"Golden Rooster Award, Golden Horse Award, Golden Image Award......" Liu Yutong smiled: "Have you heard of the Golden Rice Award?"

Ning Yuan was stunned, what the hell is this?

"Last year was the first award ceremony, it was held in Beijing, and I was invited to participate, here is the photo. ”

Ning Yuan looked at the photo, the list of winners scrolled on the big screen, flashing Zheng Shuang, Zhang Yixing, Yang Mi, Wang Yuan, Wang Junkai and other names, these traffic stars did not win awards, and the winners were their fan support events and station sisters?

The organizers selected a total of 21 best support activities and 11 strongest station sisters. Orange and pink spotlights shine brightly, and joyful celebratory music rises higher and higher. ”

Liu Yutong explained: "The list of winners was selected by 5.74 million online votes, and the 21 best support activities were voted for from 1,387 support events. ”

"It's a pity that no one came up to the stage to accept the award in the end. 12 meters long and 5 meters wide, the stage covered with red carpet was empty. Because the organizer considered to protect the privacy of the station sister, there was no on-site award collection link. ”

"At that time, I heard that 30 station sisters were hidden among more than 100 spectators!"

"If you put it on the table, you are the person who makes money, you are the target, there are some things that can't be said, and the station sister can't put them out. ”

A "station sister" who was at the scene said.

Liu Yutong said with a smile: "This list of winners was announced by Mao Kai, chairman of Blue Future, the old man is more than 50 this year, and he claims to be Qianxi's father fan?"

Ning Yuan watched as a golden ear of wheat on the base of the trophy was full of wheat and grew upward. Seven station sisters are not allowed to insult other station sisters, ridicule other fan stations, diss any idols, battle on the spot, go out to make an appointment, spread false information and secretly take infield photos.

On the wall on the right hand side of the door, there is a foam board with words of support written on it, what Wu Yifan, only half of the sunglasses can be seen clearly in the black and white of the world", "Xiao Zhan, is there any young person who does not have the trouble of hair loss now", "Li Xian, I have been insisting on one thing, that is, to be a good actor......

On the left hand wall, there are 59 fan support activities, including "Wang Junkai's 20th birthday support", "Zhou Zhennan's Guangzhou concert support", and "Zhu Zhengting's 0406 debut anniversary special project". In addition, the types of support activities include love school buildings, variety shows, etc.

"I have seen a mother station sister and her son in junior high school chasing the same star, spending five or six hours a day on the construction of the station; a professional station sister in the media and advertising industry, starting from a little station, eventually developed into a large station that can call on tens of thousands, or even hundreds of thousands of fans; some station sisters even set up a psychological counseling group to provide psychological counseling to their fans in addition to fighting tough battles......"

"This is a trend, and the stations that have done well have begun to rely on their planning capabilities and fan mobilization capabilities to earn operating funds for fan clubs and earn greater exposure for idols. ”

Last month, Yang Chaoyue's station sister launched a "Yang Chaoyue Cup Programming Competition", organized by "Baidu Yang Chaoyue Tieba", and co-organized by "Yang Chaoyue Zhihu Research Institute" and "Yang Chaoyue Code Farmer Research Association".

In addition to the extensive participation of villagers and Yueya, it has also received a response from the majority of programmers, and some people have even put forward the proposition of new fan culture, and other funders such as Tencent Sports, Dove, Clinique, Master Kong Milk Tea, etc., have also taken the initiative to participate in the title support. ”

"The model of station sister dominance, fan participation, and third-party company promotion is taking shape. Station sisters and fans want to make their idols more famous, but they don't have resources, brands want to get brand communication and goods, but they don't want to spend a lot of money, and third-party companies also want to benefit from it. ”

Ning Yuan couldn't help but sigh, more and more professional!

Last year, the box office of "Young You" was 1.6 billion, of which thousands of paper cranes supported thousands of games, and the direct box office contribution exceeded 100 million; "Zhuxian 2" more than 400 million Xiao Zhan fans contributed 3 brand charters, 4 cities for public welfare viewing, and radiated to 44 cities through 5 major chapters across the country.

A cinema changed the names of all the cinemas to the song titles of Qianxi songs, "Lisao", "Baby", "Yesterday, Your Present, and the Future";

Almost all the elements of the cinema are full of elements of Qianxi.

This chain can be extended further. Not only can the station sister launch the promotion of ticket purchase, but also the promotion of communication, and provide the most detailed publicity for the promotion of the film through the huge social relationship of fans, which includes data, rankings, anti-black, cross-industry cooperation, etc.

Now the cinema has become a social place, and if you don't understand young people, if you don't play with young people, young people will abandon you.

When the big wave of the idol industry hits, everyone in it will be coerced.

"Looking back at me three years ago, I was proficient in this set of skills. Capital International Airport is the most familiar venue, where you have to wait for two to three hours in the morning or evening to shoot the idols boarding or arriving. ”

"After the shooting, I went to McDonald's on the basement floor, spent ten minutes eating something, and imported the photos into the computer by the way. When the progress bar becomes full, I immediately close the computer, take the elevator to the second basement floor, take the airport line to Sanyuanqiao Station, transfer to Line 10 and rush back to the school in the North Fourth Ring Road. ”

Liu Yutong said helplessly: "In the 20 minutes when the train drove to Sanyuanqiao Station, all kinds of nerves were tense, and nine of the hundreds of photos taken that day were selected, first used Lightroom to adjust the color, and then opened the Ps liquefy face to repair the flaws, and then wrote a suitable copy, praising the idol's unique beauty and temperament today, and posted it on Weibo with the photos." ”

"When everything was done, the train arrived, I hurriedly packed my things and transferred to Line 10, and on this train, I maintained the same posture, refreshing Weibo over and over again to see what other fans had to say about the photos. ”

"Not every shot goes so smoothly. Many times, because of the poor light of the day or the acne marks on the idol's face, it is impossible to retouch the picture to the desired effect in a short time, so you can only constantly adjust the parameters and stare at the screen to distinguish every subtle difference. ”

"It wasn't until the train stopped and everyone on the train was gone, that I raised my head blankly, and it took a long time to react that the airport line had arrived at the terminal Dongzhimen......"

"At that time, my first fan was A, a member of a girl group. After the college entrance examination, I had nothing to do during the summer vacation, so I began to go to the airport frequently to pick up and drop off A, and very accidentally started my career as a station sister. ”

"During a drop-off, a friend asked me to take a picture of A's teammates, and I also took a photo of A and sent it to her with a private message on Weibo after repairing it. Unexpectedly, she posted the photo on Weibo that night, and the number of retweets was much higher than her usual Weibo. ”

"It was an unprecedented sense of satisfaction, which meant recognition from my idol and other fans, and more importantly, because she remembered me, and I was different from other fans. When she returned, I showed up in the crowd with my camera in hand. ”

"Because she is not famous, she doesn't have many active fans, and many times I am the only one filming at the airport, so she is very cooperative. In my mind, she has always been a cute girl who works hard and is motivated, so I am very happy to see that the photos I take bring her more fans, and I look forward to her further career. ”

"I always didn't dare to talk to her, but she took the initiative to talk to me and asked me how I was doing today, and if I could fix her face a little bit? After the security check was long, she began to talk to me about the gossip of other members, such as who was in the background with whom. This made me uncomfortable, so I could only persuade her to have time to practice more dance and stay away from trivial things. ”

Ning Yuan listened quietly, and Liu Yutong continued: "After filming for about half a year, once she went to take a red-eye flight, and when she was about to go to security, she didn't speak, and suddenly held up the mobile phone screen in front of my eyes, and on it was her WeChat QR code. I didn't understand what she was doing at first, but when I did, my ears started to ring. ”

"I subconsciously scanned the code and saw her WeChat homepage, and the avatar was a popular emoji. I moved my finger to the Add to Contacts button, hesitated for a moment, and didn't click on it. ”

"I quickly stuffed my phone into my pocket, turned around and called a taxi, and fled. His face was hot, his hand holding the phone in his pocket was hot, and the tinnitus continued. The driver asked me three times, where to go? ”

It took a long time to adjust before I had the courage to face the WeChat homepage, and I hesitated to return. But I still couldn't face the picture I had already taken of her, so I pulled out the camera memory card and secretly stuffed it in the crack in the back seat of the taxi, and when I got out of the car, I said goodbye. ”

"Because I suddenly realized that my relationship with her was completely based on the fact that I was a fan and that she was an idol, and that I had my own fantasies and beautifications of her image. The moment I was given the QR code, it was an act of trust and goodwill for her, but for me, it shattered my dream for a long time.

"I haven't seen her since. Later, I heard that she had quit the group!"