Supermarkets are the main sales channel for beer, and Mara supermarkets are famous for their alcohol.

And wine has always been the largest selling product in Mara supermarket.

Because Mara supermarket is recognized as the best channel in the field of wine.

Therefore, customers are also more willing to go to Mara supermarket to buy alcohol.

Last year, Mara's supermarkets sold one-third of all of California's beer.

It seems that it is only 33% of the market, but in fact, Mara Supermarket has a market share of less than 10% in the supermarket field.

But beer accounts for 33%, and that's beer.

Other alcoholic beverages sell even more, with some varieties and brands even accounting for 90% of sales.

In particular, the sales of some premium wines are particularly high because customers are more willing to trust Mara supermarkets.

Some foreign tourists come to California to travel and go to Mara Supermarket to buy a few bottles of expensive wine to bring back home.

This has also led to the small pointed heads of those manufacturers wanting to get into the shelves of Mara's supermarket.

The market share of beer sales in Mara supermarket is not as large as that of other alcoholic beverages.

Because although there are many big brands of beer, there are also other supermarkets.

You don't have to go to Mara's supermarket to buy beer.

However, Wynap hopes to increase the market share of beer through Chen Cao's beer.

For Mara Supermarket, the source of customers is the greatest value.

As long as Chen Cao's beer can be liked by customers and can be provided exclusively, then it can definitely increase the sales share of beer.

"I can't help it, there are so many productivity, I can't improve it. Chen Cao said helplessly.

Productivity is not something that Chen Cao said would be improved.

To increase the productivity of beer, there are more fermentation tanks, more production assembly lines.

These require more investment.

Chen Cao is rich, but it does not mean that Chen Cao wants to invest his money in an unfamiliar industry that has not yet been proven.

Even if there is a brighter outlook, Chen Cao will make small investments in the early stages.

If the market can be opened this year, then Chen Cao will consider investing more money to improve productivity.

"Chen, if you don't have the money to expand production, I can lend you money. "Wynap really didn't want to miss this opportunity.

In her opinion, as long as Chen Cao's beer quality is good enough, it will definitely be a powerful tool for her to expand the scale of Mara's supermarket.

At present, Mara Supermarket only has chain stores in California, as well as branches in several mega cities in New York and Washington, and other small and medium-sized cities cannot be covered at all.

But if there is Chen Cao's beer, then it is definitely a weapon to open up territory.

When the time comes, she will dare to take out a large number of loans, and then the Mara supermarket chain will cover the whole United States.

Not to mention the annual output of 150,000 tons, even a hundredfold increase is not enough.

150,000 tonnes is not enough to supply local Mara supermarkets in California.

"Wynip, beer hasn't been produced yet, it's too early to say that. ”

Anyway, Chen Cao made up his mind, and the first step was steady.

Besides, Chen Cao handed over production and operation to Denver.

Chen Cao has the power to propose, not to dictate, Denver's business.

"Chen, you don't know how to do business at all, you have the ability, you should seize the opportunity, instead of slowly deploying the strategy, a year's time, will make your advantage disappear, once other brewers analyze your beer recipe, they will also correct. ”

"They can't change it, the nameless wine has been on the market for a few months, have you seen other manufacturers produce it?" Chen Cao was not worried at all.

"Are you sure?"

"Yes. ”

"I ask that all your beers be served to Mara's supermarket. Whitneyp said.

"I can only say mostly. Chen Cao said: "My friend's hotel also wants me to supply, and I also have a restaurant of my own, which also needs to be supplied." ”

It's impossible not to serve Chen's Marina Restaurant.

"I don't care about your own property, and your friend's hotel doesn't need much wine, and the rest belongs to me. Whitneyp said.

"But in this way, the value of my beer brand is limited. Chen Cao said.

If you only supply to a supermarket, you will not be able to maximize the value of your brand.

Even if Chen Cao doesn't have much ambition, at least he wants to expand the brand value.

Although Mara Supermarket is considered a big supermarket in California, the coverage rate is much lower when it leaves California.

"With an output of 150,000 tons, how much brand value do you want?" Wynip rolled her eyes: "I said it, I am willing to invest in expanding production, but you are unwilling." ”

"Well, I'll call the person in charge of beer production and sales, and you talk to him, and if he nods, I can expand it, but at most I can double the output, and as for next year's plan, I'll talk about it next year." ”

"Okay then...... I still say the same thing, if you need money to invest, you can find me, and now Mara Supermarket is still relatively rich in cash. ”

Mara's supermarket is doing so well.

Unlike in the past few years, in order to compete for the market, she was almost exhausted, let alone expand her business, several super supermarket chains are not Mara supermarkets can compete.

But now it's different, Mara's supermarket has expanded its influence by relying on its unique wine culture, so now Wynippe is very confident.

The main reason why there was no blind expansion was because Wynep didn't want to dilute her shares too much.

And it is impossible for the bank to lend Wynep more than ten times the market value of Mara's supermarket.

Of course, Chen Cao also does not want his brewery to be controlled by others.

Even if this person is Whitney, Chen Cao wants to be in his own hands.

Whitneyp was Farrie's mother, but now she was talking to her as a businessman.

Chen Cao is thinking of family affection and is willing to give the beer to Whinap on the shelves, but Mara Supermarket is definitely not the only choice.

As for whether to be listed in the future, it is still too far away for Chen Cao.

Chen Cao didn't even think about things that far away.

"Grandma, eat meat. Little Greene brought another piece of meat.

Whitneyp ate Nissan barbecue: "Chen, is there really no way to supply this kind of meat on a large scale?"

Wynap knew exactly how much it would benefit Mara's supermarket if the meat could be supplied on a large scale.

"Have you ever seen truffles sold in the supermarket?" Chen said.

"Yes, Mara Supermarket has it. ”

Chen Cao rolled his eyes and said that truffles could not be cultivated artificially, which was just a lie.

However, the taste of artificially grown truffles is indeed not as good as wild truffles, which is undeniable, and the kind of truffles sold in supermarkets are less than 100 dollars per kilogram, which is not known how many times worse than the real top truffles.

"It's rarer than truffles, and maybe I'm not the richest, but you won't find a second family in the United States that can eat it. Chen Cao said.