Chapter 133: Xue Zhiqian's Business Scripture

Cao Ping found an intermediary company to contact the listing, this money can't be saved, Beijing's store transfer and other resources are controlled by the intermediary, and I don't know when to find it. Pen, fun, and www.biquge.info

The agent took Cao Ping to see several stores, but none of them were suitable, the area he asked for was relatively large, and the suitable housing was originally few, and they were all concentrated in the city center, and the rent alone was not a small amount, Cao Ping still couldn't make up his mind.

Xue Zhiqian learned that Cao Ping was going to do business, and killed him directly from Shanghai. I went to the high-speed rail station to pick him up and found a nearby Starbucks to have something to drink.

"Wow! You are also courageous!" Xue Zhiqian's eyes almost popped out when he heard Cao Ping terminate the contract with the Emperor, and said: "The Emperor! That's the Emperor! What's more, you still have Jackie Chan under your back, and you are willing to let go? Oh! It's really more popular than people!"

Cao Ping smiled gloomily: "No way, I really can't get over it in my heart, the company is the company after all, I have never been used to the cold terms, I thought things were too simple at the beginning, I thought that my future was like Jackie Chan, but now I find that even Jackie Chan can't completely protect the people around him." No matter what, I have to protect the people around me first, this is the foundation, otherwise, even if I have high achievements, there will always be a pimple in my heart, maybe I am too hypocritical! But I stick to my idea. ”

"You're wrong, this is not called hypocrisy, this is called heavy righteousness. Xue Zhiqian suddenly smiled: "In fact, it is much more difficult to mix in the entertainment industry with your personality than ordinary people, either to become the top group of people, just like Jackie Chan, or to leave gloomily, like me." ”

Cao Ping smiled: "I haven't caught fire yet! ”

"Hahaha!" Xue Zhiqian laughed so much that tears came out, his laughter was sometimes very strange, always making Cao Ping incomprehensible, laughing for a while, Xue Zhiqian rubbed his face and said, "Talking about business, talking about business, how are you looking for your store?"

Speaking of this, Cao Ping said worriedly: "I have seen many homes, but there is no suitable one." ”

"Shouldn't it?" Xue Zhiqian said suspiciously: "There should be a lot of places like this near the university, right?"

Cao Ping sighed and said: "I really don't understand this part, just the location selection has given me a headache, as well as decoration, recruitment, procurement, etc., I came to you to ask you to help give some advice." ”

Xue Zhiqian took a sip of coffee and said, "Let's not ask the question of whether it is suitable or not, is there anything that catches your eye?"

Cao Ping thought for a while and said: "Yes, there is, the intermediary took me to see a storefront in the Wudaokou shopping mall, there are 500 square meters, I used to do catering, and now I am doing KTV, but the rent is too high, 12 yuan per square meter per day, I talked about 11 yuan, a month's rent will be 165,000, a year is 2 million rent, and two yuan of property fees, and then counting decoration, procurement, personnel salaries, the initial budget is already 4 million, such a big business, in case of loss, I can't afford to sell it!"

"Hey, I thought it was a big deal!" Xue Zhiqian said: "Do you know why I dared to sell my house and open a hot pot restaurant in Shanghai?" He said mysteriously: "It's because there are so many people!"

"How many people?" Cao Ping was a little puzzled, Xue Zhiqian said: "Doing business does not depend on enthusiasm, you have to budget first, first calculate losses, and then calculate profits, before I did it, it took a week just to investigate the location, I calculated an account, according to the population density of Shanghai, the probability of my loss is not more than 20%, I made up my mind to do it." ”

After taking a sip of coffee, Xue Zhiqian talked about his business experience: "Do you know why the first million is the most difficult to earn? Because business is the fastest only to make money with money, it is difficult to start with Xiaobo nature, but if you have the first million, the difficulty is much lower if you do it again, because you can take half of the investment first, at least you can get out of the whole body, no worries, making money is like a snowball, the bigger it gets, of course, the project must be selected well, and the business without snow will not roll big." For example, I make hot pot in Shanghai, and there are potential customers within three to five kilometers of the surrounding area, and I checked the population, and the population around Xinmei Plaza is conservatively estimated to be no less than 500,000, and the fast pace of super first-tier cities makes many people not cook at home. Even if many people order takeout, then at least no less than one-fifth of the people will eat out, that is, 100,000 people, Xinmei Plaza is in the central area, and the restaurants are concentrated, so I use the one-fifth rule, which is the traffic of 20,000 people, which is the resource of my store, and when I contacted the person in charge of Xinmei Plaza, their daily traffic is far more than this number. Let's extrapolate according to this number for the time being, there are 52 restaurants in Xinmei Plaza, and if it is calculated according to 50, even if it is evenly distributed, there will be 400 people in my store every day, which is already calculated according to the minimum standard. According to the standard of 45 yuan per meal, the revenue brought by the passenger flow of 400 people is 18,000, and that month is 540,000. ”

Xue Zhiqian leaned back in his chair and said with a smile: "Do you know what the daily traffic of my store is after it opens?"

Cao Ping was already blinded by this string of numbers, and asked, "How much?"

Xue Zhiqian stretched out his hand and compared eight, and said: "On average, there are eight hundred people per day, and I will recover the cost in three months!"

Xue Zhiqian smiled: "Your current concerns are a little redundant, since you have this fund, the store and technology are the most important issues, not to worry about whether he is expensive or not, to put it arrogantly, in Beijing, Shanghai, Guangzhou and Shenzhen, as long as you can afford to invest, then you can't lose it! Of course, if the things you make are unpalatable like, then how much money will be lost, but it is not 100%!" If you do a good job of publicity, maybe someone will come to try something as bad as!"

Cao Ping lowered his head and digested these words, Xue Zhiqian smiled: "So, you should mainly understand the location of that store now, and whether there is a large flow of people around, this is the most important thing at present." ”

Cao Ping thought for a while and said: "The location is definitely very good, in the middle of the university town, Tsinghua University in the north, Peking University and Zhongguancun in the west, Beijing Forestry University, Mining University, Geology University, Agricultural University and Beiying University in the east, Beihang University in the south, there are many students at night." ”

Xue Zhiqian slapped the table and shouted, "Damn! Then do it, what are you afraid of?" Suddenly, the people in Starbucks looked over.

Cao Ping looked left and right, lowered his body and asked, "Do you think you can do it?"

"Oh my God! I don't even have to look at it, I know when I hear you say that, I can definitely do it!" Xue Zhiqian was a little excited, and said: "What is the mainstream of customers who are doing catering now? It's the young people! After the 80s, there are still student parties, and the consumption level of students cannot be ignored! There are not many poor students who can go to school in these universities you mentioned! Even if there are poor provinces and cities, the scholarship is enough to eat, of course, you are mainly facing those petty bourgeois youth, music-themed restaurants and bars, who will come if you don't come to the students? Chengguan? When the time comes, invite some young singers to sing, by the way, the Central Conservatory of Music is also nearby, right? Then don't worry about music, I'll go! No, I must join in a share!"

After listening to Xue Zhiqian's analysis for a long time, Cao Ping's wandering heart also settled down, and he couldn't help but slap the table and shouted, "Then fuck it!" This time he was eye-catching, and the waiter came over and said softly: "Sir, do you still need any service?" Cao Ping looked down at the empty cup that he didn't know when, his old face turned red, and he ran out with Xue Zhiqian.

Walking on the road, Cao Ping asked: "Then if the store is determined, what should be done later?"

Xue Zhiqian said: "I signed a contract with the landlord, and then I went to apply for a business license! There are also things like health permits, which are more troublesome, and you have to start running in advance, as for the decoration, you can find a design company, and the decoration of the bar is not so luxurious, the industrial style is more suitable, and I have also seen a bar that directly uses a rough house! It is said to be a decadent apocalyptic style, and its reputation is quite big!" Procurement is easy to do, go to the market to go around and understand, these have to go to run in person, the service staff do not have to worry, mainly the chef, after all, it is catering as the focus, whether the thing is delicious or not is directly linked to the business, you have to choose it well, and there is a bartender, this is also the top priority. ”

Cao Ping thought for a while and said, "Don't worry about the chef, I can, as for the bartender, do you know anyone?"

"Do you cook by yourself?" Xue Zhiqian looked incredulous, he hadn't eaten Cao Ping's dishes, and then smiled: "But it doesn't matter, just be above the passing line." After a pause, he said, "I really don't know the bartender, but I can help you inquire, I have friends in Shanghai who often go to nightclubs." ”

waved a taxi and drove towards Wudaokou, this major event can be determined, Cao Ping is still very excited, and even a little impatient.

Taking out the phone from his trouser pocket, Cao Ping was about to contact the agent to confirm the listing, after connecting the phone, he didn't say a few words, his face sank, Xue Zhiqian saw that the situation was not right, and asked, "What's wrong?"

Cao Ping hung up the phone and frowned and said, "The intermediary said that someone is already talking, and he is ready to sign the contract immediately, saying that if we are sure to take it, we will go over now." ”