Chapter Ninety-Eight: The Pit Money Plan
......
The script of "Dark War" was unanimously approved, and the second film prepared by Tianyi Pictures was officially determined.
When the company was established, there were a total of more than 7 million funds, and 1 million was allocated to Huang Jianxiang as the promotion fund of "Blind City", leaving 1 million as working capital, and the investment in "Dark War" was limited to 5 million. Fortunately, although this movie is a police movie, there are actually no hot gunfight scenes and complex post-production special effects, and five million is enough.
The kick-off ceremony was scheduled for March 16, and there were only a few more than ten days for the actors to familiarize themselves with the script and figure out the roles.
I have watched the movie "Dark War" several times, and I am very familiar with it, and there is nothing to prepare, so as soon as I received a call from Cao Xiangdong, I rushed back to Huhai.
"Fifteen million, that's the lowest price I can negotiate. "Cao Xiangdong gave me the bottom directly.
I asked, "Wang Jincheng spent 50 million to buy Shenzhou Ping'an, if we spend 15 million to win Huhai Shenhua, will it be considered very profitable?"
Cao Xiangdong shook his head, "Compared with Wang Jincheng, we don't make much money. The Shenzhou Ping An he bought for 50 million is still in the Super League, and Huhai Shenhua has been relegated to the first division, which is more than twice the value; and he has completely taken over the original team of Shenzhou Ping'an, and now Huhai Shenhua only has a group of substitute players who have not been transferred, and this value will be greatly reduced. ”
"Actually......" Zhong Shenghan then added: "Originally, we estimated that about 10 million would be able to win Huhai Shenhua. But at the last moment, the other party bit to death and refused to give in. I suspect that it was leaked to let the other party know that we were bound to win, so he was so confident to stiffen with us. ”
I suddenly remembered what happened at Zhu Yunren's house on the first day of the Lunar New Year, who else could there be besides Wang Jincheng who leaked the news?
"Five million is not a small amount for us, but we still rely on ourselves to take it step by step. What do you think, Daojun?" Cao Xiangdong changed his words and called me Daojun, it seems that he has already told Zhong Shenghan a lot of things in private.
I walked back and forth twice with my hands behind my back, and said categorically: "No, fifteen million is fifteen million, if we don't win Huhai Shenhua, we will start from the second division, and it will take at least two or three years to enter the first division." It's worth it for five million for two or three years!"
One of the things I lack most now is money, and the second is time, money can be found to make money, but time is gone, and the gods have no solution.
Cao Xiangdong and Zhong Shenghan wanted to say something more, but I waved my hand to stop them, "I'll do the money thing." You go and settle this matter with each other now. ”
......
Liu Laodao is getting more and more magical, and the believers of Tianyiguan are also getting more and more upright, which makes me quite relieved, so I didn't stop when I passed the gate of Tianyiguan, and went directly to the resort.
"Daojun came just in time. Zhu Yunren has been busy at the resort all this time, and as soon as he saw me come in, he immediately greeted me and said, "The marketing team has come up with the final plan and is about to ask Daojun to take a look." ”
I took a look at the "Final Draft of the Marketing Plan of Tianmen Mountain Resort", and this Nima's thick 180-page A4 paper, I'm afraid there must be hundreds of thousands of words, plus various tables and charts......
I didn't have the heart to look at this thing, so I threw the "plan" on the coffee table, "This is your old Zhu's business, so I won't interfere." ”
"Then I'll briefly report to Daojun. "Zhu Yunren is a smart person......
"First of all, we redesigned the new bottles, which are divided into three types: one-pound, half-pound and two-tael pockets. Zhu Yunren said and took out a set of wine bottles for me to see.
On the delicate white porcelain vase, there are a few faint peach blossoms, which is very elegant and charming. I was satisfied and gave a thumbs up: "Yes, yes, it looks very valuable, much more beautiful than my wine jar." ”
"Where is it, Daojun, you are back to the basics, how can we worldly people compare. Zhu Yunren said modestly, and then introduced: "This marketing plan is divided into four aspects: first, a one-month free reward campaign will be launched: guests who spend more than 588 yuan in the resort restaurant or stay in a luxury suite will receive a free bottle of one-pound peach blossom fairy brew." ”
"Second, during this month, Qian Wanyou and I will give away a batch of Peach Blossom Fairy Brew to friends and celebrities in the business circle, and invite them to taste it for free. At the same time, we will also invite some well-known domestic tasters and gourmets to hold a wine tasting event to make a professional judgment on Peach Blossom Fairy Wine. The results of the judging will be widely disseminated through various media such as television, newspapers, and the Internet. ”
"Thirdly, after a month of publicity and promotion, we will carry out a limited preferential promotion: buy two get one free for each set of Peach Blossom Fairy Brew, 1,888 yuan per set, limited to 100 sets, and buy three and get one free for one set of one-year aged wine, 3888 yuan per set, limited to 50 sets. ”
"Fourth, after the end of three rounds of publicity and promotion, the Peach Blossom Immortal Brew will return to the normal price: 999 yuan per bottle for one pound of Peach Blossom Fairy Brew, and 1999 yuan per bottle for one pound of one-year aging. And it is available in limited quantities: guests can only purchase a maximum of two bottles per table. Daojun, do you think this plan will work?"
First, dig a hole for free, then ask a professional to judge and improve the pressure, and finally the preferential promotion and limited supply to engage in hunger marketing. This business routine is really deep......
"Okay, let's do it. You're better at business than I am, and you're the owner of the resort, so you don't have to ask me about these things in the future. "A third-rate boss will only manage money, a second-rate boss will only manage things, and a first-rate boss will only manage people. I think I'm supposed to be a super-first-class boss, I don't care about anything, just count the money, hahaha!
After talking about the marketing plan, I said what I meant: "By the way, I came today to have an important matter, and I want to ask you and Qian Wanyou for help." ”
Zhu Yunren said respectfully: "Please Daojun command." ”
"Do you remember the last time I mentioned to you about the acquisition of Huhai Shenhua?"
"Isn't it already talking?" Zhu Yunren immediately understood that I was here to ask for money today, and immediately took the initiative to say, "How much money do you need?"
I replied, "The purchase price is fifteen million." Let's do it: You, me, and Qian Wanyou each invested 5 million to win Huhai Shenhua, is there a problem?"
"No problem!" Zhu Yunren said without hesitation: "Qian Wanyou and I have already prepared, I originally thought that Daojun would need about fifty million, but I didn't expect that now we only need five million each...... As soon as it was a trivial matter, I immediately informed Qian Wanyou to remit the money to Daojun. ”
Alas, it's really a pleasant thing to be friends with local tyrants, and there is no need to talk about the "little things" of five million in person...... If a friend like Zhu Yunren and Qian Wanyou can hand over another 800 more, can I still worry about money......
"Okay! Regarding the equity distribution, I asked the club's manager, Cao Xiangdong, to come and talk to you. After saying that, I got up and said goodbye, without any politeness. Before going out, I turned around and said: "If Wang Jincheng hadn't deliberately leaked the news, this matter would have been done with only 10 million." ”
......