On January 6, the promotion of Jackie Chan's "Zodiac" came to Beijing again, and Cao Ping and Xiao Fang made a special trip to the publicity site to meet the eldest brother. Pen, fun, pavilion www. biquge。 info The data of "Zodiac" is very eye-catching, and it broke 220 million box office in the first week of release, second only to "Thai Embarrassment". On the day of the promotion, the box office of "Zodiac" had exceeded 720 million, and Cao Ping had only time to say a few words, and the eldest brother was going to the New Malaysia and Thailand area for overseas promotion.

On January 8th, the long-awaited "The Grandmaster" was finally released, and the crew worked hard to cooperate with the personnel of the publicity and distribution department to promote the film and make the final sprint. Cao Ping also cooperated with the crew to participate in various activities, but the embarrassing thing is that at the event site, he was like a transparent person, and the media's attention would be focused on the participating actors, and he didn't even ask Cao Ping a few polite questions. There's no way around it, the popularity is there, and no one will be interested in listening to the story of someone they don't know. One morning, Cao Ping just sat aside with a microphone, which made Cao Ping a little frustrated.

During the lunch break, Cao Ping took a boxed lunch and found a place to eat, and just after two bites, a beautifully dressed girl in her twenties walked to the place in front of Cao Ping. Raising his head suspiciously, Cao Ping found that the girl was holding a selfie stick in her hand with a mobile phone on it. The girl faced the mobile phone and compared scissor hands, and said lively: "Hello everyone, I am now at the press conference of "The Grandmaster", you can see that there are a lot of people here, quite a lot of them are media, and there are movie lovers like the anchor!

The girl took the selfie stick and spun around, chattering into the mobile phone, Cao Ping was very puzzled, not knowing what she was doing. As she spoke, the girl suddenly looked up and looked around, and when she saw Cao Ping, the girl's face was happy, and she walked over to Cao Ping quickly. walked up to Cao Ping and said, "Hello handsome guy, I'm YY outdoor anchor Fei'er, can you accept my interview?"

What is that? Cao Ping chewed the vegetables in his mouth, looking puzzled. Seeing that Cao Ping didn't speak, the anchor Fei'er used her mobile phone to face Cao Ping, leaned her face over, almost stuck it on Cao Ping's face, and said to the phone: "Handsome guy, come and say hello to the audience and friends in the live broadcast room!"

Hurriedly swallowing the food in his mouth, Cao Ping curiously looked at the half-screenshot of the selfie on the mobile phone screen, and the colorful things that flew out from time to time, he wiped his mouth and asked, "What is this? Are you from the media?"

"Wow, handsome guy, don't you play YY?" the anchor Phil grew her mouth in surprise.

Cao Ping shook his head, and Fei'er explained: "YY is a live broadcast software, which is a way for netizens to show themselves on the Internet, to put it simply, it is an anchor like me, performing programs online, and netizens can see me through computers or mobile phones!"

"Oh?" Cao Ping looked at curiously, he had never been exposed to live broadcasting, and he felt quite interesting.

Fei'er turned around and asked, "So, handsome guy, can you give me an interview?"

Cao Ping nodded, anyway, he was idle and had nothing to do, so he should learn about new things.

Fei'er sat next to Cao Ping and asked, "Are you also here to watch "The Grandmaster"?"

"I'm here for the premiere press conference. Cao Ping couldn't help but look at his phone, a little curious about how this YY allowed netizens to see themselves through a mobile phone.

"Are you a reporter, then?" asked Fei'er, tilting her head.

"No, I'm from the Grandmaster. Cao Ping replied.

"Yes!" Fei'er was very surprised, and said into the phone, "Wow! I didn't expect us to meet a crew member." So what do you do on the crew?"

"I am the martial arts commander of the crew, mainly responsible for designing the martial arts action in the film. Cao Ping replied honestly.

"Martial Fingers?" Isn't the Martial Finger of "The Grandmaster" Teacher Yuan Heping?" asked Fei'er suspiciously.

Cao Ping replied: "There is not only one person in the crew, there is a team, I am just one of the martial fingers, and I am cooperating with Yuan Lao to guide the action." ”

"Wow! that's amazing!" Fei'er was full of envy and asked, "Then you and Tony Leung often meet?"

Cao Ping nodded and said, "Yes, but I have participated less in Tony Leung's action design, mainly Zhang Ziyi and Zhang Zhen's action design." ”

"Wow! That's amazing! Then you must have a picture with them, right? Show me!" Fei'er was very excited.

"This ......" casually showed a stranger the photos on his phone, Cao Ping still minded a little, and smiled: "It's not convenient!"

Fei'er pouted, rolled her eyes, and said, "Don't be so stingy! Our more than 10,000 viewers are waiting to see it!" As she spoke, she shouted into her mobile phone: "Friends, if you want to see a photo of this handsome guy and a big star, please raise your hand, look at Tony Leung's buckle 1, look at Zhang Ziyi's buckle 2." ”

Cao Ping looked at the mobile phone in amazement, just through such a mobile phone, there will be more than 10,000 people watching?

"Oh! just show me!" Fei'er reached out and put her arms around Cao Ping's arm, her bulging chest rubbing against his arm, really embarrassed.

Looking at Cao Ping's embarrassment, Fei'er laughed out loud, and the barrage on her mobile phone was also brushed up, Cao Ping couldn't help but feel that she did it on purpose.

Fei'er grabbed Cao Ping's arm while looking at her mobile phone and read: "Thank you Fei'er for the lollipop sent by her husband and Brother Dao's blood bottle." Suddenly, Fei'er shouted excitedly: "Welcome Brother You to come to check the room...... Wow! Thank you for Brother You's one, two, and three groups of 1314, thank you, thank you!

Cao Ping looked confused, I don't know what she was excited about, but fortunately, she went to talk to that brother You, let go of herself, Cao Ping took the lunch box and changed places and began to eat, after a delay, the dishes were a little cold.

As soon as he finished eating, that Fei'er ran towards him with his mobile phone and said, "Don't go, handsome guy!

Cao Ping was very puzzled, dragged by her, and was embarrassed to walk away in person, so he had to change the topic and say, "Who was that Brother You just now?"

When Fei'er heard this, she said beautifully: "It's the boss of our family, the most popular big anchor, and his audience has hundreds of thousands of people every day!

Hundreds of thousands? Why can hundreds of thousands of people follow him to watch him? Hearing this, Cao Ping's mind became a little lively; If there are really so many people watching it, then this is also a propaganda channel! A big anchor has hundreds of thousands of popularity, so if you find a few more big anchors to promote the movie, I don't know what the effect will be. You must know that the number of viewers of a small provincial TV station is only a few million a day, that is, dozens of big anchors, and watching her live broadcast, it feels like talking face-to-face to the audience, the effect should be good, the more Cao Ping thinks about it, the more he has a doorway, he can't help but want to hurry up and say to Brother Yang of the Propaganda and Distribution Department, is this also a means of publicity.

Thinking of this, Cao Ping hurriedly got rid of Fei'er's entanglement, and hurriedly ran to the backstage of the press conference to find the people from the publicity department, Brother Yang was constantly answering the phone, coordinating and arranging the film promotion work, when Cao Ping found him, he was still taking the time to stuff food into his mouth while yelling at the phone.

patted Brother Yang on the shoulder, Brother Yang turned his head, looked at Cao Ping suspiciously, and asked, "Who are you looking for?"

Cao Ping said: "Minister Yang, I'm Cao Ping, we met at the previous meeting. ”

Brother Yang scratched his head, thought for a while, and pretended to suddenly realize and said, "Oh! Yes, yes, what's wrong?"

"That's right, Minister Yang. Cao Ping said: "Have you ever heard of YY live broadcast?"

Brother Yang nodded suspiciously, and said: "I've heard of it, it was a voice chat software at the beginning, since it was messed down by Tencent, it started to do live broadcasts, it seems that a group of people have made a few channels to entertain themselves, what's wrong?"

Cao Ping said: "I just met an anchor of YY live broadcast, she has more than 10,000 viewers in her live broadcast room alone, and there is a big anchor, there are hundreds of thousands of viewers every day, I was thinking, if we find a few big anchors to help promote the movie, will it have a boosting effect?"

Brother Yang smiled and said, "Come on, brother, propaganda is the work of our propaganda and distribution department, so you don't have to worry about it." As he spoke, he turned back and continued eating.

Cao Ping frowned and said, "I also want to contribute something to our movie." ”

Sighing, Brother Yang turned his head and said, "Brother, you may not understand, what kind of YY live broadcast, there is a nickname called Migrant Worker Channel, who are those viewers of it? Either students, or migrant workers, how many of them have spending power? Expect them to sell movie tickets? Who do you sell them to? Besides, do you think the popularity of those anchors is really that high? Popularity can be bought, you know? As long as you can afford to spend money, you can also buy hundreds of thousands of zombie fans." What we want in publicity is the effect, just take the general TV media and print media as an example, they are all covering propaganda, all ages are launched, at least there will be general audiences who have purchasing power and can go into the cinema to watch movies, unlike those online live broadcasts that watch ghosts and fights for free, how many people watch movies? Brother, you just have to be busy with yourself, and I am here for publicity!" patted Cao Ping on the shoulder, Brother Yang turned his head and grabbed the phone, and continued to yell.

Cao Ping silently closed his mouth, he didn't agree with Brother Yang's statement, why did he think that migrant workers had no purchasing power? Moreover, the popularity was not as exaggerated as he said. At least, in terms of the number and frequency of the barrage that Cao Ping saw just now, the popularity is not too large. Cao Ping still thinks that this kind of online propaganda mode that can directly meet the audience face-to-face is still very useful.

However, people don't agree with our idea, Cao Ping sighed, that's okay! People are professional, so let's not follow the blind mixing. However, this kind of webcast is indeed a good way to publicize, Cao Ping is very interested in researching it, and when he has money in the future, he can also build a platform to play, but the current problem is that there is no money!