Chapter 346: Building Momentum
Anyuan's new product launch conference ended successfully, due to the participation of many film and television stars, the organizers invited celebrities and real rich, even if the reporter could not enter the press conference, but the information of the auction still circulated.
"A life-saving elixir worth 25 million?"
"Take a sip, hundreds of thousands will be gone!"
"The new product launch is fake, and the illegal auction is real!"
“......”
All kinds of reports first began to spread on the Internet, and several major web portals also reprinted them, and the negative false reports that Anyuan health care products had been poisoned were also turned out, but it was soon confirmed that it was deliberately planted by someone.
The first thing that comes to mind when netizens who see the registration is hype, they are rich and celebrities, which company holds a new product launch conference like this, and the media is not allowed to enter, and the auction is held in private, whether it is true or false is not said.
More than 20 million elixirs? What kind of wine to drink hundreds of thousands of dollars in a sip? It is clear that it is deceitful to deceive people! It is possible to say that the uncles and aunts on the street have been deceived, but are those rich stars all fools? Who would spend so much money to sell them? In other words, there are posts on the Internet about the purchase of souvenir gift boxes for the new product launch of Anyuan at a high price.
As soon as they saw the report of the health care product company, many netizens began to scold without knowing the facts, thinking that all health care products were deceptive garbage.
Li Lingxuan is undoubtedly the person who pays the most attention to the results of the press conference, and Anji also uses her mobile phone to look at the relevant reports and evaluations. Only Chen Cheng doesn't take these things seriously, in his opinion, as long as he has taken the medicine. Needless to say, those people will also take the initiative to buy their own products.
Regardless of whether the reviews are good or bad, as long as someone pays attention to it, it is a good thing, and it is impossible to have any effect within a few days, and the success of the auction depends on the sales situation in a week or two, but after finding that the Internet is so violent, Li Lingxuan immediately arranged her own promotion strategy.
In the entire Chinese market, only a few areas still have agents operating. The same feature of these markets is that the previous sales were good, and they felt that Anyuan's product market performance was very good, and they have been wholeheartedly operating this product. Therefore, Li Lingxuan does not adopt a one-size-fits-all model for the national market, and she believes that good agents sometimes have better results than self-management.
What these agents don't understand is why the factory doesn't notify them of the new product launch, as if they are marginalized by the company. They certainly know that other markets have been reclaimed by factories for self-operation. It was indispensable to worry and be afraid, and the mood gradually stabilized under the patient persuasion of the resident sales representative.
Two days later, Li Qian finished her work in her hands, and wanted to sit down and rest for a while with a teacup, she went outside the day before and came back late after a busy day, and she was not idle in the morning, she was indeed tired enough, but who hadn't drunk it in her mouth. The mobile phone suddenly vibrate, and when I picked it up, I saw that it was my grandfather's phone. Press the answer button immediately.
"Grandpa, I went to see you the day before yesterday, do you want to ask me to go back again?"
"Huh...... Qianqian, grandpa wanted to inquire about something, the neighbor Lao Wang said today that the gift box you brought was recycled at a high price, and a gift box cost 250,000, is this true?"
"Grandpa, Uncle Wang is panting loudly, don't listen to his nonsense, that gift box is a souvenir sent by a health care product company, at least a few hundred copies will be sent, a 250,000 yuan, don't you want to think about it can be true?"
"But what Lao Wang said is exactly what he said, he said that he has been talking about this on the Internet since yesterday, and there are pictures, or you can take a look first, if it is such an expensive thing, wouldn't it be a waste of money to eat it like this......"
Li Qian comforted the old man on the phone and finally hung up, shook her head and didn't take it seriously, picked up the teacup again, and just wanted to take a sip, only to see Yafei hurriedly push open the door of the lounge and run in, "Beauty, didn't I really give you that gift box, right?"
"Is the gift box the souvenir of Anyuan's company?"
"Yes, yes, where?"
"I'm giving it to my grandfather as a gift! Why, you don't want to go back, do you?"
Yafei is not a stingy person, Li Qian doesn't believe that he can do such a backsliding thing, but looking at the other party's excitement is not like a joke.
Yafei and Li Qian were very busy together, and after participating in An Yuan's new product launch conference, they went out temporarily, and they came back too late last night and didn't pay attention to the online report, and when he saw the report, he came to Li Qian immediately, the gift box is not important, the important thing is the 20 ml Linggu brew inside.
"Call your grandfather quickly and ask if you have drunk the small bottle of Linggu Brew?" Yafei didn't care about the question of whether he was embarrassed or not, even if he asked him to pay some money to buy a gift for the second elder alone, he wanted to taste the taste of Linggu Brew, and wanted to know what a milliliter of 10,000 Lingjiu tasted like.
"Ahh......h Finished...... It's over......" Hearing that the gift box contained Linggu brew, Li Qian screamed, but she knew that her grandfather was the best wine, and she remembered her grandfather's previous phone call, and she was very worried that her grandfather had drunk it.
As a popular host of Kyoto TV, his income is naturally not low, but a sip of wine is worth hundreds of thousands, how many bottles of Moutai can be bought, it's not a waste to drink it.
"Why didn't you say it sooner! I'll call right now. ”
250,000 ah! I hope that grandpa hasn't opened the gift box yet, even if he does, it would be good to leave a bottle, his share should be filial piety to the elders, at least Yafei's can be kept.
"Grandpa, is there a small bottle of wine in the gift box I gave you?"
"Uh, Qianqian, yes, that's right, that ...... Have you asked about the price of the gift box?"
Grandpa cares about the price of the gift box, but Li Qian cares about the small bottle of Linggu Brew, "Grandpa, is the wine still there?"
"Your grandmother and I have drunk one bottle a day, don't you say, this is the best tonic wine I have ever drunk, but the amount is too small, you ask if this wine is expensive, won't it be as expensive as health products?"
Under normal circumstances, the value of the gift will never exceed the value of the product itself, which is also a promotional act prohibited by the state, Li Qian's grandfather thought that the gift box was expensive because of health care products, if it was really worth 250,000. He would never take it himself, and he would forget if the gift was drunk by himself, thinking about returning the health care product to his granddaughter.
When Li Qian was on the phone. Yafei was very close, and he heard the content of the call clearly, and after listening to the voice coming out of the phone, he slapped his head with his hand, and he didn't know what to say.
Li Qian chatted with her grandfather for a few words and hung up the phone in a hurry. looked at Yafei in frustration, and said helplessly: "I'm sorry! You also heard it, and now I can do it." Why don't you make a promise......"
"It's okay, it's okay! You're busy, I've got a step ahead. "The gift box was given away by Yafei on his own initiative, and he can only blame himself if he can't taste Linggu Brew. Although his heart was painful, he still pretended to be fine, waved his hand, and left quickly. He didn't dare to entangle with Li Qian, the other party's boyfriend was very powerful, and he was definitely not the object he dared to provoke.
Yafei and Li Qian didn't know the preciousness of the gift box because they hosted the show, which was also something that everyone didn't expect, but the guests who went back with the gift box knew the secret, and they were not willing to bid for Linggu Brew, and it was still very good to have the opportunity to taste it.
Those who hold invitations have gift boxes, where did Anyuan health care products get so many Linggu brews. is really willing to send it out, and Hua Tianzong is mixed together from beginning to end. The guests attending the meeting could easily think of the key, could it be that the real supporter behind An Yuan was the Xiuzhen Sect?
On the day of the new product launch conference, Chen Cheng only attended the meeting in a low-key manner, and did not show his head, only a few people have seen him, and few of these people know his identity, because Anji is pregnant, and they left early without attending the luncheon, and even the first person who participated in the magic weapon auction did not know the relationship between him and An Yuan's company.
No matter how An Yuan and the Xiuzhen sect are involved, people can take out Linggu Brew as a gift, and it is estimated that health care products are not far behind, even if the rich businessmen who do not believe in the efficacy of health care products have the idea of trying it, some have experienced it themselves, some have experienced it for their families, and some have directly given gift boxes to officials.
After a few days of hype, Anyuan health care products company through the new product launch conference to engage in auctions was in an uproar, but no functional department came to their trouble, since the accident of the Yuan family in Kyoto, Anyuan company as long as there is no big problem will not be asked, this is the above directly greeted, now we all know that this company can not be provoked.
An Yuan received special care, and the Kyoto An family also followed the light, because the expression was not clear, the subordinate units could not guess the meaning of the above, in order not to provoke right and wrong, all the An family's industry, if there is a problem, investigate it clearly, and never dare to deal with it hastily.
The functional departments dare to eat and take cards, it is undoubtedly self-defeating, and only An Zhenbang knows that this is because of his son-in-law, he is naturally happy about it, and having a powerful son-in-law really saves him a lot of trouble, and the ministerial-level leaders don't play official when they see him.
The auction has not passed, and photos of celebrities participating in the new product launch conference have begun to circulate on the Internet, because they are taken by mobile phones, the pixels are not particularly high, and they look relatively blurry, but a certain star sits at a table with whom, and there are even comments that they are the gossip that the organizer has found to accompany the wine.
A popular actress in the entertainment industry and a guest at the same table leaned closely, and there was a scandal, and when the actress took the initiative to refute the rumors a week later, her face was radiant, and compared with the haggard because of the filming before, it was like two people.
The actress then appeared in an interview program on Kyoto TV, talking about health care, and when asked if she used health care products, she vaguely told everyone that because she participated in a company's new product launch a few days ago, she accidentally found that the company's products were very suitable for her.
At this point, the discerning person finally saw that all this was hype deliberately arranged by Anyuan Company, and any scandal was all hype.
The influence of pure hype is limited, but after the follow-up media advertisements were overwhelming, the names of the two health care products "Yin Yang Qi and Blood Pill" and "Xingneng" have become household names in China, and have also achieved the company's original purpose.
In today's market, the aroma of wine is also afraid of deep alleys, Anyuan uses the most ordinary method to publicize, only needs a month of intensive advertising, so there is no need to worry about sales performance, and after using the company's products, eighty percent of consumers are bound to become loyal users of the company. (To be continued......)