Shopkeeper Zhao was a little flattered when he heard that Hong Ershao saw him in the study. How can Hong Yu's identity background be compared with the previous owner?

He also knows that these wealthy families in Wudu, when they meet guests in the study, they treat you as "their own person" and don't see the outside. Being able to be so valued by Hong Yu, Shopkeeper Zhao was excited.

"Zhao Shanke has seen the owner!" Zhao shopkeeper knelt down, Hong Yu waved his hand: "Lao Zhao is not polite, sit down and talk." ”

"Xie Dongjia. ”

"Huaxia Bookstore has been running for so many years, and weishenme suddenly stopped?"

Shopkeeper Zhao smiled bitterly: "The owner doesn't ask about this matter, I want to talk about it." In fact, this is a crisis for the entire industry. Our regular big bookstore, to keep their own piece of gold signboard, whether it is engraving or paper quality, binding, must reach a certain level, but those small bookstores, completely ignoring these, typos, paper is thin, ink is not clear, but people are cheap!

Also, when we publish a book, we have to polish the author's pen. But those small bookstores bought our books, carved them out as they were, and bought them secretly, without giving the author silver, and the price was naturally lower. ”

Hong Yu was surprised in his heart: It turns out that this shijie also has pirated copies? The situation of Huaxia Bookstore is, to put it bluntly, a process of eliminating good horses from bad horses.

He nodded slightly: "The old workers in the bookstore are still there, right?"

"It's all here, the bookstore is now fully operational, but the owner with all due respect, if it continues like this, it will still lose money. ”

Hong Yu nodded: "I don't expect Huaxia Bookstore to make money." ”

Shopkeeper Zhao was stunned for a moment: "The owner, this ......"

"I have a few things for you to do, starting with the first one, and we'll talk about the rest later. ”

Shopkeeper Zhao knew in his heart that this was a test for the new owner. The first thing is that if you can't do it, Hong Yu is about to be replaced, and you naturally don't need to tell him much about the rest of the things. So he suddenly became nervous and sat upright.

"I want you to publish a batch of basic martial arts classics, with the Hong family's logo on the cover, and I will ask my grandfather to write a preface for each martial arts classic. This batch of books, as long as the cost price is 30% to sell, the more sold, the better!"

Shopkeeper Zhao was stupid: "The owner, how much money do you have to lose......

"You don't have to worry about this. All you have to tell me is how much silver you need. ”

Shopkeeper Zhao lowered his head and calculated in his heart: "Owner, the basic cost of a book is two dollars of silver, and you only sell it for thirty percent, which is sixty wen a piece, which is much cheaper than those small bookstores." If we sell one, we will accompany one hundred and forty wen, and if ten thousand copies are one thousand or four hundred taels. In the entire Great Xia, I am afraid that there will be a sales of 100,000 copies, that is, 14,000 taels, this is just the cost of books, plus freight, manpower, etc., I am afraid that a book will lose more than 20,000 taels!"

Hong Yu was very decisive: "That's it!"

Shopkeeper Zhao still wanted to ask, but Hong Yu had already waved his hand: "You can do it, just ask for the silver." ”

"Yes. Shopkeeper Zhao went out with a question.

Hong Yu called Hong Xi in, threw him a silver ticket of 100,000 taels, and knocked on it: "The affairs of Huaxia Bookstore must be handled by the young master with all his heart, and the young master is of great use! I turn a blind eye elsewhere, this matter, if something goes wrong, there are not a few people I have killed before, young master!"

Hong Xi shuddered: "Young master, don't worry, I promise that I won't let you down." ”

Hong Yu nodded and sent him out.

He thought about it himself in the study for a while, and then got up to look for his grandfather.

Hong Shengri was still reading the book of soldiers, and after listening to what Hong Yu said, he was a little surprised: "You have been tossing the Yun family's craftsman and Huaxia Bookstore for a while, I thought you were messing around again, but I didn't expect you to really have some ideas." ”

Hong Yu was helpless: "Grandpa, am I so unsuccessful? Forget it, I didn't ask this." ”

Hong Shengri's words had to be swallowed back: "In the entire Great Xia, there are many people from poor families who admire martial arts, but martial arts classics are more expensive than Confucian classics, and everyone privately treasures them and does not want to show them. ”

Hong Yu nodded: "Even if it's just a basic classic for entry, if one out of ten thousand people can succeed, it can be regarded as a blessing." ”

Hong Shengri was very approving: "You say, how do you want me to write a preface." ”

Hong Yu said quietly: "Actually, how to write, grandpa is free." But there are two points, first, to emphasize our Hong family, and second, you want to give a little guidance on the practice of these classics, and in some key places, add some concepts in our Hongjia's "Northern Wilderness True Scripture". ”

Hong Shengri frowned slightly, and agreed: "After spending so much silver, it's not a sin to earn some fame by the way." If you want to publish the first book, just send it to me when the time comes. ”

Hong Yu bowed: "Yes, that grandson retreated first." ”

Hong Shengri waved his hand and continued to read his military book.

After Hong Yu went out, he breathed a sigh of relief.

Hong Shengri is indeed very clever, but after all, he is limited to this shijie, and he does not see Hong Yu's true intentions. The publication of martial arts classics was only the first step, and then Confucian classics would be published, and they would all be sold at extremely low prices, so that anyone who wanted to read would be able to afford them.

The big logo of the Hong family on each book will make all the children of the poor family who are demanding books but cannot afford to buy them firmly remember the favor of the Hong family. In the long run, public opinion will be greatly beneficial to the Hong family.

And Hong Yu specially told his grandfather to add the concept of "Northern Wilderness True Scripture" in the preface, those martial artists who practice these martial arts classics, in fact, even if they are the inheritance of Hongfu, there is a potential possibility to join Hongfu in the future.

This is actually a means of kidnapping public opinion, it is a talisman, if Emperor Wuzong wants to move the Hong family, he must also think carefully about it!

This is not a cure for the root cause, but it is also a very effective countermeasure.

Hong Yu knew that between the Hong family and Emperor Wuzong, it was already an endless situation, and Huaxia Book Company was just his first move. Publishing classics is the first step in the first step. His ultimate goal was, of course, newspapers and magazines. Considering the communication and shipping capabilities of this shijie, the magazine seems more viable.

Hong Yu is very fond of scolding, and what could be more refreshing than mastering public opinion and scolding his opponent in a magazine with a circulation of more than several hundred thousand? Let the whole world hear my scolding, and my opponent has no way to fight back.

Thinking about it, Hong Yu felt happy.

......