The highest work subscription exceeded 50,000, but it was actually a Buddhist scripture?

Tomorrow is the weekend, make an appointment to meet Xiaohui, and ask the rules of the game when the time comes, after all, people are insiders, and it's always okay to break up the gossip, right?

Wait until the appointed time, come to a Starbucks in advance, and sit at the window. Soon a cute beauty with a round face appeared, and Ning Yuan beckoned.

"You are Tranquility Zhiyuan!" Xiaohui looked at the handsome little brother in front of her, and said with a surprised face: "I thought it was ......"

Ning Yuan stood up with a smile, stretched out his hand and said, "My name is Ning Yuan, and I read dubbing at Huaxia University of Communication and Communication." ”

"I see, it's really from a professional class. Xiao Hui grabbed the handsome guy's hand, and said with a smile like a flower: "You are worthy of being a top student of Communication University!"

Ning Yuan felt the enthusiasm coming from the palm of the other party's hand, took the initiative to let go, and motioned to sit down and chat.

Xiao Huiqiao's face was red, good guy, the old lady's palms were sweating!

"What to drink?" Ning Yuan gentlemanly handed over the menu and said with a smile: "Order casually, thank you Sister Xiaohui for taking care of me, you don't have to save me money today." ”

"I've lost weight these days, and I can't eat more. Facing Ning Yuan's sudden speechlessness, Xiao Hui changed her words and said, "A cup of latte is enough." ”

After ordering, I couldn't help but look at the big boy opposite carefully, and muttered to myself: "What a waste of dubbing for your conditional dubbing!"

"What?" Ning Yuan didn't hear it, and asked, "I'm sorry I didn't hear it." ”

"No, it's nothing!" Xiaohui quickly shook her head, took a deep breath, and deliberately diverted the topic: "Today I am here to meet you as a working person, after all, you are already a very potential anchor, and you will definitely cooperate with the platform in the future, so ......"

Ning Yuan put down the coffee and said seriously: "Do you want to sign a contract too?"

"Of course, you have to sign a contract with the platform, otherwise how can you make money?" Xiaohui took the latte from the waiter and explained: "Ximalaya is also the No. 1 audio platform in China, with 470 million users, more than 5 million anchors, and a market share of 73%. ”

"The valuation is more than 20 billion!"

Ning Yuan smiled and nodded, otherwise he would not have chosen Himalaya, and it was rare to have the opportunity to face the editor, and asked, "Is the signing a share or a buyout?"

"It's a bit of both, depending on the project. Speaking of work, Xiaohui took out a professional attitude and said: "Now the main income of the platform is divided into two parts, one is the member VIP, which is 199 per year. ”

"The other is the audio fee, where we provide authorized text works, select suitable anchors to interpret in voice, and then charge listeners. ”

"As for the sharing or buyout, the specific project is negotiated in detail, of course, 90% is shared, and the buyout is mainly for celebrities, after all, people have a fan base, and it can be regarded as one of the cooperation methods for drainage. ”

Ning Yuan nodded, the business model of buying and selling can be so big must be very mature, this does not have to worry about a small anchor of his own, and continued to ask: "Then what should I do next?"

"It must be desperate to attract fans!" Xiaohui said without hesitation: "The more fans, the better!"

After drinking a latte, he analyzed: "Now is the era of traffic, no matter whether you have real skills or not, as long as someone praises you, you can become famous overnight." ”

"As an anchor, if you want to make money, there are only three ways to go. ”

"The first is to take the platform's share, for example, for a serialized audio novel, thirty percent will be given to the original author, and the remaining seventy percent will be divided between the platform and the anchor, which is basically almost thirty percent in your hands. ”

"The second is paid works, as well as reward incentives, a bit like live broadcasts, all depending on personal charm. ”

"Finally, there are very few people who can accept business cooperation, at least million-level big Vs. You also have to consider various issues such as brand positioning, after all, the money of the financier is not spent in vain, right?"

Seeing that the handsome guy kept nodding, Xiaohui was secretly refreshed, and continued: "There are three types of anchors who publish their voices on the platform: the first is that ordinary public users use the platform as a tool for voice publishing and sharing, such as home users can establish a home radio station. ”

"The second type is that people with distinctive voices perform audiobooks and show their talents, and there is no shortage of professional majors like you. ”

"The third is to have some kind of expertise, such as lawyers, accountants, beauticians, etc., and share their knowledge through audio. ”

"The latter two are the main ones that can be popular now, either the sound is good and distinctive, or the content is professional and attractive, otherwise it is all in vain. ”

Ning Yuan motioned for the waiter to come over, ordered a few more small cakes and snacks, and asked, "Then what field do you think I should develop in the next step?"

"Audiobook!" Xiaohui didn't say a word, and said directly: "There is no one!"

Seeing that Ning Yuan was confused, he explained: "In the early years, the free strategy was implemented, and the platform's audiobook products were harvested and accumulated to a group of extremely sticky users. Although users only account for 16.9% of the total, they contribute more than 50% of the traffic of the entire platform!"

"Active users listen to books for an average of more than three hours a day, so that the total listening time of audiobooks accounts for 60% of the total time on the platform, do you say it's amazing?"

"To put it bluntly, these are the real die-hard fans, especially in the past two years, when paid products and paid members have been launched, people are the support of real money. ”

Afraid of Ning Yuan's suspicions, he took out his mobile phone, opened the APP, and displayed: "Now the 10 million fans of the platform have heard the sound of Zixiang, right?"

"All his fans have accumulated from audio serialized novels, and he is good at thriller and suspenseful stories, known as human flesh tape recorders. ”

Ning Yuan nodded, the first brother of the platform has naturally heard it, and in all fairness, the voice is just like that, but the update is very fast, at least a dozen changes a day, and the works have exceeded 10,000.

"So far, Zixiang has released a total of 21 paid audiobooks, and six of the top ten families on the best-selling list account for one person!"

Xiaohui said: "Last year, the fans exceeded 10 million, and this year do you know how much money you can make every month?"

Seeing Ning Yuan shaking his head, he said word by word: "Just over a million casually!"

Ning Yuan's eyes lit up, is it so profitable?

"As long as there are fans, anything is possible. The waiter brought the small cake, Xiaohui couldn't help but pick up a piece, and said with a smile: "Many copyright owners will take the initiative to cooperate and ask for purple plackets to record by name, and the quota will be scheduled until next year." ”

Ning Yuan pushed a few plates towards Xiaohui and asked, "So you let me read an audio novel?"

"That's right. Xiaohui said solemnly: "It's better to pet Wen!"

"What text?" Ning Yuan was stunned for a moment and asked, "Pet?"

"What pet!" Xiaohui rolled her eyes, she was still a straight man of steel?

"Pet Wen is a novel about youth love, the most popular theme in the past two years. What a domineering president meets Cinderella...... The black-bellied male god chases the ugly duckling...... Rich family grievances tear up the war ......"

Ning Yuan suddenly realized, isn't this the thing he despises the most?