The question raised by Li Yiqing, Duan Fei didn't want to explain, he didn't even think about it.

"Generally, sales will suggest that you carefully examine the brand strength, as well as the industry advantages and technical level. They are telling the right lies, and believing them is the hell. ”

"What is the right lie?" Duan Fei was puzzled.

"We are all laymen, and we don't understand good or bad or strength at all. If we understood, we wouldn't be laymen, and we didn't need them at all. Moreover, some well-known and powerful brands can come to us and beg us to do sales? Li Yiqing said.

She sat on the stone steps, looked at the sky, and chatted with Duan Fei lightly, every word was very light, but it was all to the bones.

Li Yiqing seemed to have some truth in what he said, but Duan Fei was not convinced.

"I've seen their storefront, and there are so many people!"

"The time I went to the provincial capital a few days ago to see it, I was asked to take a leave of absence to see the store. Li Yiqing said with a smile, "Brother Fei, that's a model store, we can't do it." ”

"Why, people can do it, why can't we do it so popularly. ”

"Discounts, promotions, losing money and making money. The main thing is to let people who want to join see the so-called brand strength. Li Yiqing explained, "Those sales can't be taken seriously. And...... Let's talk about milk tea first, whether it tastes good or not is one thing, and whether it is convenient or inconvenient is another. ”

"Our store is more biased, and we are ...... for adult products , better. But for milk tea, it is not dominant. Li Yiqing said, "Although it is close to the university town, the students also want to be convenient." Not to mention those who come to drink milk tea, as far as our location is concerned, there are few takeaways. ”

"......" Duan Fei was speechless.

"And we'...... Brother Fei, you don't have enough financial strength. Li Yiqing continued, "I have seen a few bosses with a little savings who have lost their funds to zero and even owe bank loans because of various franchises. ”

"It's not that scary. Duan Fei was already a little cowardly.

"Then let me ask you a question, Phineas. Li Yiqing said, "Will someone give you the original things that make money?"

"My dad maybe, others estimate enough. Duan Fei no longer had the "arrogant" arrogance he had before, and he was a little wilted.

"Huh. Li Yiqing said with a smile, "So, those stores with a small franchise fee and say that they have strength, why are they?"

"Small profits but quick turnover?" Duan Fei asked uncertainly.

"Every franchise company is boasting about zero threshold, zero experience sales. You only need to invest how much money you need, and even some brands have zero franchise fees directly, and you can pay the rent and decoration fees yourself. There are professionals to teach you, professionals to help you choose an address, and professional training to help you enter the industry. ”

Duan Fei replied to Li Yiqing's words, and what he heard from the chain was basically the same as what Li Yiqing said.

"It's all fake, it's all out of nowhere, and then I'm waiting for you to be fooled in the pit. Li Yiqing said with a smile.

"What kind of pit?" Duan Fei asked with a little weakness.

"First, it requires a lot of franchise fees. Each brand franchise is subject to a franchise fee, and some are not called franchise fees, but may be called deposits. You won't be able to see this money later anyway. ”

"No, it's ......"

"Did they say that they would return your security deposit on what conditions were met, and that the fee was charged because it was easy to manage?"

Duan Fei nodded confusedly.

"Companies that don't even have a national record, do you believe that they will return the money when the time comes? Basically, 90% of the franchise stores will be yellow within 3 months, and they will not return the money at all. And the remaining 10%...... Hehe, I won't give you a refund. Running away is the easiest way to solve the problem. ”

"Besides, their so-called help you choose a location is also nonsense. Basically, only the busiest streets will be chosen, not the out-of-the-way corners.

Do you think about how expensive the rent is for locations with a lot of traffic, and do you still need them to choose? But once they don't choose there, they will have a reason to say anything if the business loses. Nothing like professional advice, they won't admit they're wrong anyway. ”

"What if I did what they said?" Duan Fei asked.

"The next step is the decoration, the designated construction team, and the selection of materials must also be unified and standard. In short, it is to pit you with another amount of money on the decoration fee. Li Yiqing said, "I saw a store, right next to the main gate of the university town, and one day I heard the boss say that the cost of decoration is at least twice as expensive as my own." ”

“......”

"If they get through all this, they will spend a lot of unjust money, and then they can still make some money on raw materials.

Basically, all franchises require you to use their raw materials and formulas, which is said to give users a stable quality experience. If you don't use it, you will be punished. In other words, if the cost of a cup of milk tea is 1 yuan, they can charge us 3 yuan. ”

"My heart is dark. Li Yiqing handed the water to Duan Fei, and Duan Fei took it in confusion.

"It's all over, if it's good that business is good, it's also a part-time job. ”

"And that's not all, a lot of brands have a variety of inspectors and mystery visitor systems. According to them, it is to guide the management, but in fact, what you need to do is to check. Are you secretly misusing other materials, their KPI is to find your non-compliance and fine. ”

"So it's a big hole, and once you jump into it, it's hard to get out. Li Yiqing said, "Brother Fei, don't think I'm too busy. I'm just an employee, so I'm not qualified to say that. But ......"

As she spoke, her voice stopped, her eyes looking at the road in the distance.

"But what?"

"But Brother Fei, you are good to me, I know it in my heart. So say a few more words, don't be angry. Li Yiqing said, "It's not easy to make some money, but don't be deceived by scammers." Actually, I don't understand, but there are too many businesses that have lost their jobs, and not many can survive 3 years. I felt that something was wrong, so I figured it out to myself. ”

"Alas. Duan Fei sighed deeply.

"In fact, the reason is very simple, only the old man of his own family can give money so generously, why should other people. To put it more simply, do you think there will be pies falling from the sky?" Li Yiqing said.

Duan Fei felt that what she said made sense.

chatting with Duan Fei, the autumn air was crisp, and the sunlight reflected on the road was a little dazzling, Li Yiqing squinted his eyes.

Suddenly, a dark cloud blew by, and three black cars slowly drove to the door.

This shouldn't be coming in for consumption, Li Yiqing has some understanding of Duan Fei's small shop customers, so he didn't stand up.

But the three cars slowly drove to the door of the store and stopped, the driver came down to open the door, and a middle-aged man in a suit and leather shoes walked down.

"May I ask Mr. Duan. Duan Fei looked up, saw that the middle-aged man seemed familiar, and after thinking about it carefully, he was stunned.

Isn't this the one who passed by himself in the corridor of Wu Mian's house that day!

How did he get here?