Chapter 262: "Flower Thousand Bone" became popular
"I'm talking about this Cao Ping, wow! Why didn't you find him so handsome before?" Yang Xiaoyue couldn't help but want to lick the screen. Pen @ fun @ pavilion wWw. biqUgE。 info
Xie Yiting put the outside on the table and said, "Hurry up and eat it! ”
Yang Xiaoyue got out of bed to eat while holding her mobile phone, and at the same time took her mobile phone to look through Cao Ping's previous Weibo.
Xie Yiting sat on the side and watched her eat, and asked, "Did you find the TV series?"
"No, I can't see it on the Internet......" Yang Xiaoyue suddenly found the makeup photo of Killing Qianmo that Cao Ping had posted before, and after putting on the makeup, that beautiful face made her stunned directly. The chopsticks were brought to his mouth, but he didn't move with his mouth open.
"Hey, you're stupid!" Xie Yiting raised her hand and shook it in front of her eyes and asked. Yang Xiaoyue held up her mobile phone and said excitedly: "It's so beautiful! It's so beautiful! I'm in love with him!"
Xie Yiting pursed her lips and said, "The last time you watched "The Legend of the Ancient Sword", you also said the same thing about Li Yifeng. ”
"It's different!" Yang Xiaoyue said: "This time it's true, I'm really moved, look at his smile, wow! It's so crisp! I'm going to marry him!"
Seeing that she didn't look like a fake, Xie Yiting's smile was a little difficult to look at, Yang Xiaoyue chattered excitedly about her admiration for Cao Ping, and at the same time enlarged each of his photos, she almost licked it directly at the screen.
Xie Yiting watched her movements, her smile gradually disappeared, and just when she said excitedly: "I will not marry him in my life!" Xie Yiting suddenly said: "I don't allow you to like him!"
"Huh?" Yang Xiaoyue was stunned, and asked suspiciously, "Why?" She suddenly found that Xie Yiting had become different from usual, but she couldn't tell what was strange.
Xie Yiting frowned and bit her lip, as if she had suddenly made up her mind, grabbed Yang Xiaoyue's hand, and said, "Xiaoyue, I have to tell you one thing, you have to promise me, no matter what I say, you don't blame me." ”
"How...... What's wrong?" Yang Xiaoyue asked with a stammering face when she saw what she said solemnly.
Xie Yiting got up and closed the door of the dormitory, walked back, and suddenly knelt down on one knee to Yang Xiaoyue, and said: "Xiaoyue, I have liked you for a long time, I have fallen in love with you since I first met you, I like your eyes, your teeth, your hair, I like your breath, I like your happy smile when you watch TV series, I know it's too abrupt to say this, but I really can't help it, I beg you, be my girlfriend, okay?"
Yang Xiaoyue opened every facial feature at a speed visible to the naked eye, and her chin was almost unable to be retracted, and after a while, she came back to her senses and said with a smirk: "Ahaha, that, today is not April Fool's Day, right? Don't joke with me, are you recording funny videos?"
Xie Yiting shook her head and said: "No, I'm serious, before I met you, I always thought I was an ordinary girl, but you made me recognize my heart, I want to accompany you every day and look at you every day." If you hate me, you can hit me, you can scold me, but please don't leave me, okay?"
Yang Xiaoyue was still looking at her in a daze, Xie Yiting closed her eyes in despair, and sat on the ground in pain, tears falling down in a daze.
Suddenly, a trembling hand gently wiped away the tears on her face, she opened her eyes in surprise, only to find that Yang Xiaoyue looked at her shyly, and whispered: "Why didn't you say it earlier? I'm also very tired of acting!"
Xie Yiting couldn't help but get up and hugged her, eager to rub her into her arms, and she also reached out to wrap her waist around her waist and gently leaned her head on her shoulder.
Xie Yiting whispered in her ear: "Let's eat! It's going to be cold." ”
"Hold ...... again"
"Good ......"
"Xiaoyue?"
"Huh?"
"Don't watch those idol dramas in the future, I'll take you out to play, okay?"
"Hmm, but I have to finish watching "Flower Thousand Bone" first!"
......
(I'm sorry for the off-track style, but when I wrote it, I actually felt honey sour, and I despised myself who wrote with interest...... )
Like Yang Xiaoyue, there are not a few people who have never watched "Flower Thousand Bone" and have been tickled. In the heated discussion on the Internet, Cao Ping and his friends are naturally indispensable.
Any show needs to be promoted, and TV dramas are no exception. The night before the premiere of "Flower Thousand Bone", Wang Zhonglei, Huang Bo, Huang Lei, Zhang Yishan, Sun Honglei, Wang Xun and other brothers had already posted on Weibo to take the initiative to promote the TV series. The next day, Zhang Yixing, Luo Zhixiang, Zhang Zhen, Zhu Dan, Zhou Yiwei, Di Lieba, Zhou Dongyu and other friends also forwarded Weibo to help publicize. However, the biggest role is still the implicit promotion on the Internet. The nickname is Anqi, of course, it is a marketing account, and there are many more of the same marketing accounts in Tieba, Weibo, and WeChat public accounts. These are all part of the online promotion, and the offline promotion company has entrusted Huayi's fan economy team to assist in the development.
After the first week of broadcasting, the planned publicity and promotion methods were carried out in a step-by-step manner, but the results achieved were far from everyone's expectations. At the beginning of the promotion plan, a large number of netizens on the Internet have spontaneously discussed, and the propaganda means are just adding fuel to it. Wenlian Company and Hunan Satellite TV's follow-up publicity activities have not yet started, "Flower Thousand Bone" is like a rocket, and it has become the first place on the Weibo hot search list, for a while, the discussion about "Flower Thousand Bone" on the Internet is overwhelming, and it is only the end of four episodes, "Flower Thousand Bone" exploded!
The speed at which "Flower Thousand Bone" became popular far exceeded everyone's imagination, and the just-concluded "Ancient Sword and Strange Tales" has already been called the king of the hit drama of the year, and "Flower Thousand Bone" has only been released for the first week, and the popularity has a faint tendency to catch up.
The hit on the TV side has made the online broadcast right that has not yet been sold the most sought-after film and television copyright at the moment, Youku, iQiyi, Sohu and other video sites have sent people to talk about the purchase of network copyrights. Cao Ping was very glad that when he asked Chen Yiwen to hunt, when he seemed to inadvertently say that he wanted to buy the online copyright of "Flower Thousand Bone", he hesitated, and this hesitation at least increased the price of 500,000 per episode!
If he hadn't paid attention to the changes in the online broadcasting rights market and reported to Cao Ping in a timely manner, maybe the broadcasting rights would have been sold to Hunan TV now.
After learning about the current popularity of "Flower Thousand Bone", Cao Ping decisively asked Xiaobai to continue to increase publicity investment and continue to hype up the popularity of "Flower Thousand Bone", the higher the popularity, the more difficult it is for those video sites to suppress the price.
Of course, the pressure time can't be too long, otherwise if the heat passes, it will be smashed in your hands, so, after the broadcast of 5-8 episodes in the second week, the popularity of "Flower Thousand Bone" rose a notch again as everyone expected, Cao Ping struck while the iron was hot, and directly signed a licensing agreement with Youku, iQiyi, and Mango TV, three video platforms, and the three bought the broadcast rights at a total price of 6 million per episode.
This is also the result of several video websites discussing together,With the current popularity of spending thousands of bones,It is impossible to spend a lot of money to buy an exclusive,After all, it is already on TV,And the price is really expensive,No one can spend nearly 350 million money to buy an online exclusive,So it's the most cost-effective thing to buy together。
Cao Ping was painful and happy during this time, after the sixth episode was broadcast, he became a new Internet celebrity, and a large number of fans who were amazed by the killing of Qianmo in the play found his Weibo account and followed, and the number of his fans soared by more than four million overnight. At first, he was still a little curious and replied to fans' private message questions one by one.
But later, more and more private messages and more and more explicit questions made him really overwhelmed, so he simply let it go. These are all small problems, what really affected him was that someone actually exposed his home address, resulting in more and more gossip media reporters blocking the door of the villa area, and the property was promptly dispatched to maintain order, otherwise the cameras would be at the door.
After the last time he cracked down on some of the media, Cao Ping thought he wouldn't be subjected to such harassment again, but he underestimated the madness of the paparazzi. Even though the security team monitored at all levels, there were still paparazzi who sneaked in and successfully took a photo of him and Yingbao getting into the car together, posted it on the Internet, and gave an unscrupulous title - "Xiaohuadan Zhao Liying and her boyfriend live together photos exposed", which made him very popular.
He also tried to use special means, but with little success, the gossip media is different from the regular media, not only is there a lot of them, but also very bold, and they are not afraid of threats at all. These media are a bit like a leather bag company, an office, a dozen people, dozens of computers can be opened, and if someone is closed down and another one is opened, it will be over. And the point is that the card is very accurate, and there is no way to write what should not be written, and there is no way to sue, just like a dog skin plaster, it can't be shaken off, which is really depressing.
Before the recording of the fourth episode, Cao Ping first took Lao Xiong to Xuanxia Technology, found Han Kun, signed an agreement of intent with him, and entrusted them to help make a mobile phone video application. Cao Ping is a shareholder, and the agreement of intent is just a procedure. Video applications are not difficult to do, and it is a specialty to show off, Han Kun calculated the time, and asked the technical department to take the time to do it, and it is estimated that the product will be released in a month, but they can't help much in terms of content.
The most valuable thing in the video industry is resources and copyrights, followed by technical talents. In terms of content, Xiaobai has begun to contact Youku, iQiyi and other companies, their media library has more resources, and Wen Lian can buy it directly with money.
Xiaobai initially budgeted the funds and applied for 500 million yuan, Cao Ping originally thought that he would not be able to spend it, but it didn't take long for Xiaobai to apply for another 200 million yuan. Cao Ping learned about it and found that making video applications is really a chore for money.
As mentioned earlier, today's online broadcast copyright is no longer like the previous price of cabbage. "Flower Thousand Bone" only sold the premiere rights of TV and the Internet, and it has already recovered its costs and made a lot of money, but I never thought that the money earned was not enough to fill the pit of video content. The video industry has invested in real money! There are millions of hit dramas with one episode at every turn, and one is hundreds of millions of dollars of money when you buy it, and you can't even see a blister after hundreds of millions. There is no advertising revenue in the early stage, and all the money has to be paid in advance by Wen Lian, if it is done, it is good to say, if it is not successful, the money is smashed in his hands.
Although he was a little distressed, Cao Ping gritted his teeth and approved another 500 million yuan in procurement funds, which could not be saved. I can't buy a few hit dramas, but it's enough to buy some cheap ones to charge traffic. Xiaobai, who has sufficient funds, directly swept away the old goods in Youku, iQiyi, and Sohu Library, except for some that are on the air, and exclusive originals, all the others who have not heard of them have bought them.