Anji's company is a subsidiary of Anjia, a company that produces health and nutrition products, with annual sales of more than 3 billion, has a good reputation and brand awareness in the industry, and has a loyal customer base, but at the beginning of the new year, it attracted media attention because of an accident.

When Anji's secretary turned on the TV, not only did the news channel make a detailed report for ten minutes, but other local stations also added fuel to the fire, pointing the finger at Anji's company, Anyuan Health Products Co., Ltd.

The cause of the incident was that at noon that day, two consumers in different cities had the same symptoms of poisoning after taking Anyuan Company's health care oral liquid, and they are currently in emergency treatment.

If it is really a product quality problem, the general manager of the health care product company, the person in charge of the factory, and a series of personnel will bear the unshirkable responsibility, Anji is only the head of the marketing department, what she has to do is to try her best to safeguard the interests of the company before the matter is not settled, and give consumers a guarantee to avoid greater losses.

Even if there is no problem with the company's products, once the crisis public relations is not handled properly, the company's reputation, brand reputation, and future product sales will be adversely affected.

What Angie has to do is to come up with a response plan as soon as possible. It is necessary to ensure that the legitimate interests of the company are not infringed upon, but also to satisfy the public, and there is a misnomer. Even the omission of a single word may attract media bombardment.

The period before the quality supervision department did not come up with authoritative test results and the party was not out of danger was the moment to test Anji, and how much pressure she was on can be imagined.

The news has just been broadcast, and many people have already heard the news, and countless negative news and comments have emerged on the Internet for a while, pushing Anyuan health care products to the forefront. There are those who accuse the health care product market of being non-standardized, and there are those who maliciously abuse Anyuan Company.

Looking at the various messages on the Internet, Angie felt that one head was two big. Caught off guard by the sudden event, the phone rang again just as she was bothered by it.

After An Zhenbang informed Anji, the general manager of the company also called Anji. I don't know who bothered her. When she heard the phone ringing, she was a little worried, for fear that the media reporter would find her head.

Picking up the phone and seeing the number displayed on the screen, Anji breathed a sigh of relief, it turned out to be Chen Cheng's phone, and then pressed the answer button, and replied weakly: "Hey!"

"I just saw a report about you online and it felt like someone was behind the scenes, and I analyzed the patient's performance. As long as you don't mean to make poison, you can't poison people with your oral liquid. ”

Chen Cheng's analysis came from the phone. In any case, Anyuan health care products is Anjia's company, and his wife is the head of the marketing department, so Chen Cheng certainly has to analyze the problem from Anji's standpoint.

Anji knew that Chen Cheng was very interested in pharmacology, and Chen Cheng had also evaluated this oral liquid at the beginning, that is, it had an effect, but the cost performance was too low.

After taking the small dose of Peiyuan Dan provided by Chen Cheng for a long time, Anji of course knew that his oral liquid and Chen Cheng's pill could not be compared, and Chen Cheng's evaluation of Anji was unreasonable not to agree.

"Every process of our products is strictly controlled, I also believe that there is no problem with product quality, but the key to the problem is that once the party has an accident, the company will be greatly affected, the company's stock price has fallen limit, I am thinking of countermeasures to deal with ......"

When she was anxious to hang up the phone, she listened to Chen Cheng unhurriedly: "Don't worry, you explain to the media, just say that the company has sent experts to assist in rescuing patients, and I guarantee that the parties will be ......fine."

"Really, as long as there are no deaths, we'll have time to deal with it, are you sure we can do it?"

"When did your husband lie to you! I'll deal with the patients in Rongcheng now, and then Nanguang Province, you let someone over there be ready to take over, and ensure that the effect will be achieved within half an hour, if someone frames you, you will react immediately after knowing the news, you just need to ensure that nothing happens in Rongcheng, and Nanguang will be handed over to me to deal with!"

Chen Cheng and Anji briefly talked about his plan, and then hung up the phone, this matter is not easy for others to solve, but it is not complicated for him, the symptoms of poisoning of the two are manifested in liver damage, and when he returned from Hopeless, he bought a large number of elixirs, including a large number of antidote holy medicines.

As long as Chen Cheng uses his vitality to protect the patient's meridians, and after the effect of the elixir, it is not difficult to force out toxic substances, Chen Cheng is sure enough, so he dares to guarantee Anji.

After getting ready, Chen Cheng immediately rushed to the first location, the news report had already said that the patient's location was easy to find, and as Chen Cheng's stranger, he would definitely not see the patient, and the hospital would not agree to his treatment, but it was not difficult.

He can still do it by simply confusing the minds of ordinary people, he wants to make everyone think that Anyuan Company has arranged for famous experts to come to support and assist the hospital in curing patients, and media reporters can only photograph him, but it is impossible to photograph his appearance.

When Chen Cheng treated the first victim, Anji was talking to the media reporters, "Good afternoon, everyone! I am Anji, the director of the marketing department of Anyuan Health Products Co., Ltd., for the victims of the two poisoning incidents that occurred in Rongcheng and Nanguang Province at noon today, the company has made a quick response after receiving the news, and the truth of the matter has not been ......."

Anji's meaning is nothing more than three, the first is to have confidence in the company's products, and secondly, regardless of whether the incident is caused by the company's products, before the authoritative test comes out, the company will spare no effort to rescue the injured, and arrange emergency support from well-known experts to ensure that the injured recover in time.

Finally, the company will seal all existing products, and ask the media and society to maintain an objective attitude to pay attention to this matter before the incident is revealed.

Anji's statement was not reported to the general manager of the company, let alone the group company, she is the only senior executive of the company who has stood up and responded positively since the accident.

Judging from the information that everyone has learned before, even if the injured person passes the dangerous period, he will leave serious sequelae, or he will not be able to save him at all, why does Anyuan Company dare to make a guarantee, and where did the experts invite from there, the focus of media attention was all shifted to the two hospitals that received the patients for a while.

"Anji, how can you make such a promise casually, don't you know what the consequences will be......"

Anji's external speech quickly spread through the Internet, and it was already ten minutes later when An Zhenbang learned about it, although the incident was only an accident of its company, but as the helmsman of the An family, he must always pay attention to the development of the situation, but it was unexpectedly that his daughter would give such a naïve promise.

Whether it was her father's accusation or the company's general manager's inquiry, Anji's response was only one, that is, she would see it half an hour later, she didn't have time to explain too much, Chen Cheng could help An Yuan solve the problem of poisoning the patient, but the safety afterwards depended on themselves.

To do such a big business, we must not only rely on our own business ability, but also have a good relationship with the relevant local authorities and local leaders, and the health care product company is not enough to affect the development of other companies in Anjia, but it is not a good thing after all.

Under Anji's assurance, An Zhenbang felt that he could not cope with it by relying on the local office, so he personally contacted a certain leader in Rongcheng to explain the importance of the An family's attention to the incident, and asked the local government to give appropriate attention to at least protect the safety of the patient.

Needless to say, An Zhenbang can personally express his position, and he has already given enough face to the local area, not that the An family can't solve this matter, but if there is a mastermind behind the scenes, after learning the news of the patient's recovery, it is likely to give birth to other actions, if the people of the An family catch the mastermind behind it, or some local officials are involved, the relationship between the An family and Rongcheng will be a little delicate.

Anji has already boasted about Haikou, this is the factor behind Chen Cheng, otherwise even if she is the best doctor in the world, she will not be so trusted, looked at the hands of the watch, if there is no accident, Chen Cheng should have dealt with the first patient at this time, why did he not receive a report from anyone, Anji couldn't help but panic.

"Tuk tuk tuk ......" There was a sharp knock at the door.

"Come in!"

Anji's performance in the company has always been strong, except for her secretary, few of her subordinates take the initiative to look for her in the office, and some things will be revealed in the form of text, so you don't need to ask to know who is outside the door.

"Mr. An, good news, good news, I just received a call from Rongcheng, saying that the patient has been out of danger, the hospital has given accurate news, and expressed gratitude to the company's positive response measures, and I also believe that the poisoning incident has nothing to do with our products......

The secretary's report finally put Anji at ease, and now she knows that Chen Cheng is the only one who has made a move, and Chen Cheng doesn't let her say more to outsiders, now it's up to the test results of the authoritative organization.

Thinking that Chen Cheng helped his company quickly get out of the predicament, Anji's heart was full of happiness and superiority, and this incident showed how correct his original decision was. (To be continued......)