Chapter 99: Station B

"Station B is good!"

"That's it, I'm a die-hard fan every day!"

"That's it, 23333!"

Ning Yuan looked at everyone's excited state, and secretly laughed, worthy of being a gathering place for young people.

Clapping his hands to signal quietness, he continued: "Of course, the Himalayas must also be updated steadily, this is our base and the biggest cash cow, understand?"

"I would like to add a few words. Liu Yutong took Ning Yuan's words and analyzed: "Professionally, I am a layman, as long as the work is good-looking and fun, it can be popular no matter which platform it is put on." ”

"You must have found out that our fans have peaked recently, reaching a bottleneck, and seven million fans is the limit that the studio can reach in a short period of time, right?"

"Because of the contractual constraints and the fact that Himalaya is already the first audio platform in China, in other words, it is difficult for us to make another leap by relying on sound alone!"

"I agree!" Zhang Meng couldn't help but say: "All of you are old B stations, they have been listed on the NASDAQ, and their big business is valued at tens of billions of dollars, especially in the past two years, their influence has become more and more great. ”

"Compared with Douyin Kuaishou, I am also more optimistic about Station B!"

"That's right, that's right, I've already seen the UP master playing dubbing on station B, and the level is not good at all!" Song Yu said with disdain: "If Brother Ning goes up, he will beat them 10,000 times!"

"How does the ragtag army compare to our professional army?"

"Don't talk nonsense, it's over!"

Ning Yuan saw everyone chattering, frowned and interrupted: "Don't rush this matter, the new platform has the rules of the game of the new platform, and you must be ready to start again." ”

Gazing at everyone, Zhengse said, "Who are you best at imitating?"

"What do you mean?" Liu Yutong reacted the fastest and blurted out: "Parody show?"

Everyone suddenly realized, and in an instant, who didn't start with imitation when learning dubbing professionally?

"Well, you guys go back and think about the characters you're best at, and then we'll look at how to present them. ”

Sending the others away, Ning Yuan left Liu Yutong behind, briefly explained his thoughts, and asked, "What do you think?"

"It's done and it's absolutely fried!" Liu Yutong said without hesitation: "Station B likes this!"

Ning Yuan smiled, similar to what he thought, and continued: "Imitation is not the biggest problem, the Ear Catching Workshop must innovate in content and come up with professional and interesting works to attract fans, which ......"

"Don't worry, it's on me!" Liu Yutong patted his chest directly and said: "There are jokes and copywriters around me, don't forget that I'm from the advertising department!"

Ning Yuan laughed, waiting for your words!

There have been imitation shows for a long time, and there was a period of popularity five or six years ago, especially the various imitation stars in the draft, and they were in the limelight for a while.

In the past two years, it has basically disappeared for many reasons, the most important of which is that it cannot last. The first time I watched it, it was amazing, but I couldn't stand watching it a few more times, and there was no continuous output of high-quality content, who would still watch you?

This is also the scariest place in the traffic era!

Himalaya has been deeply cultivated, both contacts and fans have a foothold, a proper pyramid head, and stable development can stay up for time.

Nearly half of the nearly 7 million followers converted to Weibo is not bad, and 4 million fans sounds quite forceful, but it is still not worth mentioning for the top streamers who are often tens of millions.

There are several fans who have exceeded 100 million!

What are the four major flows, three small ones, and double top streams......

This year, there is also a new one called:

Three hugs?

On Weibo, there are three acres and three points of land, and no thirty or forty million fans are embarrassed to say that they are big V!

"In fact, there are many routines for Weibo to increase followers, it depends on whether you are willing to spend money. Liu Yutong saw Ning Yuan's thoughts, and said with a smile: "What zombie powder army is the old yellow calendar, and now the backstage is also cracking down on brushing, as long as you are willing to spend money, it is guaranteed to be a real person!"

Ning Yuan asked curiously: "Tell me about it." ”

"The simplest and rude thing is to forward the lottery, as long as you are afraid of a 67% churn rate, it is not a problem for the money to skyrocket by hundreds of thousands overnight. ”

"The fan circle often plays this routine, preparing cash of 5.2 yuan, 66 yuan, and 88 yuan, which is how idols attract fans in the early days. ”

"There was once a person who posted 5 yuan 2 a day, only more than 100 a month, and his fans rose by more than 8,000. There are also people who directly send Apple X, 100,000 fans and 320,000 forwards. ”

"You must know that now you can buy live powder for the system at least one piece of five!"

Ning Yuan shook his head, no wonder the Internet is now fighting for the so-called customer acquisition cost, not to mention small companies, even Ali Jingdong can't get a high-quality customer if it's not seventy or eighty.

So all kinds of activities are flying all over the sky!

"Whether it's Himalaya or even Station B, in the end, our goal must be Weibo. Liu Yutong emphasized again: "This is the standard for brands to measure the influence of an artist, no matter how much it is scolded, at least it is still king." ”

Of course, Ning Yuan understands that this is also the key to attaching importance to Liu Yutong, and operating her is professional, so let the family be responsible.

Watching the girl rush to prepare for the joker, Ning Yuan stretched his waist, opened Station B, knew himself and his opponent, and saw what level the other UP masters were?

Because there is a system, as long as you want to, it is not a problem to imitate anything, but on the contrary, good ideas and content are more valuable.

Ning Yuan thought while researching competing products, it is an undoubted fact that the warm people of Tranquility Zhiyuan have reached a bottleneck period in the Himalayas, and it is impossible to have explosive growth.

The next step is to use the new vest to develop new characters and transform into the field of horror and suspense, whether it is a short ghost story or a long-form audio novel, it is also a cash cow with strong fan stickiness.

As long as you can occupy the two major heights, the others ......

Of little consequence!

Ning Yuan habitually touched the bridge of his nose, what Liu Yutong said made sense, Weibo is definitely the most important indicator to measure the influence of an artist in the traffic era, but because there is too much water, the credibility of advertisers is getting lower and lower.

In other words, it's getting harder and harder to monetize with ads!

This is also why the live broadcast has sprung up, sitting in front of the computer, clearly relying on the ability to sell goods, and it is clear who is strong and who is weak.

So in my opinion, the biggest use of Weibo fans now is to do brand effect, which is not suitable for small players at all, and it is a vanity fair where local tyrants and big capital fight.

Look at what brands Qianxi endorses?

Adidas, Tmall, Huawei, Givenchy, Mengniu, Master Kong, Danish ambassador......

Which is the bad money?

Thinking of this, I couldn't help but open the Weibo homepage of the Ear Catching Workshop, there are new developments every day, yesterday was the photos and copywriting of my cooperation with Qianxi, and the following is full of comments.

I have to say that Liu Yutong does have experience and ideas, and gradually builds the team into a self-reliant college student club in the new era, which is sunny and positive, full of positive energy, and relies on professionalism to realize the value of life.

Just ask if this kind of person is stable?