"Yifan, this time you went to Taishui Town to serve as the Minister of the Army, and you have a heavy responsibility, you have to send heavy troops to guard the passages into Kouzi Mountain to prevent suspicious people from entering Kouzi Mountain. "Hang Qiaoli actually doesn't know the specific location of the ruby gun, only that it is located in the Kouzi Mountain. Kouzi Mountain spreads for dozens of kilometers from east to west, and if you really want to find every corner, I am afraid that you will not be able to find it in a year and a half, and if you go into the mountain to look for it, it is easy for outsiders to guess and suspect. Hang Qiaoli had no choice but to order Chang Yifan to seal the entrance and exit of Kouzi Mountain, and wait for Hang Xuetie, the colonel and brigade commander of the 679th Division*, to send his cronies who knew the specific location to enter Kouzi Mountain to contact the guards guarding the ruby guns.

Chang Yifan had a question in his heart, and said secretly: "Is there a secret base of the Zheguo military hidden in Kouzi Mountain? When I was the deputy minister of the War Department in Dongshan City, I never heard that there was a secret base in Kouzi Mountain!"

Although he was suspicious in his heart, Chang Yifan said in his mouth: "Yes, please rest assured, the old leader, I will definitely send someone to guard Kouzi Mountain day and night." ”

"Yifan, I am very relieved of your loyalty. After you sit firmly in Taishui Town and achieve results, your career will be bright and good. ”

Chang Yifan was grateful, but he heard the old leader's voice, that is, he must keep the affairs of Kouzishan strictly confidential, otherwise, the consequences will be difficult to say.

"In addition, you have to investigate the real reason why Gong Xiaomu went to Taishui Town two days ago, and learn more about the root cause and all the details of the conflict between Gong Xiaomu and Hang Song. No matter how great the difficulties are, you must overcome them and successfully complete the task. ”

Although Chang Yifan was far away in Laishan City, he had also heard some of the things that had happened in Taishui Town in the past two days. Hearing this task, his heart trembled. As long as it is about Gong Xiaomu, it must be an extremely head-scratching thing, because Gong Xiaomu is an officialdom dumbfounder, can normal people figure out what the second stunned person thinks?

Although he is very reluctant to touch the matter of Gong Xiaomu. However, in the face of the old leader's entrustment, he could only bite the bullet and say: "We must complete the task with quality and quantity! Let the old leader be satisfied!"

Recalling the time when he served as the deputy minister of the War Department in Dongshan City and the bits and pieces of dealing with Gong Xiaomu, Chang Yifan had a heavy heart and said secretly: "This trip to Taishui Town doesn't seem to be a good errand!"

Gong Xiaomu's name diluted Chang Yifan's gratitude to the old leader a lot.

At six o'clock in the morning of the next day, Ruan Jingtian drove a dilapidated off-road vehicle and took Qin Shuifang to Shengmei Business and found Wu Zhengji.

Introduce Wu Zhengji to Qin Shuifang. Ruan Jingtian said that Wu Zhengji was a friend. After Qin Shuifang and Wu Zhengji exchanged pleasantries, Ruan Jingtian made arrangements for the tasks and work of the two:

Qin Shuifang accompanied Cilong Lake throughout the whole process, inspected relevant enterprises, and humbly asked for advice and learning from Cilong Lake; Wu Zhengji was Qin Shuifang's driver and follower, and in the process of inspection, Wu Zhengji also had to follow the whole process, and was responsible for communication and contact with Ruan Jingtian.

Ruan Jingtian asked Sheng Mei Business to provide Wu Zhengji with a car, and also equipped him with a radio station so that he could contact him at any time.

After listening to these arrangements. Wu Zhengji habitually saluted. Ruan Jingtian glanced at Wu Zhengji meaningfully, but didn't say anything, just waved his hand and let Wu Zhengji and Qin Shuifang get into the car. Rush to Pingzhou City.

Zhang Qingyang, deputy general manager of Shengmei Commerce, came over and reported to Ruan Jingtian on the recent business situation.

The work of recovering the previous arrears was quite smooth, especially yesterday, many arrears departments took the initiative to repay the debts of Shengmei Commerce. This came as a surprise to many of our employees.

However, the policy of not signing on credit has made Shengmei Commerce's business worse and worse. Shengmei Business is positioned as a high-end route, and its customer base is civil service personnel and business people. However, the personnel of the public service system do not pay cash for meals, and all of them sign to pay the bills. After two or three months of eating for the personnel of the public service system, Shengmei Commerce sent a special person to the public service department where the food and drink were to ask for the account.

Since the public service personnel do not come to Shengmei Commerce, people in the business community rarely come to patronize Shengmei Commerce, which leads to the recent capital turnover of Shengmei Commerce all rely on the arrears recovered, the amount of arrears is limited after all, and there is no daily operating income, and Shengmei Commerce will close sooner or later.

Zhang Qingyang finished reporting the current predicament, and said worriedly: "Boss Gong, some employees have begun to resign now, if the situation is still like this in the future, I'm afraid..."

Ruan Jingtian asked, "Which departments resigned?"

"Assistant Food & Beverage Manager, two Philosopherical Chefs. ”

"How many chefs are there in the back kitchen, and what cuisine are they?" asked Ruan Jingtian.

"There are also seven chefs, and there is only one chef left for Philosophie, three chefs for Thorn Cuisine, two chefs for Cranberry Cuisine, and one chef for Mai Cuisine. ”

Ruan Jingtian thought in his heart: Shengmei Commerce's customers before were mainly Zheguo people, so its catering was mainly Zheguo, and there were relatively few other cuisines. At this moment, the number of customers in Zheguo has plummeted, which has a great impact on the operation of the food and beverage department, and it is not surprising that the restaurant chef will resign.

He flipped through the business report and asked, "Not counting the depreciation of buildings and equipment, what is the cost of each dish?"

Zhang Qingyang was a little embarrassed and said: "The accountant only makes the total cost of each month, and does not calculate the cost of each dish. ”

Ruan Jingtian glanced at Zhang Qingyang and said, "Don't use accounting to account, let's go to the back kitchen to have a look." ”

With the business report and recipes, Ruan Jingtian and Zhang Qingyang came to the back kitchen. Ruan Jingtian checked the recipe and asked about the ingredients and price of each dish in turn.

Ruan Jingtian asked about dozens of common dishes, and then took a pen to calculate them in a notebook, and the results surprised him a little:

If you only calculate the cost of the ingredients used, the cost of the dish is very low, ranging from one-fiftieth of the selling price to one-hundredth-hundredth of the selling price.

Ruan Jingtian understands that if you consider the wages and benefits of chefs, depreciation of fixed assets, and various management expenses, the cost will be very large, but these costs are fixed costs and have little to do with the sales of dishes.

After turning around this circle, Ruan Jingtian had a general idea in his heart, and the root cause was that the prices of the dishes sold by Shengmei Commerce were too high for ordinary people to consume.

"Deputy General Manager Zhang, from now on, the membership system will be abolished, everyone can come here to consume, and the price of all dishes will be reduced by half. You arrange for people to distribute promotional materials in the vicinity, and contact newspapers and radio stations to advertise our price reductions. Ruan Jingtian said to Zhang Qingyang.

"Ah?!Boss Gong, the price reduction will damage our image, this..."Zhang Qingyang's eyes widened in surprise.

In addition, the price has been reduced, but the quality and service cannot be reduced, and the ingredients used are still the same high standards as before. Those who do catering business are facing everyone's mouth and stomach, not public departments or enterprises. If you want people to eat what we cook, you have to be able to afford it. No matter how delicious the food is, no one can afford to buy it, so it's in vain. Ruan Jingtian made a final decision and decided to change the business idea of high prices and huge profits to the idea of small profits but quick turnover.

Zhang Qingyang opened his mouth and wanted to say a few more words, but after thinking about it, he finally didn't speak, and turned around to carry out Ruan Jingtian's order.

Ruan Jingtian took a sip of tea and sighed. So simply cut the price of the dish in half, Ruan Jingtian also felt helpless. Shengmei business is also under consideration for the transfer, and Cilong Lake will also inspect Shengmei business in the next two or three days. If Cilong Lake sees that Shengmei Business is deserted, then the price of the transfer must not be high.

After reading through the various reports and materials submitted by Zhang Qingyang, Ruan Jingtian believes that if the business is done properly, Shengmei Business should be able to do very well, because the geographical location of Shengmei Business Association* is the prime location of Dongshan City, with many shops nearby, strong personnel mobility, and developed transportation, which is an excellent place for business.

Doing high-end dining in such a prosperous area is not a good strategy. Ruan Jingtian believes that the downtown area is suitable for low-end restaurants, and the reason is that the downtown area has strong personnel mobility and large customer flow.

In a competitive system, the return on investment is almost the same, and the return on investment can be broken down into the product of the investment turnover ratio and the operating profit margin. The relationship between the investment turnover rate and the operating profit margin is one positive and one negative, because the high operating profit margin is most likely due to the high selling price, and the high selling price will generally not be high, which leads to a low investment turnover rate.

According to this relationship, the business strategy is roughly divided into two models, one model is to focus on high investment turnover rate, not emphasizing high operating profit margin, that is, often referred to as small profits but quick turnover, and the other model is to focus on high operating profit margin, not emphasizing high investment turnover rate, that is, high-priced sales, such as operating high-end luxury business, generally belongs to this situation.

The downtown area is characterized by a dense flow of people, and there are many people coming and going, if you do high-end catering in such a location, then you will give up the advantage of large flow of people, which is more than worth the loss.

(Note: The investment mentioned here refers to the total investment, borrowing money and own funds are considered investments, in fact, the investment here should be changed to professional financial terms should be total assets.) The investment turnover ratio is equal to the operating income divided by the total investment (or total assets), and the operating profit margin is equal to the profit divided by the operating income. The term here, the author avoids very technical financial terms, so it is replaced by a popular term. ）

Ruan Jingtian believes that if he really runs Shengmei Business well, he will build Shengmei Business into a low-end catering suitable for ordinary people, and what he earns is the profit that can be brought by a large number of personnel and strong mobility. (To be continued......)