047 Six Million (1st Update)
Not only did Xu Mu and Zhou Miaomiao have plans to open a branch, but even the guests of the Four Seasons Hot Pot Restaurant have already suggested more than one or two to do so.
More and more people know about the Four Seasons hot pot restaurant, and the reputation is getting better and better, and it is not easy to eat hot pot once.
For example, the Four Seasons hot pot restaurant does not open until eleven o'clock at noon every day, but at half past ten every day, there are many customers waiting in line outside the hot pot restaurant.
In less than five minutes after the official opening, all the tables were full, and there was a queue.
If you come after half past eleven, then I'm sorry, maybe you won't be able to eat at noon today. Even if I wait until two o'clock in the afternoon, I won't be able to call your number!
Therefore, there are often guests who don't understand the situation and drive over from other districts of Rongcheng to eat, but when they come, they find that they can't line up at all, so they can only return disappointed.
Faced with this situation, the only way is to expand the store or open a branch to alleviate it a little.
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When the business of the Four Seasons hot pot restaurant was becoming more and more popular, and the opening of a branch was already on the agenda, after a week of struggling with the death of the Shuxiangyuan hot pot restaurant, Boss Pan finally closed the hot pot restaurant unwillingly.
No way.
If Shu Xiangyuan opens in other places, it can still continue to survive, and the business will not be too bad.
After all, there is only one hot pot restaurant like Four Seasons hot pot restaurants in this world, and most of them are ordinary hot pot restaurants. You can't just eat the four seasons hot pot, right?
As long as the location is suitable, even if there are many ordinary hot pot restaurants, business is still very good.
But if it's next to the Four Seasons hot pot restaurant, it's not good.
The contrast between the two is too big, even if the four-season hot pot business is full and people can't line up, they will rarely turn around and eat Shu Xiangyuan.
Closing the door is a last resort.
Boss Pan never thought at first that he would spend money to ask the water army to smear the Four Seasons hot pot restaurant, but instead he would steal chicken and rice, which became a stepping stone at the foot of the Four Seasons hot pot restaurant!
After posting the advertisement for the sublease of the storefront, Boss Pan looked at the long queue at the Four Seasons hot pot restaurant and snorted coldly: "I won't just give up!"
Asking the water army to discredit the Four Seasons hot pot restaurant is no longer working.
But there's another way he's ready to try.
is also what he said in the hot pot restaurant, about the false propaganda of the Four Seasons hot pot restaurant.
In addition to the high price and good taste, there is also a very distinctive feature, that is, about the efficacy of his hot pot, it is said that each pot bottom has different effects, if it is taken for a long time, it will have the effects of clearing the lungs, strengthening the spleen, nourishing, nourishing the skin, and aphrodisiac.
This is a typical piece of false propaganda.
The national law on unfair competition clearly stipulates: "Where a business operator uses advertising or other methods to make misleading false publicity about goods, the supervision and inspection department shall order it to stop the above-mentioned illegal acts and eliminate the impact, and may impose a fine of not less than 10,000 yuan but not more than 200,000 yuan depending on the circumstances." ”
In fact, many porridge shops and specialty restaurants, in order to attract customers, will use such advertising slogans, and generally no one will care.
It's just bragging, anyway.
These days, you don't have to pay taxes to brag about it, and no customer will really believe it.
But once it is reported, the hotel will really have a lot of trouble.
It is not uncommon to be fined by the relevant departments for false propaganda.
It's just that this kind of problem is not about food safety or anything like that, and generally speaking, the relevant departments will not pay too much attention to it, and even if they receive a report, they will not deal with it immediately, or even ignore it directly!
Boss Pan is not a person with a very good background, he is relatively wealthy, and he just has some spare money in his hands, and he can't use any government connections. The only way to do this is to complain all the time, a few more times.
As long as he doesn't give up, the number of complaints will increase, and the relevant departments will have to deal with them.
Fight a long battle, be a little patient, and just spend a little more time.
Of course, even if the relevant departments deal with it in the end, as long as the Four Seasons hot pot restaurant accepts the fine and removes the false publicity, there will be no major incident, and the hot pot restaurant can still operate normally.
This doesn't bring much trouble to the Four Seasons hot pot restaurant. Even as long as the taste of the Four Seasons hot pot restaurant remains the same, his voice will not be affected much.
But it can bring a little trouble, and this can make Boss Pan breathe a bad breath.
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And just like that, June passed quietly.
Shu Xiangyuan closed the door, the store was transferred, and now it has become a clothing store. Boss Pan secretly went to the relevant departments to report the false propaganda of the Four Seasons hot pot restaurant, but there is no news for the time being.
After all, the relevant departments of our country, as long as they are not important matters, are generally slow to deal with.
Therefore, the business of the Four Seasons hot pot restaurant is still booming, and the supply exceeds demand.
It's the end of the month.
In a rented house.
Zhou Miaomiao looked at the financial statements of the hot pot restaurant in her hand since it reopened for a month, her beautiful big eyes were a little shining, and after looking at it repeatedly for a long time, she couldn't help but ask Xu Mu excitedly: "Do you guess how much our turnover is this month?"
Xu Mu smiled and said, "It should be around six million." ”
Zhou Miaomiao's face was full of surprise, and she glared and asked, "How do you know? Could it be that you are checking your accounts every day?"
Xu Mu shook his head and said angrily: "What else do you need to check here?" You can guess if you roughly do the math. The area of our hot pot restaurant is not large, and the kitchen is only 200 square meters in total, and the maximum guest capacity is 116, but in fact, it is impossible to be full. Because many four-seaters sit two people, and the eight-person table usually only seats five or six people. So under normal circumstances, when our hot pot restaurant is full, the capacity of real guests is about 80 people. ”
"80 people, the average consumption of 500 yuan, is 40,000 yuan. The hot pot is eaten for a long time, and the average consumption time of a batch of guests is about an hour and a half hour, and our business hours are eight hours a day, which is about 5 batches of guests a day. ”
"Forty thousand times five, so the turnover in a day is almost 200,000 yuan. A month, isn't it six million. ”
Zhou Miaomiao was convinced after hearing this, nodded and said: "You are right, our turnover this month is 6.237 million yuan! The cost of ingredients, rent, and labor costs is also more than 4.7 million yuan!"
Immediately, she was a little excited, looking at the report repeatedly like a small wealth fan, and only sighed after half a ring:
"More than 4.7 million! Our Four Seasons hot pot restaurant used to make less than 40,000 yuan per month at the best time, and it was good to earn more than 300,000 yuan in a year. Now in a month, I can earn the money that I could only earn in ten years!"