"Master Ping, that's good! It's interesting to you!" Zhang Yishan laughed evilly, Cao Ping glanced at him, and said angrily: "Care about yourself!"

Lowering his voice, Cao Ping asked Zhang Yishan and said, "When is the schedule free?"

Zhang Yishan said with an exaggerated expression: "Okay! Take me to pretend to fly with me! What kind of play? "Flower Thousand Bones 2"?"

mentioned "Flower Thousand Bone", not only Zhou Dongyu, Reba, and Wu You watched it, but even Hong Yang pricked up his ears and moved his attention here. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

During this time, the popularity of "Flower Thousand Bone" can be called terrifying, and it can almost be the first drama of the year. Since the first day of broadcasting, "Flower Thousand Bone" has directly broken 1%, setting a rating of 1.18% on the national network, and has been firmly at the top of the ratings list since its broadcast. And the highest rating of a single episode has broken the 3% mark, and the remaining momentum is still inexhaustible, according to this, before the end, it is likely to reach a new high, and it is not impossible for the final average rating to break 2%.

This kind of popularity was unexpected by Chen Yiwen and even Cao Ping, and under this heat, it was followed by a flock of advertisers. Even under the restrictions of the State Administration of Radio, Film and Television's "Restriction Order", only the advertisements at the beginning and end of the film can be grabbed, but the financiers still broke the head.

However, before the TV series was broadcast, the advertising title had been sold by Hunan TV, and Rao is Chen Yiwen was also a little painful, which was a lot of advertising costs!

Cao Ping didn't expect that "Flower Thousand Bone" would have such good results, this drama he originally planned to use as a test of the water and explore the bottom of the domestic IP market, but he didn't expect to directly cause such a huge sensation, which made him realize that the popularity of the domestic IP market is just the beginning, and the value of big IP in the future will definitely be more concrete, and a "Flower Thousand Bone" is enough to make Wenlian Company go to the front.

Cao Ping shook his head and said, "No, it's an online drama." ”

"Online drama?" Zhang Yishan's face was a little weird, and he muttered: "What kind of online drama?"

He didn't refuse, and it can be regarded as a deep brotherhood. After all, in most people's minds, only TV series are called dramas, and only movies that enter the theater are called movies, even if there are a lot of excellent online dramas and micro-movies on the Internet, many people still feel that they are not up to grade. Even people in the TV industry have a sense of superiority, not to mention that Zhang Yishan is also a well-known child star in the TV circle, and suddenly said that he would be pulled to shoot an online drama, of course he would feel a little cheap, but for Cao Ping's sake, he was embarrassed to refuse.

Cao Ping also had the same idea as him before, but when he sold the online broadcast rights of "Flower Thousand Bone" for more than 100 million, he realized that perhaps, online dramas are really the future of TV dramas.

Entertainment products are to burn money, and the film and television industry is the capital market, there is no grade, it all depends on money. Just like a snowball, it is an eternal truth to have the capital to buy excellent resources, to realize the products faster after they are made, and to continue to purchase high-quality resources, the stronger the stronger.

Of course, it is the Internet, relying on the Internet, the market for online dramas has always been not short of capital, and it can be seen from the price of the online broadcast rights of "Flower Thousand Bone" that in terms of price, traditional TV stations can no longer take advantage of anything, and in terms of audience, television is not the opponent of the Internet, so where is the direction of development?

Now Cao Ping really understands why Huayi Brothers began to announce that it would go to cinematization in 2014, and it was from that time that Wang Zhonglei focused his work on Huayi Chuangxing, focusing on building Huayi Brothers' "big entertainment" ecosystem. It turned out that since then, the two of them have begun to lay out "Internet entertainment".

From the current point of view, Huayi Brothers is undoubtedly the first to start the IP market, and they started directly from movies, although they have pulled Wanda and Guangguang Media on their backs, but it also proves their confidence in this market.

Cao Ping had to admire the two brothers, Wang Zhongjun and Wang Zhonglei, who had already started the layout last year, and he only realized it this year. However, no matter how advanced the vision is, it can't compare to the luck against the sky, Huayi, Wanda, and Guangguang joined forces to test the waters, but Cao Ping used a TV series to pick the peach first. At present, when it comes to big IP film and television adaptations in the domestic market, Wenlian Company is already an existence that cannot be ignored, and this is exactly what these three giants want most.

Huayi Brothers is Wenlian's brother company, and whoever wins the first place is the same, at most they invite Brother Wang to have a meal, but Wanda and Guangguang must hate themselves to death.

Cao Ping asked Zhang Yishan and said, "What are you filming for?"

"Experience a different life!" Zhang Yishan said without thinking.

Cao Ping said angrily: "Talk about people!"

"This, of course, also has to make money!" Zhang Yishan laughed dryly, but said in an instant: "But there must be a bottom line to make money, I don't take all the roles, you know." ”

"What are you afraid of? I won't trick you. Cao Ping smiled: "Then if there is an online drama with an interesting script, brilliant characters, and a good salary, would you like to shoot it?"

"This ......" Zhang Yishan was stunned for a moment and asked, "Is it reliable?" "This condition is first-class when put into TV dramas, and online dramas also have this resource?"

Cao Ping knew that he was asking about the script and the character, and said with a smile: "Do you think I am reliable?"

"Hey, I didn't mean that, you know, I signed a brokerage company, and what I said is not ......," Zhang Yishan said helplessly.

"Kidding you......" Cao Ping waved his hand and smiled: "Okay, no kidding, the book was picked by my company, the quality is good, and you can't watch you worry about a bunch of mundane things in the pile of bad movies." The four of us brothers haven't gotten together for a long time, and when Li Xian's drama is finished, I will save a crew, and let's shoot and have fun together. I'll show you the book back.,Pay you for the salary.,Don't bargain.。 ”

As soon as he said this, Zhang Yishan was a little embarrassed, and said: "Don't, Cao Ping, I'm just talking about playing, don't be impulsive, I have been in the crew a lot, and I know the doorway here." The most stressful person in a crew is the producer. Making a work is like buying a lottery ticket, who knows whether it will be a profit or a loss? It is not uncommon for several big productions with tens of millions of dollars to not even get their copies back. Yes, "Flower Thousand Bone" is popular, but it is estimated that it has not returned to its original value, right? No matter how you say it, you have to wait until the second or third round of broadcast rights are sold to be considered profitable, right? It is just starting, it is not easy to make money, don't take too fast steps. Brothers, they are not embarrassed to rub your food, there is no need to be in such a hurry, there will be opportunities in the future. ”

What Zhang Yishan said was true, and he was considering him from Cao Ping's standpoint, Cao Ping was very appreciative, but from the perspective of the development of the industry, Zhang Yishan had indeed not reached that height, and he couldn't understand Cao Ping's current thoughts.

Cao Ping smiled and asked, "What do you think is the development direction of the film and television drama industry today?"

"Industry development?" Zhang Yishan was stunned, and this question stopped him. Most of the time, he is still studying the script, thinking about how to improve his acting skills, and at most watching how the director arranges the scene, lighting, and explosion effects in addition to filming, but he really hasn't considered the problems of the entire industry.

After lowering his head and thinking about it, Zhang Yishan hesitated and said: "There should be more capital pouring in and developing into big productions, right? Isn't this the way your "Flower Thousand Bone" works?"

Cao Ping nodded and said: "This is only one aspect, but where is the direction of capital entry? Where is the source of fresh blood for script creation? In the future, will the way out for entertainment enterprises be the whole industry chain or link specialization? How can big IP gradually build brand effect and value realization? If we do live entertainment around big IP, will it be able to form a physical industry comparable to Disneyland and assist Chinese culture to sell overseas?"

This series of questions made Zhang Yishan even more confused, not only him, but even Hong Yang, Wu You, and Zhou Dongyu stopped playing and thought thoughtfully.

The music stopped, Cao Ping looked back suspiciously, but found that Wu You and Reba were sitting back, and he asked suspiciously, "Why don't you play?"

Wu You shook his head with a smile and said, "No, we want to hear you say something useful, these questions are not at the level that we young actors can reach, give us lessons?"

Cao Ping was stunned for a moment, and hurriedly waved his hand and smiled: "Don't don't, don't do it, what kind of class, I just went to college for a year, and I gave up halfway, I heard people tell me, I thought about it myself, I just bragged with Zhang Yishan, you are so formal, I am a little embarrassed." ”

Zhou Dongyu shouted on the side: "Oops! Ping Ye treats us as outsiders!"

Wu You followed and shouted: "It's different for some people to be the boss! ”

Cao Ping and Zhang Yishan were called the Four Heavenly Kings when they went to school, and Bedroom 242 was even called the Demon Cave, and there was no fuel-efficient lamp to play with them, and Zhou Dongyu and Wu You were naturally no exception. Reba looked at them arguing with a smile, smiling and sitting without speaking.

Cao Ping helplessly spread his hands and said: "Okay, I'll just blow a few, don't take it seriously! I'll talk about the direction of capital entry first." Nowadays, in the national investment market, the general direction of capital is the Internet, and the Internet PC will eventually be replaced by the mobile terminal, and the official replacement is the maturity of 4G technology. I'm talking about the real 4G, not the current pseudo4G, it's the kind of 100Mps download speed of 4G, this kind of network speed, the advantage of the PC side will be minimal, for our film and television industry, the future battlefield will be launched on the mobile side. In other words, our main point of competition will come down from the big screen and grab a small piece of the screen of each user's mobile phone......"

Reba looked at Cao Ping, who was talking intently, his eyes were rolling, the corners of his mouth were slightly upturned, and he didn't know what he was thinking.

As soon as Hong Yang opened his mouth, his thoughts were already far away. Looking at Cao Ping's mouth opening and closing, he couldn't even hear a word clearly, and at this moment, he suddenly found that Cao Ping, who played on the basketball court together, had quietly advanced to such a height, high enough for him to look up. Looking back on himself, it has been more than a year since he graduated, and he himself has basically not done anything serious except for complaining at home, that is, riding out to play, drinking, and fighting. He didn't care about his mother's worried eyes and his father's sigh of hatred. However, at this moment, a familiar friend suddenly became the existence that he originally looked up to, and he realized that he had been standing still all along. Suddenly, a strong sense of inferiority came to his heart, making him want to run away. Suddenly, the door of the box was knocked a few times, and a delicate and slender figure came in from outside the door and asked, "I'm sorry, I'm looking for Hong Yang......"