037 times, a well of fine wine with the immortals, the city of wine to bring their own
Mei Zhenyi casually pulled out the name of a Donghua Shangxian, that is, the identity that Ming Chongyan had once pretended to use to deceive Lu Chunyang, and at this moment, he gave it to the unknown Taoist priest. Hearing this, the old lady stood up, grabbed Mei Zhenyi's shoulders and said tremblingly: "Little boy, it turns out that you have seen that immortal? Is it really that he asked you to come? You won't lie to the old man, right?"
Ji Shancheng hurriedly explained: "This is the little son of Nanlu Hou Meigong, my mother should have heard of it, he recently served the divine doctor Sun Simiao in Qiyunguan, how could he lie to you?"
"Oh——, so much, thank you so much, thank goodness. The old lady let out a sigh of relief, her legs were weak and she almost couldn't stand firmly, Ji Shancheng hurriedly hugged her mother. Mei Zhenyi said: "The old man's body is very tough, but he has been exhausted for the past few days, and his rest and diet are not good, and he will be fine after a few days of recovery." ...... Since Donghua Shangxian asked me to pass the word, you don't have to worry about your own affairs anymore, I will help people to the end, please rest assured. ”
Mei Zhenyi cured the old lady's "illness" in this way, without prescribing or taking medicine, just a few words. Is this a pretending god to play a ghost? There are many tricks to pretend to be a ghost, it just depends on how to use it, since the cause of the old lady's illness is to collide with the gods, then the antidote is also the gods to spread the word.
Ji Shancheng was naturally grateful to Mei Zhenyi, and he couldn't wait to pull the whole family out to kowtow, but Mei Zhenyi stopped him from thanking him again and again. When leaving the restaurant, Ji Shancheng kept sending them to the Shili Peach Blossom Road crossing, and Mei Zhenyi asked before getting on the horse: "Shopkeeper, Lingtang's illness is cured, but have you ever thought about what to do with the operation of the restaurant?"
Shopkeeper Ji smiled bitterly: "As long as the family is healthy, the matter of the restaurant, one day at a time." Could it be that Mei Gongzi has any teaching?"
Mei Zhenyi asked endlessly: "Have you heard of crisis public relations?"
Shopkeeper Ji looked puzzled: "What is Mei Gongzi talking about? Of course, he hadn't heard of this modern term, and not only him, but everyone else around him was confused.
Mei Zhenyi smiled mysteriously and beckoned: "Shopkeeper Ji, you come here with your ears." He leaned into the ear of Shopkeeper Ji and muttered for a long time, then raised his hand and patted Shopkeeper Ji's shoulder and said, "That's it, remember?"
Shopkeeper Ji nodded with some doubts: "Is this appropriate?
"You can do it yourself, either the whole family will tie their necks and drink the northwest wind, or do as I say. Mei Zhenyi turned over and said again: "Don't worry, there is no problem, even if the business is not as hot as before, at least it can be maintained until your family brews new wine." I will send you a peach charm inscription, the last sentence is 'here in the mountains taste, the immortals also wander', the next sentence is 'the wine goes with the immortals, the wine brings itself', please carve it into a big brand, hang it at the door of the restaurant. ”
What idea did Mei Zhenyi teach him? A very creative idea is to do the opposite, not to hide this matter, but to publicize it with great fanfare, but to add some material to the story. For example, the Taoist priest drank wine for three years, and gave the well wine for three years with the immortal method, which must be truthfully promoted, but a little rumor should be added. It is said that the Taoist priest left a sentence when he left: "Such a delicacy and immortal wine, it is rare to enjoy it in the world, and the three years have expired, and the wine can no longer be greedy." ”
At that time, there were no television, newspapers, and the Internet, and it was this kind of gossip that spread the fastest by word of mouth, and all of a sudden, 10,000 hotels became the focus of gossip on the streets and alleys of Wuzhou, and this joke was even adapted by storytellers to be preached in major tea shops. Advertising is about the focus effect, at that time these were advertisements that did not require money, so many people passing by here, will go to the Wanjia Hotel to dine, experience the original place where the immortals stopped, by the way to visit the legendary well in the backyard, and even many people still come as before.
Wanjia Hotel no longer sells alcohol, because some immortals have sent a message - not allowed to sell, if you want to come here to eat and eat, please bring your own wine. This trick is quite peculiar, but it has whetted people's appetites, and the business of Wanjia Hotel has gradually recovered as before. Anyone who runs a hotel knows that the profit is the greatest for alcohol, especially for home-brewed wines. In this way, the hotel's biggest profit project is gone, but the profit business of operating meals can still be maintained, and the game made by this hotel is really good, and it is worthy of the customers who come to the door.
After another three or five years, Lao Chunhuang will be brewed again, and you can make up another story, just say that the immortal gave Ji the shopkeeper a dream again, saying that "Wuzhou does not have this wine, it is really a pity, the old Chunhuang of the Ru family, although it is not as good as fairyland wine, but it is also called a good wine ...... in the world" Yunyun, and it is logical to take out Lao Chunhuang and sell it, and then there is an advertising effect, and then the restaurant can be completely turned over.
Mei Zhenyi came up with an idea, and the shopkeeper Ji grabbed the medicine according to the prescription, and it really worked after a try, these are all things that will not be mentioned later. Mei Zhenyi casually said a limerick poem, and asked the shopkeeper Ji to go back to be the peach charm inscription in front of the restaurant, and then beat the horse away. Mei Liu praised: "Good poetry, good poetry, young master is really good literary talent!"
Mei Zhenyi smiled a little angrily: "Your sycophant is too much, a smooth mouth, can it be regarded as a good poem? Don't talk like this in front of people, spread it out and let others laugh at my ignorance and arrogance!"
Mei Liufa shook his head and said: "The young master is wrong, you have only read the book for a few days, and you can export the chapter, then you must be a well-educated person full of articles in the future, I suspect that you are a Wenqu star!" Everyone laughed when they said it, and there is a way to wear thousands of clothes.
Everyone talked and laughed and walked back along the ten-mile peach blossom road, and at this time a high-hairpin Taoist priest came to the opposite side, wearing a blue-gray Taoist robe, with a wine gourd hanging on his waist, and his appearance was very simple and clear. When the Taoist priest saw this group of people riding on, he raised his eyes and stared at Mei Zhenyi, and made a "huh" sound in his mouth.
Mei Zhenyi also saw this Taoist priest, and her heart moved, and she suddenly thought that this person's description was very similar to the Taoist priest described by Ji Shopkeeper. But before he had time to think about it, he was riding forward on his horse, and the Taoist priest's footsteps were also extremely fast, and he passed by in a blink of an eye. When the figure of the Taoist priest had disappeared into the peach blossom forest, there was a sound of singing from behind Mei Zhenyi-
Zhijun is fortunate to have a heroic spirit bone, so he teaches him to be in a trance.
Hanyuan Hall on the Crystal Palace, clearly pointed out the fairy cave.
The big husband, when you meet the truth, you need to hold on to your heart.
The five elements are matched from the knife Gui, and the turtle and snake are reversed.
The three corpse gods must be beaten thoroughly,......
The singing kept coming, and I heard it very clearly all the way on the ten-mile peach blossom road. Mei Zhenyi frowned and said, "Did you hear that?
And everyone else shook their heads: "No, I didn't hear anything, young master, did you hear it wrong? It's getting late, let's go back quickly." Mei Zhenyi was surprised and a little uneasy in her heart, but she didn't say anything more, she raised her whip and urged the horse to speed up, and the song gradually became inaudible.
When I returned to Qiyunguan, I was surprised to find that Zhang Guo was not there, and I asked the next person to know that Mei Yi picked up his family to Jingwu Villa today, and also picked up another "distinguished guest". The Marquis of Chang'an invited a gentleman to come to Wuzhou to be Mei Zhenyi's enlightenment teacher, teach him his homework, and by the way, also take care of the Mei family's industry in Wuzhou. Mei Zhenyi felt very strange when she heard this, with Sun Simiao here, did she need to specially invite a teacher from Chang'an? Her "father" should not do this, and besides, Hou Ye has now left Chang'an and gone to the military camp outside the Saiwai, how can he have time to take care of these things? I am afraid that the arrival of this gentleman is something else.
If there is an article, there will be an article, Mei Zhenyi doesn't care too much, he can even put Zhang Guo, an old goblin, on a flat scale, and he can't deal with the teacher from Chang'an? If he really treats him as a child, he is out of sight, and he has never seen any means on the rivers and lakes? After dinner that day, he still went to find his master, Sun Simiao, and if he had any doubts in his heart, of course he had to ask this old man for advice.
"Teng'er, do you say that the old mother of the Ji family is really an insatiable greedy person?" After listening to the story of Wanjia Hotel, Sun Simiao asked thoughtfully.
Mei Zhenyi: "Of course not, some people say that she is not greedy enough and suffers from herself, so that she is tired of her family, but I don't think she can say that." The old lady was a good person, so I took the initiative to treat her heart disease. ”
Sun Simiao's eyes lit up: "Oh, then how do you say this?"
Mei Zhenyi: "The mother and son of the Ji family, to a Taoist priest whom they don't know each other, giving three years of fine wine for free, is this something that ordinary people can do? If this kind of person is also greedy, isn't there no good person in the world? As for the talk of raising pigs on wine lees, it is just a casual remark, and it is also the common feeling of ordinary people. They are laity and cannot be punished for their vulgarity. ”
Sun Simiao nodded: "It's been three years since the wine was returned, and it doesn't count as a punishment?"
Mei Zhenyi: "Right and wrong are also clear, and what he does is also very subtle, praised by everyone, he can't be said to be a bad person, but I don't like it." ”
Sun Simiao: "What do you say?"
Mei Zhenyi: "Taoist Shibai drank the wine of the Ji family for three years, and returned the wine in the well of the Ji family for three years, which not only shows his great powers, but also has a reward for his kindness, and he is also clear from wrong, and he cannot be said to be a bad person." ...... But thinking about the predicament that the Ji family is suffering today, the ancestral property is almost lost, not because of Ji's mother's words, what if the Taoist priest never appeared at all?"
Sun Simiao replied: "If that Taoist priest hadn't appeared at all, the business of Wanjia Hotel in the past three years might not be very prosperous, but it would not have suffered great joys and sorrows like now, and he was still selling his old Chunhuang safely, and Wanjia Hotel was still Wanjia Hotel." Are you trying to say that?"
Mei Zhenyi: "It's also inappropriate to say this, the Taoist priest let his family have three years of fine wine in the well, and he didn't feel sorry for his family." Some people also say that it was the shopkeeper who had no foresight, so that he abandoned the ancestral cellar and was responsible. ”
Sun Simiao smiled and asked rhetorically: "If it were you, what would you do? If there was good wine in your own well, would you go back to brewing? How many people in this world would be like this?"
Mei Zhenyi nodded and said, "Thank you Master for your advice, I understand." ”
Sun Simiao: "What do you understand?"
Mei Zhenyi: "That Taoist priest repaid the love for three years with wine in the well, there is nothing wrong with it on the surface, but after careful and in-depth study, he regards ordinary people as game pieces, but the Ji family can't stand this kind of game, and the old mother is almost seriously ill and the ancestral property is not guaranteed." He's playing the world like this, it's better not to show up!"
Sun Simiao pondered: "What you said also has some truth, but this matter is not a dead end, and the Taoist priest is not framed. Didn't you teach the Ji family a method? If you do what you say, I am afraid that the business will be better in the future, and it should be given by the Taoist priest. ”
Mei Zhenyi frowned: "This may be the case, but not everyone in the world ......" At this point, he stopped, embarrassed to continue.
Sun Simiao continued this sentence for him: "But not everyone in the world can be as smart as you? Do you want to say this? However, you have a good idea today, as long as the Ji family acts according to it, it will not encounter real difficulties." Since you have intervened, you are also in the fate of the law! That Taoist priest has great magical powers, maybe he can also expect this kind of outcome?"
Mei Zhenyi: "What if it's just a matter of facts, and doesn't talk about supernatural powers? That Taoist is still inappropriate, and I don't want to play chess with the Ji family's mother and son." ...... In the afternoon, I saw a Taoist priest at the foot of Jingting Mountain, which was very similar to the description of the shopkeeper Ji, and I heard his singing all the way, and the rest of the people could not hear it. What do you think is going on?"
Sun Simiao closed his eyes slightly and pondered for a moment, then opened his eyes and said: "You are already in the middle of enlightenment, then keep the path of enlightenment in your heart, and it is no wonder that you are surprised." ”
......
The person sent from Chang'an is called Cheng Xuanhu, his ancestors used to be broad, and later his family fell into Pei's Mansion as a staff member, and he sought a loose title of Confucian Linlang, but he did not fill the real gap. This time, he was sent to Wuzhou by Pei Yu'e in the name of the Marquis of Chang'an, and he also had the intention of asking the Pei family for credit, and if he did a good job here, he would have a good future in the future.
Cheng Xuanhu went to Wuzhou with two tasks, one was to "train" Mei Zhenyi to be his enlightenment teacher, and the other was to check the accounts of Jingwu Villa and seize the Mei family's financial power in Wuzhou. Therefore, the first thing he did when he came to Jingwu Villa was to "check the accounts", asking Zhang Guo to hand over all the account books over the years to him, and the second thing was to send someone to send a message to Mei Zhenyi to Jingwu Villa to "apprentice".
In Cheng Xuanhu's opinion, the idiot little Hou Ye who had just woken up was amazing, and he was also an ignorant child, and he was appointed by the Hou Mansion to be a teacher, as long as he said a word, the little boy had to listen obediently. Mei Zhenyi's first impression of this "Master Chen" was not good, because his second day at Jingwu Villa led to one thing - the suspension of the construction of the Green Snow Shrine.
There is nothing wrong with the accounts of Jingwu Villa, Zhang Guo and others have been living well in Wuzhou, in addition to the monthly money, Mei Xiaolang also has a reward every year. Moreover, with the laws of the people at that time and the loyalty of the domestic servants, there was very little malpractice, and every expenditure was clear. If you want to check the accounts and find faults, Cheng Xuanhu quickly set his sights on another thing and started to make an article, that is, Jingwu Villa has to spend a lot of money to build the Green Snow Temple, this expenditure is too big, and I can't say why.
He asked Zhang Guo what was going on? Zhang Guo naturally couldn't answer, and he couldn't tell an outsider like Cheng Xuanhu about such a secret thing as killing Ming Chongyan, he only said that it was ordered by Hou Ye. Cheng Xuanhu thought that it was too extravagant to build such a shrine for some reason, and decided to redesign it and reduce the expenditure by half.
Zhang Guo returned to Qiyun to report to Mei Zhenyi and asked him what to do? Mei Zhenyi replied: "Worship God is like a god, it is not that Lu Xue wants my Mei family to set up a shrine for her, but that my Mei family is grateful for her kindness and voluntarily erects a shrine. ”
Here I want to explain that in ancient times, the specifications of building ancestral halls and temples were different from those of ordinary houses, and it was not just about building a house and erecting statues of gods. All the materials should be the best, including the beams, lintels, tiles, tiles of the process are very particular, the cost is more than ten times higher than the same scale of ordinary houses, if it is hastily built, it is really better not to build. Mei Zhenyi said very simply, and the construction of the Green Snow Shrine stopped, he felt a little angry in his heart, but he couldn't help it.
Although Mei Zhenyi is the eldest son of Mei Fu, the industry in Wuzhou is also the dowry of his mother Liu Qiaoniang, and he has already said that he will pass it on to him in the future. But in the society at that time, only the parents had the absolute right to control all the family's property, and Cheng Xuanhu managed the family property on behalf of the Chang'an Marquis Mansion, and Mei Zhenyi could not have any objections.