chatting and chatting, the two talked about the movie, and talked about the dark horse "Thai Embarrassment" that came out of the Chinese New Year, Huang Lei drank some wine and asked Wang Zhonglei: "By the way, I remember that Feng Xiaogang's "1942" was the producer of you, right?

Wang Zhonglei pinched peanuts from the plate and ate them, and said: "I won't care about movies for the time being, didn't I set up a new media division in 11 years? Pen Fun Pavilion www.biquge.info"

Huang Lei asked curiously: "You have been talking about the fan economy since last year, and I have never been able to understand that the fan matter is too idealistic, right?

Speaking of this matter, Wang Zhonglei seemed very interested, explaining: "Huayi Brothers' brand has long been deeply rooted in the hearts of the people after years of accumulation, and it can make the public associate with movies and stars as soon as it is mentioned, which is the resources and influence accumulated by Huayi in the entertainment film and television industry for so many years, and it is the indispensable choice to do fan economy, I was ready to make an online club at the beginning, but during this period of investigation of the market, I found that this market is far larger than we expected." Just like the "Thai Embarrassment" we just talked about, it is a very typical example, Beijing Light They have awakened to the need to rely on online public opinion propaganda to shape the reputation of the movie, so as to promote consumers to consume the output, the final result you have also seen, this is a very basic means, but the impact is very huge. ”

Huang Lei took a bite of food and said, "Don't tell me that you want to engage in an online water army!"

"Am I so short-sighted?" Wang Zhonglei said: "Fans and water armies are not the same thing, the foundation of our Huayi Brothers is still movies, this is the source, not a little water army can be influenced, I mean to switch to the small screen market." My plan for the later stage of new media will still focus on producing content and making IP, and a web drama "Phantom of London" that tested the waters last year has won awards at the Golden Rooster and Hundred Flowers Film Festival, and the number of online broadcasts is also good. ”

Huang Lei filled Wang Zhonglei with wine, touched a glass, and said: "Isn't that still filming? ”

Wang Zhonglei put down his wine glass and said: "Don't worry, listen to my analysis, at present, domestic entertainment methods are mainly based on film and television, music, games, and literature, and these are all tailwind boats carried on the Internet." Do you know? I have been cooperating with Tencent Video, Youku Tudou, iQiyi and other video companies since last year, and their user traffic is rising every day, and the magnitude is very amazing, which means that more and more people have begun to spontaneously contact this industry, and many very good online video producers have formed their own IP culture, which can create a huge fan economy. Don't underestimate the fan economy, spending money for your hobby, the vast majority of people will not refuse, this is spontaneous, not artificially promoted hype. Moreover, I judge that this industry will develop into a market of more than 100 billion yuan in five to ten years, and a market of more than 100 billion yuan will naturally breed leading enterprises of 10 billion yuan, and my goal is to sit on this position. Wang Zhonglei was very excited.

Huang Lei said: "Then why do you believe that your judgment is correct?"

Wang Zhonglei said: "It depends on my confidence in the mobile phone market. ”

How does this have anything to do with mobile phones, Huang Lei is very incomprehensible. Wang Zhonglei explained: "In the past two years, with the promotion of national policies, smart phones have been rapidly popularized, not to mention Xiaomi, Meizu these mobile phone manufacturers, just some small factories in Shenzhen, have pushed the cost of smart phones to a very low level." Moreover, with the maturity of 3G technology, most cities have begun to popularize 3G network, although 4G bragging is very watery, but the technical thing can only be said sooner or later, once 4G technology is successfully popularized, the speed of more than 100 megabits network speed will basically compress the traditional PC market to the limit, so, with the popularity of smart phones, personal computers will gradually be eliminated, and the mobile phone client will occupy a great position in the entertainment market. Moreover, there is already this trend, the news effectiveness of traditional TV and paper media has been lower than that of network news, and the scale of the entertainment industry in the future will be more extensive and complex than now, you imagine that you hold a mobile phone, you can cache a high-definition movie in a few minutes, and there are countless fun videos to watch on the Internet, and through the cloud computing of big data, you can quickly analyze your hobbies, and then do what you like, such an entertainment method, will you be interested? I even fear that the traditional film industry will soon be in danger of being eliminated as well. ”

Huang Lei listened very seriously, and said thoughtfully: "I seem to understand what you mean, you want people to see the fun things on their mobile phones in the future, all of them are from under your company, right?

Wang Zhonglei said: "Then I'll give you a Hollywood example, the most profitable thing about Hollywood movies is never the box office, but the industry derived from the movie. China now has a population of 1.3 billion, and its fan base is not comparable to that of the United States. At present, whether it is an actor or a star in the domestic entertainment industry, the popularity value and the number of fans are no worse than Hollywood first-line stars, or even higher.

"Hey! Didn't I understand if you said that earlier? Old bottles of new wine, to put it bluntly, is to integrate all the work of selling celebrity posters on newsstands in the past, and make a large-scale one!" Huang Lei said with a smile.

"Yes, you can understand that. Wang Zhonglei smiled and picked up his glass.

Cao Ping, who had been listening silently beside him, interjected inadvertently and said: "Brother Wang, I don't know if you have paid attention to online live broadcasts? I recently started to contact this area, and I found that this is also a very interesting market, in terms of the fan economy you just mentioned, it allows fans to interact with idols face-to-face, I think it will be more attractive." ”

Wang Zhonglei nodded and said: "I have learned about this market, and now it is only in the initial stage, in fact, to put it bluntly, online live broadcast is also an emerging entertainment method, which is a bit similar to what I just said about moving to the small screen market." However, it is still a bit dangerous to use it for the fan economy, because fans and idols must have a distance, which is a basic requirement. What is an idol, that is, it is much higher than the ability of ordinary people, so that ordinary people have envious emotions, this is called idols, many people say that celebrity idols are far away from ordinary people's lives, this is a must, if you find that a star you like is similar to your next door Brother Li, will you still spend money to pay attention to him? However, it is not that online live broadcast is not good, on the contrary, the potential of this market to be tapped is still very large, at least one point, it has a very big impetus for the creation of grassroots stars. The four major entertainment industries, film and television, music, games, literature, film and television and literature have copyright problems, which is no way to do it, and music and games, without copyright problems, will easily give birth to a lot of grassroots idols, which is a lot of obvious examples on online live broadcasts. Of course, live streaming is not just about music and games, there are many ways to do it, I think it can still be done, are you interested? Let's do it together?" Wang Zhonglei laughed.

Cao Ping also smiled and said, "I don't have any money, so I'd better shoot my own scene first." However, Cao Ping secretly left some intentions in his heart, based on Wang Zhonglei's analysis of the domestic entertainment market just now, it is enough to conclude that he is a very forward-looking person, he said that the business that can be done, in fact, you can really try it when you have money.

Huang Lei poured them wine with a smile and said: "I don't understand what you said, I'm just an actor, plus an acting teacher, it's okay for me to film, it's too complicated to play business, we don't have that talent." ”

Sun Li smiled on the side: "You don't have talent, Lao Wang has it! Huang Lei turned his head and said: "Go, go, it's time to sleep, you coax her to sleep." ”

"Cut!" Sun Li picked up Duoduo and said, "You men chat, we women don't interject, okay?Duoduo, let's go to sleep and ignore Dad, okay?"

Wang Zhonglei pinched the peanuts and said to Huang Lei: "Actually, what my brother and sister said is right, if you have spare money, can you invest it, I count your shares, I have a professional team under me, you can continue to be your acting teacher, you have nothing to do with filming, just wait for the dividends." ”

Huang Lei smiled indifferently: "Can I take advantage of you? I don't do any work, just wait to make money, and I don't feel sure about holding that money." In fact, it's good to be like this now, filming, teaching, enough to eat and drink, it's okay, be content and happy!"

Wang Zhonglei nodded, didn't speak again, he mentioned this twice, Huang Lei has this attitude, then he can't open his mouth again, after all, everyone makes friends not for money, talking about money hurts feelings too much.

Cao Ping wanted to say that I was not afraid of hurting my feelings, and I wanted to join the shares, but I just met for the first time, and the relationship had not yet arrived, so I was not qualified to say this.

I ate a meal for several hours, and when I came out, it was already more than ten o'clock, Wang Zhonglei came by car, a Bentley parked downstairs, and before parting, Wang Zhonglei handed Cao Ping a business card and said politely: "I am free to contact." "I drove away.

After glancing at the business card, Cao Ping knew that the man who had a meal with him was the vice chairman of Huayi Brothers, no wonder he said on the table that Huayi Brothers was like talking about his own home. Put away the business card, Cao Ping is very glad to come to Huang Lei for a drink today, life is always full of various coincidences, and I don't know what kind of help this network accumulated today will bring to him.