't be another trick of the merchant to make money. ”
"I heard that the event started yesterday and lasted for three days. And according to the customers who have eaten, the Changsun Tavern is genuine and cheap, and there is no cutting corners. ”
In the face of the price reduction promotion of the Changsun Tavern, the Boxer Tavern is not calm. According to the spiritual instructions of the superiors, Yihe's prices should be compared to three shops, and even if they make loss-making transactions, they must also grab back customer resources.
"Ladies and gentlemen, come and take a look. A pound of braised beef only costs 198 yuan! Yes, you read that right, and you heard it right, it only costs 198 yuan. Roast chicken only costs 399 yuan, it is better to take action, what are you waiting for! Come upstairs to taste, ensure a warm attitude, home-like service. ”
The price reduction of the Boxer Tavern was even greater, even reaching the point of selling at the original price. As the saying goes, a bowl of rice feeds a benefactor, and a bucket of rice feeds an enemy. The victims of the disaster, who had been helped by the righteous peace, were looking left and right, considering which home was the most suitable place to go. The Boxer Tavern raised a pack of white-eyed wolves, and there was nothing more regrettable than the crowd choosing to be silent when they needed money the most.
In the eldest grandson's mansion, the eldest grandson said to the eldest grandson Wuji: "Child, dad can vent his evil anger for you this time." The eldest grandson Wuji was puzzled: "But Yihe Commerce is also reducing prices and promotions, and if this continues, we and Yihe will both lose." The eldest grandson smiled helplessly: "I know you like Master Li, Guo Yitian wants to raise nine thousand taels of silver to redeem her in two days." What we can't get, Guo Yitian can't even think of!"
Eldest Sun Wuji finally smiled with relief: "Besides, our eldest grandson family is much stronger than Longmen, just because he Guo Yitian also wants to fight us...... Hahahaha...... Guo Yitian, I want you to live rather than die. ”
The eldest grandson comforted: "Hey, this thing for women is like a jar of old wine, and the longer it lasts, the more flavorful it becomes." But Wuji, I hope you find a good girl to marry, and your father will hold your grandson. "The eldest grandson Wuji is dissolute by nature, he doesn't like to be constrained by marriage, and he doesn't like others to mess up the mandarin duck spectrum for him. His life motto is to love because of love, there is no favorite, only more love.
Hearing the expectations of the eldest grandson, the eldest grandson Wuji looked irritated and said, "Okay, I know." I can marry Zhizi as a concubine, but if I want to be the wife of the eldest young master of my eldest grandson family, I must be so long-looking that the country and the city will sink into the country. ”
The eldest grandson was a little angry and said: "What do you know, Zhizi grew up with you, and he knows your mind best." And with her meticulous care for you, I think she's the best candidate for Mrs. Masamuro. Although other girls are as beautiful as flowers, most of them are just vases, which do not help much to inherit the career of the eldest grandson group. Zhizi has read poetry and books since he was a child, and he is familiar with right and wrong. You have to grow up, and beauty will not last long. ”
The eldest grandson Wuji said willfully: "But I just like Master Li, especially her charm of holding the pipa and half-covering her face, which makes people fascinated." If I can't marry her, I won't inherit the business of the eldest grandson. Dad, I'm serious. The eldest grandson patted the table, stood up, and said with a straight face: "Do you know who Master Li is? That's all I can say, now I'm going to do something, and you can think about it yourself. ”
The eldest grandson walked out of the hall, met Steward He in the corridor, and instructed: "The business of the eldest grandson group is all over Suzhou, if Yihe fights a price war with us." We can lose money and earn money, as long as we snatch away Yihe's customers. ”
The butler responded: "But sir, it is taboo for businessmen to buy and sell at a loss. Is this really good?" The eldest grandson said resolutely: "It's okay! Our eldest grandson family has abundant funds, and we can afford to lose 1,000 taels of silver every day. The butler knew that a thousand taels of silver was not a small amount, and he was puzzled: "Master, what are we doing this for?" The eldest grandson did not have any superfluous expression, and did not want to answer this question: "You don't care so much, just act according to my plan." ”
So the housekeeper of the eldest grandson family instructed his subordinates to convey the spiritual instructions of the eldest grandson, and the business of the eldest grandson family was generally lower than the market price, resulting in chaos in the market. In the market competition where there is no smoke of gunpowder, the eldest grandson family has taken the lead and has sprung up.
As for the Eldest Sun Tavern, all of them have been changed to free food and drink. This gave the Boxer Tavern a slap in the face, and the loss-making operation was obviously aimed at Longmen. I wonder if the diners at the Changsun Tavern will remember the difficult years last year, although there was no wine and the dishes were not sumptuous, but everyone was very satisfied.
Now that time has passed, it is impossible for Yihe Restaurant to make money. Only when the eldest grandson family normalizes the operation of prices and returns to fair competition can the Yihe restaurant continue to survive.
There is not much time left, and in Yihong Courtyard, Master Li forgot to sleep and eat because of this matter.
In Longmen, Guo Yitian was very angry when he heard that the Changsun Group had disturbed the normal economic environment. According to the report of the disciples of Longmen, Li County ordered not to accept the case. In this way, in Suzhou City, the Changsun Group can only be used as a prestige, but it can't help them.
Guo Yitian saw that there was no play in raising money in Suzhou, so he had to look at the whole country. Guo Yitian found Yihe's business account book and found that several cities such as Tokyo, Hangzhou, Hanyang, and Chang'an ranked among the top in terms of profits.
In order to raise 9,000 taels of silver, Guo Yitian had to fly between the major cities on the green dragon, and asked the responsible persons of Yihe in various places to pay the necessary fees.
In less than a day, Guo Yitian was tired and sweaty, and finally raised nine thousand taels of silver tickets. On the way back, the road was filled with smoke and smoke, like a fairyland. It may be that the air in the sky is thin, and Guo Yitian is actually a little dizzy.
Back in Suzhou, Guo Yitian's first thought was to redeem Master Li. When he came to Yihong Courtyard, Guo Yitian handed over 9,000 taels of silver tickets to the old bustard. The old bustard was very happy, but he was still inseparable from Master Li. After handing over Master Li's deed of sale, she finally turned back into an ordinary person.
Guo Yitian took Master Li's hand and said, "Now that you are free, you can choose to follow me, or change careers to do something else." It's just that I don't want you to be self-loving like this anymore, obedient, Brother Guo will always be your strong backing. ”
Master Li frowned with a smile and said shyly: "Well, I choose to go with Brother Guo." ”