The New Year of the Great Song Kingdom is also the New Year of the Tang Kingdom and the Ming Kingdom.

After last year's war in northern Xinjiang and western Xinjiang, the border between Tang and Ming was much quieter, and this year the sky was beautiful, and Tang and Ming did not encounter major natural disasters, and their national strength recovered a lot.

The three countries have established closer relations with each other, and the three sides have made great progress in exchanges and cooperation in various aspects.

Jinling City still ranks first among the capitals of the Three Kingdoms with its population advantage and economic strength, and the economic miracle created here has attracted the Tang and Ming dynasties to compete to learn, among which Yuhua Lane is the most visited and learned.

After the third day of the first month, Yuhua Lane has resumed its former prosperity, and the shops that are closed to the fifteenth day of the first month on weekdays have opened, and I heard the management committee say that this is called the holiday economy, a rare business opportunity, and sure enough, the stores that opened have good revenue.

On the fourth day of the Lunar New Year, a notice of the sale of Yuhua cards was suddenly posted in advertising spaces in the city.

What is a "Yuhua Card"?

It is a large preferential card issued by the Yuhua Lane Management Committee, and if you pay a certain annual fee, you can enjoy discounts ranging from 80% to 95% off all Yuhua Lane stores, which are valid all year round, and can also be combined with discounts from other promotional activities.

The annual fee is initially set at one tael per year, and it only costs half price before the fifteenth day of the first month, and it can enjoy a one-year discount for one time.

Someone has calculated that as long as you spend ten taels of silver in Yuhua Lane a year, you will make a steady profit, but who can consume in Yuhua Lane is not the master who consumes dozens of taels of silver at a time, and the more you spend, the more you save.

Immediately, a lot of money and boring owners rushed to Yuhua Lane to apply for a Yuhua card, after simply registering their names, addresses and other information, they paid five coins of silver and immediately got a beautifully made pendant.

Yuhua card is said to be a card, more like a jewelry, auspicious cloud-like with relief ornamentation, half a palm size, about an inch thick, like gold and copper, the whole body is polished smooth and round, the touch feels excellent, and the number is engraved with a very small number below the Yuhua card.

There are tassels under it, there is silk tape, you can directly pin it on the belt, the gold glitter is very good-looking, the production cost of this card alone is far more than half a tael of silver, which makes everyone sigh at the strength of the Yuhua Lane Management Committee.

After people get the Yuhua card, they will hang it on their belts for the first time to swagger through the market, meet with familiar people, whether the other party asks or not, he will take the initiative to inform the other party that the other thing in his waist is the legendary Yuhua card.

In only half a day, there were idlers with Yuhua cards in the streets and alleys of Jinling City, which attracted a large number of people to apply for Yuhua cards for a while.

Soon a large number of card handling personnel piled up at the door of the Xuanji Branch, and the Xuanji Branch urgently announced that all stores in Yuhua Lane could issue Yuhua cards, which eased the pressure of issuing cards.

In the evening, the eight giants of the Yuhua Lane Management Committee gathered in the Xuanji Branch, Tianhuo did not arrange this meeting, and the eight of them could not take the initiative to discuss with Tianhuo according to the restlessness in their hearts.

Tianhuo had just finished the matter at hand and was eating in the cafeteria of the branch when the giants of Yuhua Lane broke in.

"Eh, why are you here, sit down and wait, I haven't finished eating yet. Didn't the meeting only start on the tenth day of the first month?" Tianhuo got up and invited the eight giants to sit down, and then continued to sit down to eat.

The shopkeeper of the Lion King's Mansion said fiercely: "Young Master Tian is really kind, I'm about to die, you can still eat." ”

Tianhuo seemed to be choked, and hurried to reach the soup bowl.

Dong Pan Feng, who was in the Phoenix Terrace store on the side, hurriedly got up and filled him a bowl of soup and handed it over, "Young Master Tian, don't you ask how many Yuhua cards we have issued today?"

Tianhuo drank two sips of soup, patted his chest and said, "How much?"

"One hundred and ninety-three thousand seven hundred and sixteen sheets!" replied Xing Daolin, the owner of Xinyi Zhai, the largest jeweler in Yuhua Lane, with some distress.

Tianhuo frowned and said, "I have sent out more than nine thousand tickets here, and the total number is less than two hundred and twenty-thousand, so this progress is a bit slow." ”

"Oh, Young Master Tian, isn't this too slow? If we send more cards, our brothers will have to pay for death!" Mi Youcai, the largest silk merchant in Yuhua Lane, felt that he was about to faint.

The others were still about to speak, but Tianhuo hurriedly stopped them and said: "Okay, okay, don't line up one by one to speak, you choose a representative, and express the meaning you want to express in the most concise way, I still have a lot of things to do today, and I don't have time to chat with you." ”

Everyone looked at Lei Meng together, and Lei Meng coughed and said, "Young Master Tian, the big guy is worried that this discount card will be issued too much, in case someone else picks up the goods from us and transports them to another place to sell, we will lose money." ”

There are nearly 60 million people under the rule of the entire Jinling Mansion, and now only 210,000 people have applied for cards, which is equivalent to only 35 out of 10,000 people, and the influence of these people is almost equal to none. ”

"But such a long-term discount, everyone's income will be affected, and no one wants to do this for a long time!" Lei Meng said helplessly.

Tianhuo looked around at the people present and asked, "Do you estimate this speed, how many Yuhua cards can we send?"

Xing Daolin hurriedly said: "It is conservatively estimated that there are more than two million pieces, and now many foreign merchants are also rushing to buy Yuhua cards, obviously wanting to reduce the price when they buy them!"

"Two million sheets can cover about 10 million people, accounting for one-sixth of Jinling's population, and basically covering most of the people with spending power, I can still accept such a number. Tianhuo said with some joy.

Mi Youcai said sadly: "My little ancestor! You can't issue cards like this! Otherwise, the more you do, the more you lose, why don't you understand?"

Tianhuo smiled: "Although I am young, when it comes to business, I am afraid that everyone here is not as good as me." ”

Tianhuo said and picked up a plate of peanuts, put down two peanuts in front of everyone one by one and said: "Now there are only 100,000 loyal customers in Yuhua Lane, and the money we earn from them now is these two peanuts, and the profit of a single product is between five and three percent." ”

Tianhuo turned back to his position: "With the Yuhua card, it is nothing more than a reduction in profits, and the profits of many stores have dropped by only two or three percent, everyone is an expert in this area, and the discount is also set by themselves, so I don't need to say more." ”

Everyone nodded, don't listen to what they shouted just now, in fact, it's just a matter of earning more and earning less, and no one will lose money because of discounts.

Tianhuo continued: "If we can have two million loyal customers, even if each person can only earn one peanut, we will earn far more than two peanuts, but ten, twenty, or even more. ”

Tianhuo picked up the plate of peanuts and spilled it out, and the peanuts in the dish flew out, bouncing on the table in front of the eight giants, which was very beautiful.

The eight giants subconsciously used their hands to stop the flying peanuts, although they knew that the peanuts were not valuable, but they still tried their best not to let the peanuts fall to the ground.

Tianhuo ignored them and continued: "You think I'm making small profits but quick turnover? Then you're wrong! I want pricing power! Do you understand pricing power?

To put it simply, what will be sold on the ground in Jinling Mansion in the future, and how much unit price will be sold will be decided by our Yuhua Lane Management Committee!"

"Pricing power" is an unfamiliar term to the Eight Giants, but the meaning of this word can be understood literally, the content and power contained in it are too powerful, the Eight Giants are the most shrewd businessmen in Jinling Mansion, and its importance is immediately tasted from these three words.

"Our goods are sufficient in quantity and the best in quality, our prices are the most favorable, our publicity channels are the most efficient, our supply is the fastest, our service attitude is the best, what reason do customers have not to choose us?"

The eight giants fell into contemplation, it is not that there have been oligarchic businessmen in the mall, but he controls one or two industries at most, if Yuhua Lane can cover the whole industry, then its position in the business world will definitely not be shaken.

"Didn't Boss Xing say just now, there are still a lot of merchants who have also applied for Yuhua cards, a good thing! Through them, we can also influence the price system of other cities, they are our free propagandists, and in the future, we will go to their cities to copy Yuhua Lane, which can save a lot of effort." ”

The eight giants were silent, the amount of information given by Tianhuo this time was too large, and they couldn't digest it for a while.

"It's not easy to make money? Just go upstream and get downstream! Explain my peanut theory to upstream raw material suppliers and let them lower the price of raw materials; if downstream suppliers want to pick up goods at the best price, they must put an advance payment on you every year, and you can use it for loans, turnover, and whatever you want! Why can't you make money?

If you still feel that making money is slow, then spend more energy and cultivate more capable shopkeepers, and build Yuhua Lane city by city, how many times the volume of Jinling City, so many people and so much money, children and grandchildren can't make money, I really don't know what you're worried about?"

The eight giants were stunned, these tricks were too ruthless, and I don't know how this sixteen-year-old boy came up with them.

Tianhuo seemed to be unsatisfied: "With the pricing power, it is not just as simple as making money, the imperial court and the government must stabilize prices in the good year, do you have the ability to rely only on the official silver inventory? Who else can you find when the time comes?

Paving roads and bridges, building schools, giving porridge and giving clothes in disaster years, taking care of orphans, which one is not a good thing for thousands of families to be born Buddhas and famous, and then there is the auxiliary publicity of our advertising space, are you afraid that you and the store will not be able to spread the world?

With the passage of time, your influence will increase day by day, and you will definitely get to know more dignitaries, and when you are old, you will naturally have someone to help you move around, so that the next special decree of the imperial court will confer a title that is not worth the money, and it will be regarded as the glory of the ancestors! Don't you want this kind of life?"

The eight giants nodded their heads desperately, their eyes flashing with a fiery light, as if they had now been rewarded by the imperial court.

The desire of merchants for political status is innate, although the Song State is the country that attaches the most importance to commerce in the three kingdoms of China, but in reality, the status of merchants is still far lower than that of the gentry, and the contempt and contempt of ordinary people for merchants is brought from the bones.

In the future, we can not only focus on making money, but also strive to improve their social status, only in this way can we change the fate of businessmen who are rich for three generations.

The eight giants were silent for a long time and got up to say goodbye, and said fiercely: "Young Master Tian, from today onwards, Yuhua Lane will look at you as the head, and we will go to the soup and the fire!"