"Boss, is there anything that needs to be changed?"

Ning Yuan saw that Han Cheng took the initiative to come over, took a pen and paper to ask for his opinion, and thought about it: "The general idea is good, mainly around the creation of hot topics in society, as for the specific details, ......"

Seeing that Han Cheng's face was full of nervousness, he chuckled: "Just polish it with your heart, you can't expect two or three stalks in every sentence, right?"

"Don't worry, I will work hard!" Han Cheng hurriedly promised, how could he drop the chain if he was so easy to catch on this big ship?

Ning Yuan nodded with satisfaction, Han Cheng's level is still good, his brain is flexible, especially the creation of short stories is very suitable for the development of the ear capture workshop.

Of course, the workload of a screenwriter is too large, and now there are still previous manuscripts to support, and a few more talents must be recruited in the future, and the content team must be at least three to five people.

"Look at these barrages!"

"Dig a groove, talent!"

"Laughing to death!"

Ning Yuan was attracted by the chatter of a few people next to him, and at first glance, it was actually a variety of barrages from previous works?

"Boss, you don't know that barrage is a good thing!" Han Cheng frowned when he saw Ning Yuan and explained, "Now it is a source of inspiration for many creations. ”

"I feel that in the barrage of station B, all the lonely children who squatted at home and peeked at TV back then can be regarded as having found an organization, and I can't wait to shake off all the clever energy that I have saved for more than ten years!"

"It's so cool that I'm not fighting alone!"

Ning Yuan couldn't help laughing, I have to say that the barrage is definitely the core experience pursuit of the barrage users of Station B, and it is also one of the important reasons why the ecology of Station B can be distinguished from Aiyouteng.

"Yes, yes, I think station B must open a barrage, otherwise it will be boring. ”

"That's right, remember what the hottest word was called last year......"

“AWSL！”

Song Yu also came over and chirped: "Just four letters are enough to accurately convey my anxiety in the face of the year-end summary, the joy of the annual meeting lottery, the depression of urging marriage at the end of the year, and of course, more in the face of helpless ......."

"Ah, I'm dead!"

Everyone burst into laughter, and Ning Yuan was interested in the topic, and said curiously: "What else is there to take stock of?"

"Teary-eyed!" Peng Fei was the first to reply: "Simple and direct." ”

"And wonderful!"

"I can!"

“2333！”

Ning Yuan looked at Zhang Meng and teased, "What about Zhang Da leading you?"

Zhang Meng looked at the two happy enemies next to him, deliberately touched his forehead and sighed: "I'm too difficult!"

In this era of pluralistic circles, the function of words has gone beyond communication, and has gradually become an identity label and even a social currency.

Just like in a youth culture community like Station B, as an important way for users to interact, the barrage carries the social habits, aesthetic tastes and even memories of the times of a generation.

"You know what? Although the word is translated from Japanese, the mystery is too deep!"

Han Cheng saw that the atmosphere was good, and took the initiative to provoke the topic: "Now that AWS has swept Station B, he has a record of swiping the screen in the food, entertainment, and game areas. The most awesome thing is that in different contexts, the image of this word can refer to completely different things, believe it or not?"

"Don't sell it!"

"Say it quickly!"

Ning Yuan understood Han Cheng's thoughts, after all, he was the last newcomer to join, and it was a good thing to want to integrate into the team as soon as possible, and asked with a smile: "Tell everyone." ”

Han Cheng smiled and said: "For example, when watching the food broadcast, "Ah Wei" is a layman who can't escape his desires; when learning dance, "Ah Wei" is a brave man who challenges the limit, and when eating chicken for pastime, "Ah Wei" has become a great entertainer who lets go of himself......

"Even now, many UP masters directly edit their works around it, set up blank spaces, and create opportunities for everyone to interact with the screen. ”

"I've seen a UP caller @Why don't you eat fat and directly use AWSL as the title, once heartbeat, twice into the pit, three times the blood groove is empty!"

"What is this?" Peng Fei was not to be outdone: "I also watched a video to take out Zhang Jiahui in the anti-drug eradication, then it really called Ah Wei dead!"

"You're all quiet!"

Just when everyone was lively, Ning Yuan suddenly slapped the table and said very seriously: "I don't want you to think!"

"I just want me to understand?"

Everyone was stunned at first, and then the pot was fried instantly, Zhang Meng's eyes were full of little stars, wow, the male god is too humorous!

Ning Yuan looked at the energetic team, this is the feeling he wants. If you want to eat in the base camp of young people, no, even teenagers, it is king to keep up with the trends.

The spread of new words is closely related to the popularity path, even in the limited field of station B, a simple AWS contains various advantages such as brainwashing, fun, and strong picture sense.

But what is certain is that the high-frequency barrage must be the user's directed choice, and it must be able to strongly express their viewing feelings, psychological appeals and spiritual expectations.

In my opinion, the key to AWSL becoming an annual barrage is that it has a strong generalization and can be applied to different scenarios to fill the gap in the expression of young people's complex psychological states.

Especially in the new content consumption habit of not watching for too long, AWSL, which is simple to type and rich in connotation, simply has an advantage.

Concise

Hit the nail on the head!

Seeing that everyone was talking and laughing, Liu Yutong continued: "In our mass communication, there is a theory called the circle social system, which mostly follows the communication logic of basic heat-creative communication-solidified memory. ”

In other words, all popular words often rely on phenomena or works to gain original popularity, and under the repeated use and dissemination of core users, the information wrapped in these words is constantly amplified and enriched. ”

"As more and more audiences get involved, a semantic field is formed around the convergence of buzzwords, which eventually becomes a collective cognition. ”

"For example, every time Brother Daxiang comes, he takes out mustard...... Witty party girl with a wig ...... Afraid of the fire storm Wang Lao Ju tragic death of the opponent ......"

Ning Yuan sensitively caught something, and asked, "What do you mean can break the circle?"

"That's right!" Liu Yutong said seriously: "But all elements that can break the circle must be accurately hit, like a blocking bullet, and it can hit everyone's hearts in an instant." ”

"Now even commercial organizations are starting to explore this kind of marketing tactics, what kind of building-style friendship...... Double 11 Supernumerary ...... No self-containment ......"