Chapter 65 Although copper is smelly, paper is expensive
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Six hundred newspapers say that it is not too much, and if it is less, it is not too much.
Li Zisheng, a young man, was already serious about doing things, but this was still a marketing campaign to promote his own newspaper, so he was naturally fully engaged.
Every time he entered a shop, he first politely greeted the shopkeeper or the guy behind the counter, then introduced his "Vanguard" skillfully and fluently, of course, with the banner of Yishun Tong, and finally politely asked if they could leave a few free samples for trial.
Merchants pay attention to a "harmony and wealth", this newspaper is a free thing sent to the door, not to mention that these well-informed merchants have long heard of the deeds of Yishuntang and the Li family's father and son, and the "Pioneer Daily" personally sent by the young owner of Yishuntang, who is not allowed to let anyone?
Some curious shops even flipped through it on the spot, and they only flipped through it slightly, and their mouths were amazed, and they looked like they couldn't put it down.
The main target customers of Li Zisheng's "Vanguard" at this stage are businessmen who have strong personal spending power, high acceptance of new things, and have a large demand for information, especially commercial information. Therefore, the current "Pioneer" can be called "Pioneer Business Daily".
The headline on the front page of this journal is a sensational headline, huge influence, detailed content, and a well-analyzed "editorial" from the hands of teenagers -- "Jingnan Grain Shortage Exclusive Secret: Natural Disasters Are Extremely Important".
Because it is a commentary written by him, the president, it is called an editorial. This is exactly the same as the original meaning of editorials in our world, in English, editoria1 is called leader, or editoria1 and leadingartic1e, the former refers to the "editor-in-chief review article", and the latter means "seat review article".
This article is precisely to explain the food shortage that affected almost all businesses in the previous period.
None of the parties behind the scenes of this matter can be said to be above board:
Tiantong is a hardship, but he doesn't necessarily slap himself in the face, and he goes around preaching that he is in short supply of grain in the industry, and he has encountered difficulties in operation.
The Jingnan Grain Association itself is the "culprit" of the soaring grain prices caused by the hoarding of grain, and the two purposes of making black money and cracking down on food stamps cannot be explained by everyone, and no participant is so stupid as to be so unscrupulous.
The Tie family and the Tianqi Gate behind the Tie family, although there are a lot of small actions at the bottom, but on the surface, they are out of the way and pretend not to know, and it is impossible for them to come out to explain this food shortage.
They don't say, boy!
The inside story of Jingnan's grain shortage is naturally clear to those big businessmen, but those small businessmen who are obsessed with the authorities are a little foggy, and they don't know why. Even if the latter vaguely guessed a little, it was not as clear as what this "editorial" said.
Of course, Li Zisheng also knows the seriousness of the matter, and he has always kept in mind the proverb of "tell the truth, don't tell the whole truth". His own Yishun Tangzheng and the Tie family are in the "honeymoon period", in case they anger the Tie family's high-level executives, it is not just a matter of losing money, even if you don't think about yourself, you have to think about your family.
Therefore, he wrote this article and cannot be called "writing straight", but can only be said to be "Spring and Autumn Brushwork".
The young man faintly has a "sympathetic" attitude towards Tiantong in the text, after all, they are not the main culprits who caused this food shortage, but the "victims"; when it comes to the actions of the Tie family, it is even more brush-off......
This basin of dirty water was poured on the head of the Jingnan Grain Association, and it was no wonder that the heads of the Fathers of the Family were so angry.
In the first half of his commentary, he first explained the reasons for the formation of the grain shortage, pointed out the fact that Jingnan was not short of grain, and at the same time pointed the finger at the Jingnan Grain Association, telling readers that it was because of their hoarding and earning money that caused the high price of grain.
This is only the first half of this editorial, and the second half is to expose the inside story of the grain association, in addition to making black money, but also wanting to monopolize the money power in the Jingnan area, so as to ignore the tragic situation in the city, and even deliberately provoke riots.
The boy also deliberately made a teaser after the article. He left a suspense in order to attract more buyers when the Herald officially opened.
It is this idea that will make Li Zisheng immediately make a big windfall!
Only the first half of the article is enough to make the Jingnan Grain Association infamous, and it is estimated that it will be upgraded to the level referred to by Wanfu when the second half is published.
It is conceivable that after today, this newspaper will spread all over the city and outside of Iron Mountain City, around Falling Star Lake, and in Jingnan...... Even if it goes out of Jingzhou and spreads all over Kyushu, it is self-evident how far the reputation of the Jingnan Grain Association will fall.
This is the power of public opinion!
If the "Pioneer" only had this editorial, it would not have made these businesses so interested, after all, there are also people who understand the whole story, but the later "Iron Mountain Business List" can't help but make their eyes shine.
There are no search engines and e-commerce online stores in Chixian Zhongzhou, and the ranking officials just need to have a mobile phone to select the goods. Here, you have to have two legs and one mouth, and ask your own family.
With this newspaper, it can really be said that the pioneer is in hand, and I have the business information!
As a result, there are very enthusiastic shops that let the teenager stay a little more in his own store. Li Zisheng had to politely decline, and the purpose of his free gift was to expand publicity.
Those who were not satisfied with it asked to book the next issue of the newspaper, which gave the teenager the opportunity to investigate the market. The newspaper was a novelty after all, and he was hesitating over pricing.
Li Zisheng's mind turned a few times, and he opened his mouth to quote what he thought was a high price: ten yuan per copy. Unexpectedly, these stores gladly accepted the price, and enthusiastically agreed with the teenager to deliver the next issue of the newspaper to the store.
This also made the hearts of teenagers who had seen a little bit of the market happy. The cost of the newspaper you make yourself will not exceed one yuan, so you can earn nine yuan per newspaper!
That's the value of information!
Merchants want to send it, and pedestrians also want to send it.
In addition to well-dressed rich people, another target of the boy is a warrior who carries weapons. This is naturally because, "knowledge is power" here, and those who pursue it in martial arts are certainly not illiterate people.
He is still so polite and polite, greeting, introducing and thanking, none of these three steps is missing.
In this way, Li Xiao and the two teenagers quickly delivered the 600 newspapers they had brought with them.
Looking at the sun, it was noon, so the two of them gossiped while walking quickly to the agreed place in the center of the city, the Hundred Bird Building.
Because Xiao Dagongzi dragged his feet a little, and the area of Beicheng was the most extensive, these two arrived late.
Li Zisheng saw from a distance that everyone was already waiting at the door of the store, except for the group of Tie Baiqiang and Tie Ash.
When he got closer, he felt that the group of Hu Yunhong, Tie Baihu and Ye Gongzi looked a little strange, and the young man looked at it again, and now these little guys had scattered sideburns, untidy clothes, and a few cracks were torn out of them.
The four children didn't look like they were delivering the newspaper just now, but ...... Fight.
So he went up and said hello, pointed to their clothes curiously, and asked, "You ...... What's going on?"
The reactions of these four people were also different, Tie Baihu hugged his hands in front of his chest, "hummed" his nose, and looked up at the sky; Hu Yunhong smiled, touched his head and smirked; while Ye Gongzi's team looked like they wanted to say something.
So, Li Zisheng asked Hu Yunhong first: "Old Hu, what's wrong with you?" He glanced at Tie Baihu next to him, "Did you fight with someone?"
Hu Yunhong shook his head again and again: "There was no fight, no fight." We did what you said, and we were kind enough to deliver newspapers to everyone. It's ......"
"What's it?"
Hu Yunhong glanced at Tie Baihu gratefully and said, "It's just that everyone is too enthusiastic, we only have a few shots, and many people rush up to grab them." Fortunately, there was a Baihu senior, who dragged me out of the crowd!"
Li Zisheng was a little surprised by this situation, but he didn't expect this newspaper to be so popular in Nancheng: "Those newspapers have been robbed?"
Hu Yunhong replied honestly: "Yes, it was robbed all of a sudden." ”
The young man has always known that this classmate Hu is loyal, and he wants to tell the truth.
The "industrialized" southern city with iron shops needs its own business information more than the northern city of the "tertiary industry" of leisure consumption, and this enthusiasm is "slightly" unexpected by the teenager.
So he turned his head and began to ask Ye Gongzi, "Old Ye, is it the same when you go to Dongcheng?
Ye Zhuzi nodded and shook his head, he swallowed a mouthful of saliva, and said a little scared: "President, you didn't see that situation." The customers who came to buy grain in Dongcheng were crazy when they saw our "Pioneer Daily", they grabbed it, read it when they grabbed it, scolded it when they finished reading it, and scolded it after they finished scolding...... When Little 6 and I left, they were already fighting. ”
"Fighting?" asked the boy in confusion, "why did they fight?"
"I heard them say it's for that editorial of yours!"
Li Zisheng still underestimated the power of his editorial.
Although the people at the bottom complained about the high food prices, it was reasonable to raise the price in a famine year. They do not yet have a spontaneous "class consciousness", although they resent the grain merchants who have raised prices, but in their hearts they blame God.
His article just pierced the layer of window paper, found an outlet for the people, and at the same time added a new fire to the resentment that was finally suppressed in the city.