027 Hot pot restaurant opened
Half past ten in the morning.
The renovated hot pot restaurant has been prepared, and the old plaque has long been replaced, and the new 'Four Seasons Medicinal Diet Hot Pot' has been hung.
A red carpet was also laid at the door, stretching to the edge of the street, and on both sides of the red carpet were various flower baskets more than a meter high, and the lanterns and ribbons were also not falling.
The most important thing is that Zhou Miaomiao also knows marketing methods very well, and from an art college in the university town, she found eight young and beautiful female college students with good figures to work part-time as etiquette ladies.
Eight beauties are uniformly dressed in red slit cheongsam, stepping on high heels, revealing white and sexy long legs, and standing at the door in two groups to welcome guests.
I have to say that this trick may not have any effect bonus for female customers, but for male compatriots, the attraction is still quite large. At least many people will look at the face of the beautiful woman and will also enter the store to take a look.
As for the clerk of the hot pot restaurant, he had already distributed leaflets for two days at several nearby universities, residential communities, and intersections with a lot of people. At the same time, people have also been specially sent to post on the post bars and forums of several universities on the Internet, so many people in the vicinity know that there is an ingenious medicinal hot pot restaurant in the commercial street that is going to open today.
As long as you come to eat with a flyer, you can get a 6% discount directly!
The marketing plus the gimmick, coupled with the real deals, really attracted a lot of customers.
When eleven o'clock at noon came, Xu Mu and Zhou Miaomiao lit a salute together, and the hot pot restaurant was reopened.
"When we first opened for business, we didn't have such a big battle, right? Xu Mu looked at the surrounding flowers and said with a smile.
Zhou Miaomiao said: "The first time I opened, I am not as confident as I am now in being able to run a hot pot restaurant, whether it can be opened for a long time is two words, naturally I dare not waste too much money on these side matters." This time is different, no matter how big the initial investment is, there is no need to worry about not being able to recover the cost! Moreover, in the future, our hot pot restaurant will take the high-end route, and what should be spent will have to be spent, in addition to the taste, the style must also go up, not too shabby. ”
After the salute, Xu Mu and Zhou Miaomiao flashed to the side, and under the greeting of the welcome lady, guests began to enter the store continuously.
"Welcome, welcome. ”
The Four Seasons Hot Pot Restaurant has been open for nearly a year, and it is still quite famous in the surrounding area, and has accumulated a lot of popularity. Of course, with the opening of the Shuxiangyuan hot pot restaurant, the popularity passed quickly.
But now I heard that the Four Seasons hot pot restaurant has reopened, and it has been replaced with a medicinal hot pot, which is quite novel, and the customers who have passed before are willing to come and see what happened.
Anyway, just try it, eat it once to see the situation, if it's not delicious, it's a big deal if you don't come next time, just continue to eat Shu Xiangyuan in the future. Today's checkout is six percent off, which is definitely very cheap and does not lose much.
In addition to the guests who entered the store, there were many onlookers, the most important of which was from the competitor Shu Xiangyuan.
Like Xu Mu coming to the scene in person today, the boss of Shu Xiangyuan also came here when he heard about the reopening of the Four Seasons Hot Pot Restaurant, wanting to see what tricks the Four Seasons Hot Pot Restaurant wanted to do.
After all, one mountain can't accommodate two tigers, if the Four Seasons hot pot restaurant can really come back to life, it will definitely be a big blow to their Shu Xiangyuan.
Just like today, if it is usually at eleven o'clock at noon, there should be many customers eating in the Shu Xiangyuan store. However, today's reopening of the Four Seasons hot pot restaurant has attracted many people to wait and see, and the number of customers in their store has dropped by more than half!
"However, it's just a day today, and as soon as the gimmick passes, they will still be beaten back to their original shape, and they have no capital to fight with our Shu Xiangyuan. The manager of the lobby of Shu Xiangyuan said to the boss.
This is also the opinion of most Shuxiangyuan employees.
The Four Seasons hot pot restaurant is just a gimmick to reopen, but it is just a dying struggle, and as soon as the novelty passes, it will be the same as before, squeezed by their Shu Xiangyuan and have no living space.
Opening a hot pot restaurant to do business, redecorating, discounting, beautiful lady etiquette or something, all are crooked. The taste of hot pot is king!
A small brand such as Four Seasons Hot Pot Restaurant, which is a personal entrepreneurship, is not qualified to compete with the chain brand Shuxiangyuan at all.
"Maybe, what if the boss has recently researched something that tastes very good? Don't you see that the name of the hot pot restaurant has changed, and now it's called medicinal hot pot!" said the boss of Shu Xiangyuan with a smile.
Although these words sound like they are saying good things for the Four Seasons Hot Pot, the ridicule in the words can't be hidden. Obviously, in his heart, he didn't take the Four Seasons Hot Pot Restaurant too seriously, and he was more likely to be watching a joke.
Just when everyone in Shu Xiangyuan was watching from the sidelines, they suddenly found that there seemed to be a little riot in the Four Seasons hot pot restaurant, and many guests who had just entered came out quickly, and they didn't order food to eat at all!
Most of these guests did not look very good when they came out, with anger on their faces and swearing on their lips.
"It's a black shop! What a plane!"
"With the addition of the word medicinal food, the hot pot base has multiplied I don't know how many times. Any kind of cheapest hot pot base will cost four or five hundred! The expensive one will cost thousands, so why don't you grab money!"
"This kind of price, even if you only order the cheapest, you will get more than 500 per capita after eating a meal, right? Even if you get a 6% discount, you will get at least 300 per capita!"
"I don't look at what kind of broken store you are, and you really dare to set such a high price!"
"Let's go, let's go, if I enter this store again in the future, I'll be my grandson!"
After a group of people walked out of the Four Seasons hot pot restaurant very unpleasantly, they turned around and walked into the opposite Shuxiangyuan. Although Shuxiangyuan is a chain store, the taste and dishes are very good, but the maximum per capita is more than 100, not more than 200.
This is still a case of ordering a lot of beef and mutton, if you eat less meat and more ingredients, it is no problem to have less than 100 per capita.
After all, the consumption level in Rongcheng is not very high, and the hot pot is not a very expensive food, which is relatively popular.
Only hot pot restaurants where some of the ingredients are imported steaks and seafood will be more expensive.
But even if it is a hot pot restaurant with imported ingredients, the per capita is four or five hundred, which is slightly cheaper than the Four Seasons medicinal hot pot restaurant!
As long as ordinary guests enter the restaurant, even if the price is a little expensive after seeing the menu, they will not leave for the sake of face, and at most they will order a little less food. It's just that the price of the Four Seasons hot pot restaurant is so outrageous that it makes people angry, so many customers will sit down and then stand up and leave.
This scene made everyone in Shu Xiangyuan a little dumbfounded, and then they all laughed gloatingly.
Unexpectedly, the competitors were even weaker than they thought.
It's really too young, too simple!