"This month, the technical department mainly docked with Tianxiang interactive technology to conduct the internal test of the mobile game "Hua Qiangu", and found a total of 3 bugs, which have been adjusted by docking the sky, and it is expected that the public test can be carried out before the fifth of next month, and it is recommended that the marketing department prepare for publicity work in advance......"

Brother Chen, who was originally stupid in glasses, can now talk about it seriously. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 The busiest thing now is the technical department, and the later stage of "Extreme Challenge" is also outsourced, and the company has also taken over a part. The company's two technical products, the company's Qiangu mobile game and entertainment APP, are also in charge of docking, speaking of overtime, he is probably the most capable of working overtime in the company, even the old bear can not be added.

"Xuan, the application content framework has been preliminarily built, the semi-finished application has been sent, and the technical department has prepared a mobile phone, you can try it, give feedback, and then adjust it. ”

Xiao Wang from the technical department took a box of mobile phones and distributed them to everyone.

Cao Ping took one, unlocked it, and opened the only application inside.

The name of the APP has not yet been decided, there are only three words on the name, and the icon is an eye pattern.

After clicking in, the screen is unexpectedly exquisite, and the registration page is a Taiji diagram, which represents yin and yang, and users can only enter after selecting their gender.

The classification of the application is not anything new,Most video applications are similar,There should be TV series、Movies、Variety show、Animation and other categories are listed,Click on a video at will,It's also a high-definition resource bought back by the company,The link speed is also quite fast。 Overall, the picture is exquisite, the classification is clear, and the resources are abundant, which is a qualified finished product, but qualified is not what Cao Ping wants.

After playing for a while, Cao Ping raised his head and asked, "What do you all think?"

Lao Xiong just wanted to speak, but was stopped by Cao Ping with his eyes, he wanted to see if there were any people with ideas among the newcomers.

However, after waiting for a long time, no one spoke for a while, Cao Ping frowned slightly, and asked with a smile: "Let's talk about it! It's okay, and there is no fine." The old and middle-level people didn't speak, and the young deputies were a little restless, some were eager to try, but more of them were thinking about not calling themselves to keep their heads down.

There is no one in this group of people who can be of great use! Cao Ping couldn't help but sigh secretly.

Song Xue saw that the atmosphere was a little dull, and said with a smile: "I'll throw bricks and lead the jade first!" From my own point of view, I am a female user, and I am in the girls' section, but I feel that the overall tone is too warm, and a mature maid like me still prefers neutral tones. ”

"Desire girl, which desire?" Xiaobai made a joke innocentiously, and everyone laughed, and the atmosphere was a little more relaxed.

Song Xue made a start, and someone finally spoke. Wang Yan from the General Department stood up and said, "Mr. Cao, I have a few ideas. ”

Cao Ping smiled and pressed his hand, and said, "Sit down and say, sit down and say." ”

Wang Yan sat down, straightened up and said: "I think this product is not enough to become my company's flagship product next year, because it has no core competitiveness at all." ”

Cao Ping raised his eyebrows, a little surprised, this girl has made great progress! No wonder Lao Xiong would rather move his position himself than keep her!

Wang Yan lifted her glasses and looked coldly at the deputies in other departments, feeling a little contemptuous in her heart. It's all a group of straw bales, they will only listen to the command of the leader, they don't have any ideas of their own, they are afraid of taking responsibility, so they can only run errands, big and small things still have to be Mr. Xiong, Minister Bai and several of them have decided to work with such colleagues, it is simply a shame, which is why she wants to leave, it is really because there are too many pig teammates.

Clearing her throat, she said eloquently: "The core competitiveness I am talking about refers to the creative point, and this APP full of imitation traces is really not competitive." ”

Cao Ping sat up straight, ready to listen to what she was going to say next.

Wang Yan picked up the phone, called up the screen in the app, and said: "Have you seen a little bit, this app is too similar to other apps, Youku, iQiyi, Tencent Video, basically this model." To put it bluntly, the film and television industry is an industry of resource competition, and resource competition, to put it bluntly, is fighting for money, our company is not bad for money, but are they poor for money? Not bad, so why should we compete with them? The first to eat meat, the last to drink soup, in any industry. At present, the largest video sites in China are the ones who started their businesses in 05,They belong to the first to come,A large number of user bases have been cultivated。 Of course, we can use money to attract users as fast as possible, but this is definitely the least cost-effective method. ”

Cao Ping is a little serious, this girl is really good, she knows how to take a step out of her post to think about problems, which proves that her ambition is not in a small department. Although the point of view is a bit far-fetched, it is rare enough to be able to look at it from the perspective of the entire industry.

Seeing Cao Ping smiling and nodding, Wang Yan also said more confidently: "So, with this money, we might as well invest in film and television dramas, after all, the company already has experience, at least it won't lose money." However, Mr. Cao has already made clear the goal, and this APP is the key product of the company in the future. Then, relying on such a product to compete with several giants will be very stressful. ”

Cao Ping smiled and asked, "Why do you say that?"

Wang Yan nodded at Cao Ping and said: "Mr. Cao, as I just said, our weakness is that we have no core competitiveness, and it is difficult to form user viscosity by relying on a video alone to attract users." Video apps are essentially Internet products, and most Internet users have consumption inertia. For example, several websites that have opened a VIP system, once users choose to consume, it will be difficult for them to transfer their spending propensity before the membership expires. Therefore, the real value of video websites is reflected in these consumer users, they symbolize purchasing power, which is also the reason why the more video websites that consume users, the higher the advertising costs. ”

After a pause, Wang Yan continued: "This will lead to a situation, if we choose to increase the proportion of investment in advertising, or even learn from the reward mechanism of fast Didi, the traffic that can be pulled is basically scattered users, and those who are really valuable will stay on the original website because of consumption inertia, so this account is a loss." Since it is more difficult to compete from the video side,"

Cao Ping couldn't help but nodded, Wang Yan could think of this layer is already very good, he was very curious about how deep this girl could think, and continued to guide her and said, "Then how do you think it should be solved?"

Wang Yan said: "I think the competitiveness of video websites does not necessarily come only from copyright resources, we should use the company's resource advantages to compete, and we should take a long-term view." For example, our company's most successful product is "Flower Thousand Bone", and the variety show "Extreme Challenge" in which Mr. Cao himself participates is also very popular, and I myself watch "Flower Thousand Bone" every Tuesday and Wednesday night, and "Extreme Challenge" on Sunday night, I believe that many people are like this. In particular, "Hua Qiangu", it can be said that it is the hottest drama this year, many friends around me are watching, we can completely transform this popularity into the publicity effect of our company's products! I believe that the publicity power of killing Qianmo and Hua Qiangu together is much more useful than one or two million advertisements, right? Moreover, we can also attract user traffic by developing some small games suitable for multiple people together, the mobile game of "Hua Qiangu" is completely okay, the mobile game market has been quite hot in the past two years, so it is not possible to form 1+1>2 complements each other?"

Cao Ping took the lead in applauding Wang Yan, as the first batch of new employees recruited, Cao Ping felt very satisfied that she could grow to this day.

Wang Yan blushed a little, but also calmly accepted everyone's applause, Cao Ping asked with a smile, "You continue." ”

Wang Yan was stunned for a moment and said, "I only think about so much for the time being. ”

Cao Ping nodded, and then asked the others, "Is there anything else you want to say?"

The employees below all looked at each other and whispered to each other, but no one stood up again.

Sighing slightly, Cao Ping coughed and said, "Then I'll say a few words." ”

Everyone fell silent and looked at Cao Ping.

Cao Ping looked around and said: "I haven't been in the society for a long time, and I haven't even been as old as you, and I don't have rich business experience, and I am even less than most of you. But I've been with the best people in the industry for a long time, and I've learned one thing from them, which is to see the essence through the phenomenon. ”

After a pause, Cao Ping looked around and said: "What is the essence of film and television works? It is to satisfy the audience's curiosity and satisfy their desire to peep into the lives of others, which is the essence of most film and television works, but it is not enough to summarize everything." And what is entertainment? The core of entertainment is actually social, you like a certain star, maybe because there are a lot of people around you who also like him, you are eager to join their discussion, and after you like someone, you can't wait to share it with others, this is actually a kind of socialization, which gives birth to the fan economy, which is not in the topic of today's discussion. ”

"I agree with Wang Yan's point of view, this APP, there is only one problem, that is, it is too single, not a single content, copyright resources can be solved with money, the main problem is the single model. Now is an era of fragmented entertainment, and it is unscientific to attract users through video alone. Why is the film and television industry now also classified as the entertainment industry? Because it also has a certain social attribute, you watch a good TV series, do you want to recommend it to others? If he also thinks it is good-looking, will you talk about the plot or the actors together? This is actually social. ”

"Wang Yan is right, our product lacks core competitiveness, but lack does not mean that there is none. Copyright resources are a kind of competitiveness in themselves, but they are relatively weak today. In my opinion, this product lacks a kernel, and this kernel is social. Everyone is familiar with social networking, just think about Tencent. Of course, I don't mean to make a social software to compete with Tencent, but to say that no matter how our product changes, its essence must be social attributes, which will be competitive in the future. The idea that Wang Yan just mentioned is good, and it uses mobile games to drive products and play a complementary effect. What is the essence of gaming? It's also social. ”

Wang Yan listened very seriously, breathing rapidly, and seemed a little excited. Cao Ping's remarks have been out of the level she said, but directly pointed to the core development of the product. This is what she has always felt unpredictable when she was thinking about it, but she was explained by Cao Ping in a few words. That's right! It's social! If she only talked about a superficial thing, Cao Ping directly dug out the nucleus and showed it to everyone.

Cao Ping continued: "As for the problem of user viscosity that Wang Yan just mentioned, what is its essence? How to cultivate user viscosity? In fact, this is a problem about big data technology, which is not something we can solve by ourselves, and we need to cooperate with Alibaba, which will be discussed later. ”

That's right! Wang Yan was roaring in her heart, this is the point she has been unable to grasp, yes! Big data! Another few words pointed out her doubts, the boss is the boss! At this time, Wang Yan was completely convinced.