The celebration banquet was not over until the end of the day, and nine stores successively released new products at the celebration banquet, which also made the guests who participated in the meeting today full of harvest, large bags and small bags, even eating and taking, extremely enjoyable.

After the nineteenth prince and Wang Jien's father-in-law visited one after another, the guests of the celebration banquet could no longer sit still, and some people began to use the order of toasting to toast to Tianhuo on the fourth floor, and tactfully expressed their intention to join.

Tianhuo did not refuse, and thanked them one by one, but did not mention anything about joining, and there was a trace of arrogance in the affinity, which greatly reduced people's guard.

Most of the guests on the fourth floor are the co-sponsors of the Yuhua Lane Management Committee, and they are also the strongest or oldest shops in Yuhua Lane, and the owners of these shops are well-known figures.

Tianhuo didn't mention the matter of joining, they couldn't be idle, and when the guests finished toasting, someone immediately dragged the guests to other boxes and began to preach the preferential policies of the management committee.

When someone was moved, a servant immediately handed over a document for them to sign and confirm.

The content of the document is very concise, and the rights and obligations of both parties are clearly marked, so that people can understand the content of the contract at a glance.

Each shop is divided into three tiers according to its size, and a nominal fee of 10 taels, 15 taels and 22 taels per month will be charged to pay for the daily security, maintenance, cleaning and office expenses of the management committee of Yuhua Lane.

The members of the management committee can participate in all the collective activities of the management committee, which is far more rewarding than paying for the franchised stores, and many people are happy to sign the contract.

For the stores that still need to be considered, the management committee did not coerce and suppress, and Wen Yan persuaded to extend the signing time to January 15.

The whole dinner was relaxed and colorful, and the guests were truly entertained.

At the end of the celebration banquet, nearly sixty percent of the shops signed to join the management committee, Tianhuo was very satisfied with the result, but the other initiators were not very satisfied, thinking that some stores did not know what to do.

Tianhuo comforted: "Everyone, don't be impatient, there have always been peers in the business world who are enemies, everyone has long been accustomed to doing their own thing, and there have been guild-style management before, but most of the guilds represent the interests of a small number of people, and many people have suffered losses, and now it is not so easy for them to believe easily." ”

The owner of Phoenix Terrace said: "Brother Tianhuo, although I support you, to be honest, I don't understand your efforts to integrate the stores in Yuhua Lane, and it is too difficult to integrate so many stores in different industries.

And the contract you draw up is not profitable because the membership fee is small and the binding force is not strong. ”

Tianhuo smiled and said: "Brothers and sisters, have you ever thought that there is such a market, as long as you get there, a person's life's clothing, food, housing, transportation, birth, old age, sickness and death can be solved?"

Everyone shook their heads, and Sanniang said: "This idea is very beautiful, but no one can have so much financial resources and energy to do this, so you can only think about it." ”

"Yes, we pay attention to professionalism in business, and we are immersed in a business for a lifetime, and it is enough to spend this life if we can do it well.

Tianhuo got up and arched his hand at the initiator in the house and said, "Brothers and sisters, what I want to do is a thing that will be rich for thousands of generations and generations, so that the saying that a merchant can be rich for no more than three generations is ancient.

I understand the meaning of professionalism, and I also know that business cannot be done by all of us, so I hope that everyone can do their best in their respective industries and become the real leaders in the industry, not one city and one pool, but the entire Song Kingdom, and even the entire Dongshengzhou!

We work together to create a full life cycle service business district, so that guests can buy anything he can think of in Yuhua Lane, and establish a more inseparable relationship with guests, so that they will only choose Yuhua Lane for the rest of their lives, so that their children and grandchildren will also choose Yuhua Lane!"

Everyone's eyes lit up when they heard this, if the guest and his children and grandchildren chose Yuhua Lane, wouldn't their business be passed on from generation to generation!

"It takes a lot of money! How does the management committee work without input? No one wants to pay all the time, right?"

"That's a good question, no one can always pay without giving back, and the same is true for us, the operation of the management committee has three sources of funding in the short, medium and long.

In the short term, we are attracted by excellent sales activities, charging a small amount of planning and participation fees from merchants, plus membership fees should be able to maintain the daily expenses of the management committee.

In the middle line, we will launch a general discount card in Yuhua Lane, with this card in Yuhua Lane stores can enjoy the corresponding discounts, this discount each store to determine, the management committee to charge customers a small annual fee, as long as the number of card customers is enough, it will be a lot of input.

In the long run, if the model of Yuhua Lane can be successful, we will gradually transplant the model of Yuhua Lane to other cities, first layout of provincial capitals and megacities, and then penetrate into the state capitals.

Our ultimate goal is to have a Yuhua Lane in every state and county in the Song Kingdom, and each Yuhua Lane is the commercial center of that city.

With Yuhua Lane blooming all over the Song Kingdom, everyone here is not the owner of a shop, but the general owner of the legendary national interlocking firm, what an honor it will be?"

The shopkeeper of the Lion King's Mansion said with a twinkle in his eyes: "Then how does the management committee collect money from the long term?"

Tianhuo stroked his palm and said: "In two steps, first adjust the industrial layout of Jinling Yuhua Lane, some industries have too many shops, and the competition is too fierce, so we should encourage some stores to change careers and do stores that Yuhua Lane did not have before, so that there is less competition, and it also makes up for the shortcomings of Yuhua Lane, so that the industry here is more complete."

Secondly, when replicating Yuhua Lane in other cities, we must follow the principle of reasonable layout and quality first, and all expanded shops need to pay a quality deposit to ensure that the quality of goods and service quality is not lower than that of Jinling Yuhua Lane.

If some stores lack expansion funds, the management committee can help him rent out the store brand, find local franchisees, and collect franchise fees and deposits, of course, this franchise fee regulation committee needs a commission.

After the deposit accumulates, a large bank account can be set up to provide low-interest loans for internal shops and lend to external customers normally. ”

Everyone was silent, Tianhuo's remarks were too advanced, and they had a great impact on the bosses present.

These old people who have worked hard in the shopping mall for many years can naturally hear the huge potential of the Yuhua Lane model from Tianhuo's words, but the goal of this business district model is too ambitious, and the operation is more difficult, and no one dares to guarantee whether it can succeed.

After a long silence for a cup of tea, Tianhuo estimated that everyone had almost digested his words before he said: "What I said today may be a little difficult to understand, you don't have to rush to agree, I will give you some time to consider, and we will have a second meeting on the 10th of January."

Before that, I hope you will continue to invite more shops to join the management committee. ”

Sanniang said: "Little brother Tianhuo, although my sister doesn't understand it very well, I believe in you unconditionally, and I will definitely have a bright future with you." ”

Tianhuo said with a smile: "Sister Sanniang, don't be too optimistic, there are some big people behind the shops in Yuhua Lane, many shopkeepers can't make their own ideas, and they still need to ask the people above, there are also such people here, right?"

Tianhuo looked around the audience, and some people unconsciously lowered their heads to avoid his gaze.

Tianhuo smiled: "Don't be nervous, I don't plan to explore the purpose of joining the management committee today, and I won't do such a thing in the future."

The Yuhua Lane Management Committee is a business group and does not involve anything else.

No matter what the purpose of all of you here, as long as you don't sell the interests of Yuhua Lane to outsiders, you are good brothers, all for money, and our relationship should be simpler.

There are a total of 40 stores here, plus Xuanji Branch and Vientiane Building, and I hope that our 40 can cooperate sincerely to create a miracle of Song Kingdom's commerce.

After the formal establishment of the management committee, please also act impartially, do not engage in favoritism, and hope that in the future, you can become a big man in the business circles of the Song Kingdom who can scold Fang Xuan!

Tianhuo raised the wine glass, and the co-sponsors of the planning committee present raised their glasses together and drank the wine in the cup in a ceremonial atmosphere.

Wanfeng stood at the back of the line, and also silently drank a glass of wine, just now his father decided to hand over the Vientiane Building to Wanfeng to take care of himself, and Wanda will devote more energy to real estate and land trading.

At the end of the banquet, 40 promoters lined up at the entrance of Vientiane Building to see off the guests, once again demonstrating the strength and determination of the management committee, and moving more stores that have not yet joined the management committee.

......

The celebration banquet in Yuhua Lane was originally an ordinary commercial celebration event, but because it involved a lot of real power figures behind it, the process, topics and characters of the conference were full of topics, and it spread all over the upper class society in the capital that night.

Everyone stands at different angles, looks at problems from different angles and emphases, and listeners have different mentalities, so this celebration banquet has formed different cognitions in the heads of many big people.

Some thought it was nothing more than a farce of self-amusement by some copper-smelling businessmen, laughing it off.

Some people think that the Tianhuo and Yuhua Lane Management Committee is arrogant, not only wants to dominate the Jinling business community, but also wants to dominate the business community of the Song Kingdom, and they simply have no self-knowledge.

Some people studied the process of the conference that night, and thought that it would lead a new trend in the Beijing church.

Some people broke out in a cold sweat and were shocked by the ambition and vision of the management committee.

Some people were wary of the appearance of the Nineteenth Prince that night, worried that he would control Yuhua Lane behind his back.

There are also people who are very interested in the origin of Tianhuo, and strive to explore the relationship between him and the royal family.

In the eyes of a thousand people, there are a thousand Yuhua Lane Management Committees, and a thousand heavenly fires.

Some people with poor patience and stupid heads will always act as pioneers at the instigation of others.

The next day, at the Song Dynasty meeting, after talking about various national events, the eunuch on duty asked three times according to the usual practice, "There is a book to play, and there is no book to retreat from the court", and then the court meeting of the day was over.

Today's state affairs are very large, and the early dynasty has reached the end of the day, and most of the officials are already hungry and looking forward to the end of the early dynasty.

At this moment, I suddenly heard someone say: "Start the emperor, and the minister Yan Weidong has a book to play." ”

Emperor Song secretly scolded in his heart, but said with a smile on his face: "Yan Aiqing has no roots, play it quickly." ”

Yan Weidong, the right attendant of the household department, took out a handbook from his sleeve and raised it and said in a loud voice: "Minister Yan Weidong is responsible for supervising market trends, and recently discovered that there are illegal traders in the capital who have gathered to form associations without permission, with bad intentions!"