Chapter 260: New Media
It is the uncle who has the key, Cao Ping surrendered to Huang Lei without psychological burden, turned around and followed Huang Lei down. Pen %Fun %Pavilion www.biquge.info and Huang Lei also relied on his analytical ability to easily find the other two keys.
Huang Lei, who got three keys by himself, successfully shocked Huang Bo and Luo Zhixiang, who returned to the foot of the mountain, and sold a key to Luo Zhixiang for five gold bars.
Huang Lei really didn't break his promise and gave Cao Ping another key, but the key was no longer important, because when he opened the peak garage, there was a Bentley car inside!
Cao Ping's intestines were about to regret it, if he hadn't been clever just now, this car would be his, in comparison, the taxi ticket he got was too pitiful. So he volunteered to be a driver in exchange for the opportunity to blow the air conditioner in the car. He understands now, no matter what game he doesn't play, he is the most comfortable and the most important.
On the way back, the notice of the next game of the program team came, and among all the members, the person with the largest number of gold bars, the person with the least number of gold bars, and the person with the same number of gold bars will be eliminated, and among the remaining people, the person with the largest number of gold bars wins.
This is a bit of a cheat, Cao Ping only has two lonely gold bars in the box, and the one that is the least is the least! No, we have to take action. While driving, he looked at the rearview mirror, and the double yellow combination of Huang Bo and Huang Lei behind him seemed to have become a moving ATM that could spit out gold bars.
After arriving at the old dock, the next games also had no advantage for Cao Ping, they were all tasks to find people, but Cao Ping successfully obtained a forced exchange card through the game of 100 masks to find people, and exchanged it for Luo Zhixiang's box, but there were 38 gold bars in it, which was probably the most, which was equivalent to no change.
It was almost dark when Zhang Yixing came, and he came empty-handed, complaining to everyone that Sun Honglei had cheated him of his gold bars. Luo Zhixiang's original huge amount of money was replaced by Cao Ping's two gold bars, and it was when it was unbalanced, after Sun Honglei came, he decisively snatched his box and avenged Yixing.
The process of filming was still very interesting, and after getting acquainted, everyone had a very good time. It was already dark when the filming at the old pier was finished, but it was not over yet, and the film crew rushed to the Shanghai Stock Exchange to record the evening show.
When recording the evening show, there was a problem with the equipment again, and I originally wanted to make up the recording the next day, but Huang Bo's schedule really couldn't be adjusted again, so everyone worked overtime. I was busy until three o'clock in the evening, and when I returned to the hotel to wash up and lie down on bed, it was almost dawn.
The next morning, after not sleeping for a few hours, everyone got up early and went to the Expo Park to make up for the second half of the first issue. This time, the program team set up a game link to find landmarks, and it was a good run, and at the end of a busy day, Cao Ping said that Huang Bo and Wang Xun were tired enough, and finally finished the shot before dark.
This time, with Wu Feng to help, Song Xue did not follow Cao Ping to record the show, but talked with the director of Dragon TV's film purchase about the intention of the second round of broadcast rights of "Flower Thousand Bone".
Yingbao still didn't come back in Langfang, so Cao Ping took care of the company's affairs first. The last batch of revised TV drama projects were also approved, and after setting up the team, they went to Hengdian. It's just that the "Promotion of the Crown Princess" recommended by Xiaobai was brushed off unexpectedly because of the hard injuries of the setting. Of course, if you want to shoot it, you can shoot it, but it's unlikely that you just want to be on TV.
According to Cao Ping's meaning, this drama will be released first, but Xiaobai insisted that it was necessary to shoot, and listening to Lao Xiong's report, he also seemed to have some support for Xiaobai. Therefore, after returning to Beijing, Cao Ping went directly back to the company to hear what their opinions were.
Lao Xiong does have two brushes in his hands, and the company is managed by him in an orderly manner, and the division of labor among various departments is also very meticulous. When he was drinking in private, he proudly revealed that a headhunting company had poached him to be a professional manager, and now he scolded Fang Xuan's chic posture, almost making people forget his nickname of crisp noodles.
Now it is no longer the day when a few old people sit in the conference room and brag and make decisions. The company now has strict rules and procedures, and the meeting has new faces from the general department and the marketing department, and the atmosphere of the meeting has become more serious.
The reasons for the discussion at the meeting are already clear to everyone, and Xiaobai directly began to talk about the reasons why he insisted on filming a light corruption drama.
In any industry, the latest news is always in the market, so a big role of the marketing department is to bring the most cutting-edge news back to the company for leaders to make decisions.
After listening to Xiaobai's explanation, Cao Ping finally knew why he had the confidence to shoot this film. For a long time, it has become a customary habit to sell TV stations as if TV dramas are going to be sold, so much so that Cao Ping has not paid attention to the development of online film and television copyrights.
Xiaobai directly used a set of data to speak, from 2005Since the establishment of the first video website Tudou, to 2006, there have been more than 300 video websites in the country, and these video websites will more or less buy new media copyrights of film and television dramas to enrich their platforms. At that time, the new media film and television broadcast rights were simply the price of cabbage, and they were sold for some money, but in recent years, the development of the Internet has made the market for new media film and television broadcast rights very popular. Starting from 2006, the first TV series "Wulin Gaiden" with new media copyright pricing, 80 episodes sold a total of 100,000 yuan, with an average of 1,250 yuan per episode; By 2010, the new four famous novels "Journey to the West", "Dream of Red Mansions", "Water Margin", etc., have reached 100,000 or 200,000 episodes. After 2011 and 2012, it began to exceed one million, such as "Big Husband" and "One Servant and Two Masters". From last year to the beginning of this year, the more expensive "Red Sorghum" and "Tiger Mom and Cat Dad" have basically approached 2 million episodes, and it is very likely that 3 million episodes will appear this year. In other words, if "Hua Qiangu" is not sold to Hunan TV, but chooses to sell to Youku and other video websites, maybe the price will not be much lower!
After learning this information, Cao Ping had a comparison in his heart, and agreed to the filming plan of "The Promotion of the Crown Princess" on the spot.
After the meeting, he specially left Lao Xiong and Xiaobai, and chatted in the conference room for an afternoon, after combining Xiaobai's market research data and Lao Xiong's analysis and judgment, Cao Ping felt that online dramas have a lot to do in the future, maybe even traditional media is not the opponent of online new media!
He now understands what the information revealed by Hunan TV in the short video at last year's Golden Eagle Festival represents. Their fears are not unfounded, and with the popularization of smartphones in the future, traditional TV media will face huge pressure to survive. It's like the radio stations that were suppressed after the rise of the television medium. This is a wave of scientific and technological progress that no one can resist.
Cao Ping believes that not only Hunan TV, but other TV stations are aware of the emergence of this wave, and many TV stations have already started to lay out, Hunan TV started early, Mango TV's APP has done a good job with the help of the station's "Where are you going, Dad" and other platform advantages, and Zhejiang Satellite TV also has its own mobile platform. Through Han Kun's understanding, many TV stations have begun to build their own mobile video terminals. Everyone is a smart person, and in the capital market, there is always a winner-takes-all. Although it is already lagging behind, Cao Ping believes that it is not too late.
Video APP is a must-do, needless to say, it's not a difficult thing in the first place, so that you can make one out of it with a little help, but the problem of competitiveness can't be solved.
The core of any video site is content, and without content, it's just a bunch of code. Mango TV relies on the support of Hunan TV's variety shows, and the product is easy to make, but how to promote it is a big problem. Without a program or drama that resists the banner, there will be no condensation of user traffic.
After studying the data and Lao Xiong's analysis and judgment, Cao Ping feels that online dramas have a lot to do in the future, maybe even traditional media is not the opponent of online new media!
He now understands what the information revealed by Hunan TV in the short video at last year's Golden Eagle Festival represents. Their fears are not unfounded, and with the popularization of smartphones in the future, traditional TV media will face huge pressure to survive. It's like the radio stations that were suppressed after the rise of the television medium. This is a wave of scientific and technological progress that no one can resist.
Cao Ping believes that not only Hunan TV, but other TV stations are aware of the emergence of this wave, and many TV stations have already started to lay out, Hunan TV started early, Mango TV's APP has done a good job with the help of the station's "Where are you going, Dad" and other platform advantages, and Zhejiang Satellite TV also has its own mobile platform. Through Han Kun's understanding, many TV stations have begun to build their own mobile video terminals. Everyone is a smart person, and in the capital market, there is always a winner-takes-all. Although it is already lagging behind, Cao Ping believes that it is not too late.
Video APP is a must-do, needless to say, it's not a difficult thing in the first place, so that you can make one out of it with a little help, but the problem of competitiveness can't be solved.
The core of any video site is content, and without content, it's just a bunch of code. Mango TV relies on the support of Hunan TV's variety shows, and the product is easy to make, but how to promote it is a big problem. Without a program or drama that resists the banner, it will not be able to gather user traffic.