Chapter 123: Big Ticket!
"I know, I know!" Song Yu instantly excitedly said: "I'm a music fan!"
Doudou is secretly funny.,I already knew that this was the result.,Playing dubbing is basically two-dimensional.,Who doesn't have a few favorite anime characters?
"I think the reason why it is so popular is that the value of creators and Hatsune Miku to each other is mutual, and for ordinary creators who are not well-known, Hatsune is a platform for their works to be disseminated. ”
"And the excellent works produced by the originals have helped Hatsune to be known and liked by more people, especially for the majority of ordinary fans, Hatsune's charm is not only in the cute appearance, but also in the emotional, vivid and interesting songs, right?"
"That's right, TBS should be damned!" Song Yumeng said cynically: "Banning our family's Yinyin is afraid that real artists will be replaced, and they are so brazen even if they can't do it!"
Zhang Meng hurriedly grabbed the little girl and diverted the topic: "I have seen Zhang Shaohan and Luo Tianyi singing the mangzhong, which was very popular last year. ”
"Luo Tianyi's popularity further proves the importance of user participation and external linkage. Doudou said with a smile: "At that time, Vocaloid's domestic agents initially disrespected the creators, which caused Luo Tianyi to not make a big splash. ”
After the new agents began to pay attention to the creators and their works, vigorously promoted them, and actively linked with the outside world, Luo Tianyi had today's influence. ”
"Do you know Nanako from our station B?"
Ning Yuan glanced at everyone, he could only shake his head, there was no way, this stalk really couldn't be taken.
"It's normal that you haven't heard of it, after all, it's a virtual anchor who only appeared in June this year. Doudou resolved the embarrassment and said: "Nanako Nanako just debuted in early June, and the first live broadcast rushed to the top five of Weibo's hot search!"
"Could it be ......" Song Yu was an old two-dimensional after all, and suddenly remembered something: "Teacher Cai Ming's dubbing!"
"Hahaha, that's right. Doudou couldn't help but laugh and said, "It's Teacher Cai!"
Ning Yuan and Zhang Meng looked at each other, good guy, Teacher Cai Ming's voice ......
Absolutely!
"Proper healing is a little cute god, as soon as you open your mouth, everyone gets it instantly, isn't it intolerable if you don't get hot?"
Doudou gossiped: "The cooperation with Mr. Cai Ming is due to a variety show "Trick Intern" jointly produced with Dragon TV. At that time, Mr. Cai expressed his willingness to go deep into the young people group and understand the way young people live and work, so he ......"
"What the hell is a virtual anchor?" Peng Fei couldn't help it, and finally asked curiously.
"Nanako is Nanako, definitely different from Hatsune and Luo Tianyi!" Speaking of the key, Doudou said seriously: "The two are definitely not the same routine!"
"Virtual singers like Hatsune and Luo Tianyi need to sample the voices of real singers or voice actors in the early stage to build a sound library, and the creators then rely on vocal synthesis technology Vocaloid and applications to tune the voices and complete the creation. ”
"For example, the recently popular "Dara Bang", the original singer is the virtual singer Luo Tianyi and Yanhe. ”
But the virtual anchor is not playing this routine, it is directly composed of the avatar and the person. For example, Nanako's avatar is a cute Lori with white hair holding a small lantern, and the person behind it is Teacher Cai Ming, who dubbed it. ”
I see!
Ning Yuan instantly understood, and he had to say that this move was indeed very high.
The threshold for technical virtual anchors is lower, there is no need for a sound bank, no need to rely on vocal synthesis and tuning, and only needs to use facial capture and other technologies to achieve dynamic synchronization between real people and virtual avatars.
In the scene, the interaction between virtual anchors and users is relatively direct, and virtual idols need to accumulate a lot of popularity, and interact with users through works, programs, concerts, activities, etc., and the density of output content is limited.
However, as long as the virtual anchor interacts with the user in the live broadcast scene, performs talents, chats, makes games, and even plans variety shows, it completes instant communication and continuous companionship with the user.
You can play any routine.
In particular, the monetization path is clear, because the cost is low, and you can earn a lot of money directly by rewarding!
Curious, he asked, "Now there is only one Nanako at station B?"
"Nanako and Cai Ming are a special case, because the virtual anchor is created by real people, and the personality traits of real people have a great impact, and the identity of the general situation needs to be kept secret to maintain the integrity of the virtual image and personality. ”
"For us at Station B, the combination of senior performing artists and virtual anchors is also a novel and imaginative experience, and it also makes the "VirtuaReal" virtual anchor team of Station B usher in a new member. ”
"Have you heard of the Rainbow Society?"
"Could it be that Station B has already cooperated with Rainbow?" Ning Yuan saw Song Yu's face full of shock, Rainbow Society wouldn't be the great god of the island country, right?
"That's right, Tripping Love is the most successful case of the Rainbow Club. Doudou smiled: "It only took a short year from her birth to attracting attention, and then she caused a sensation." ”
"In the next two years, more than 10,000 virtual anchors appeared in the island nation. Even the gold winner of the '18 Internet Buzzword Awards is a VTuber. ”
After listening to Ning Yuan, he was also drunk, obviously the Internet is a mess, and the second yuan is still so developed?
"Do you know why I'm telling you this?" Doudou looked around the audience and said, "Because with the continuous development of the industry, the operation model of virtual anchors has become richer and more diverse. ”
"In a sense, the current love is no longer a pure anchor, it is very much like an animation IP, and the performer behind it is a dubbing voice actor!"
"So I'm especially optimistic about you!"
Ning Yuan suddenly realized, no wonder he was crooked for a long time, the meat play turned out to be here?
"In the next few years, virtual anchors will definitely be the top priority in the development of the platform, in addition to basic qualities such as personality, skills, communication skills, creative ability, voice, etc., what is more important is whether you can have the determination to persevere?"
"Do you really love the role?"
Doudou stared at Ning Yuan and said: "Cultivating a virtual anchor is like cultivating an idol, it takes a long time to incubate. The most important thing is how to continue to effectively produce high-quality content in the process of long-term cooperation. ”
"I see a sense of hope in the Ear Catcher!"
Ning Yuan looked directly into the other party's eyes, full of ambition inside, just like Xiaohui. In all fairness, I didn't even think so far ahead, and the other party actually ......
"This cooperation is just the beginning, and it is also a necessary process for us to get to know each other, right?"
Doudou raised his wine glass, took the initiative to stand up, and invited: "I am honored to be the full-time editor of the Ear Catching Workshop!"
"I also hope that we can work together to make a big vote!"