"We can't care whether the overall profitability of station B has fallen into a bottleneck, as an UP master, there are only four ways to make money. ”

"Official incentives, advertising revenue, member charging, live broadcast rewards. ”

Liu Yutong explained: "As a brand, there are basically only two routines to enter Station B for brand marketing: one is commercial promotion on the platform and video brand promotion. The second is the bounty program, which adds product links in videos and live broadcast rooms. ”

"A food UP owner with millions of fans brought a food with a unit price of 100 yuan through video, and the sales volume was about 150,000. A UP master with half a million fans sells small household appliances, with a single video of about 100,000. The GMV of a single video of a UP main with about 10,000 followers is about 10,000 to 30,000......"

Ning Yuan listened and looked at the information, and had to say that the data was very detailed, and it seemed that he had put a lot of effort into it.

To eat on any platform, you must first understand the rules of other people's games, and to put it bluntly, it is a recommendation algorithm.

At the level of distribution logic, Bilibili uses a relatively fair traffic distribution mechanism, relying on the fan relationship and interest push mechanism, and making customized recommendations according to data such as users' concerned topics.

The system makes algorithmic recommendations based on the user's browsing habits and the tags of the video, such as which video appears on the search page/related user homepage, the higher the weight of the video, the more likely it is to appear on the search results page and the homepage of related users.

Video weight = coins x 0.4 + favorites x 0.3 + barrage x 0.4 + comments x 0.4 + play x 0.25 + likes x 0.4 + share x 0.6, the latest video (released within one day) to increase the right (total value * 1.5)

Liu Yutong pointed to the formula and said: "The reason why the playback weight is the lowest is because this part is easy to increase the playback volume through the title party and gray techniques." ”

"In other words, compared with the number of playbacks, Station B pays more attention to the quality and interaction of content, the so-called one-click triple!"

"At present, animation, games, and funny are known as the old three districts of station B, and the contributions easily account for more than half. However, what can really rely on advertising is life, technology, and digital. ”

Liu Yutong took a sip of black tea and continued: "For example, the UP main paper clip I pay attention to, take the route of serious science popularization, last month, a video started from the principle of charging, analyzed in detail the development process and principle of oppo mobile phone electric technology, and finally brought out the reasons for the brand's powerful charging function. ”

"There is also Fontav, the master of paleontology science popularization, a fighter in the niche, and the current fans have exceeded one million. ”

"A video about the history of vertebrates' struggle with dental bacteria, popularizing the importance of dental health, and finally naturally leading to an electric toothbrush, complete with a bunch of references, is the most elegant cha fan. ”

Ning Yuan nodded, in the final analysis, it is still the attraction of the up master to fans, are you entertaining and funny or serious and serious?

Usually go to station B to brush a ghost animal video hahaha, just after dinner. But when you open Mr. Luo Xiang's video, you basically sit upright and take a small book to learn knowledge.

It is also for this reason that there are many fans of entertainment and funny up masters, but fans of serious and serious UP masters, due to the output of knowledge content or the accumulation of professional level, are more likely to have a sense of identity between individuals.

The explanation of knowledge in the field of popular science, multi-angle interpretation and analysis in the field of film and television animation, etc., can often resonate with fans, which is a kind of spiritual attraction.

There are dry goods!

Thinking of this, he said: "This is also the reason for choosing Station B, once it gets the attention of fans, the stickiness is far stronger than that of other platforms!"

Ning Yuan put down the information and said: "We are basically positioned in the field of entertainment and animation in the future, relying on creative content to be funny, as long as there are enough fans, receiving advertisements is not a problem." ”

"The news of the idea of a high bounty has been sent. Liu Yutong said with a smile: "Five hundred per thousand words is not cheap. ”

"At first, wait for a while to see if there are any masters who can cooperate for a long time. Ning Yuan smiled: "Good content is fragrant!"

"Does the team want a real person to appear on the camera?" Liu Yutong thought of a question and said: "After all, real people can bring fans closer together, so ......"

Ning Yuan had already thought about this problem, shook his head and said: "Don't use it at first, play the original movie and TV series, and we will dub behind the scenes." ”

In this way, the sense of substitution is stronger, and when the fans accumulate to a certain level, then slowly push people out. ”

Liu Yutong nodded, although it is a pity that he can't use the handsome face of the male god to attract fans, but I have to say that the sense of substitution of video and sound is stronger.

Not everyone can tell which star it is by their voice at once, right?

"Why don't we contact Station B in advance and talk to them about the contract?" Liu Yutong said tentatively: "After all, you are also the head anchor of the Himalayas, and the studio's Weibo fans have exceeded four million." ”

Ning Yuan nodded, originally wanted to wait, since it was sooner or later, then contact contact first. Not only Station B, but also the Himalayan side should say hello to Lao Yu, as long as this kind of thing is not to jump to other competitors, the platform is basically happy.

Who thinks they have a lot of fans?

Seeing that Ning Yuan agreed, Liu Yutong was secretly excited, Himalaya himself came late and didn't catch up, this time he must firmly grasp it!

Sit firmly as the chief broker of the Ear Capture Workshop!

Looking at the side of the male god, Zhang Meng is simple-minded, and the future will definitely assist Ning Yuan in managing a professional team, and now recruiting people has explained everything.

Although Xiaohui is ambitious, she can't do without the Himalayan platform for the time being, and it is the best choice for public and private.

No matter where you go to break the circle, audio novels are the base camp, with real income every day, and people are only tough when they have money to speak, right?

As for Song Yu and Peng Fei......

Don't think about it at all!

Stand up and straighten your back, this is the first tough battle as an agent, and you must fight for the best interests of the team!

Ning Yuan looked at the girl's scrappy back and smiled, this guy is definitely a potential stock, and he must not be idle.

Being able to manage 80,000 paper cranes is the best proof in itself, communication, operation, outreach, organization, marketing......

What's more, he is still a top student in media advertising, and he is indeed more suitable for the position of an agent than Xiaohui, and he is also responsible for the future development of the entire team.

Of course, Xiaohui is also an indispensable external force, with her staring at the Himalayas, the base camp can be stable, and this cash cow must not be lost.

Standing up and looking at the somewhat empty studio, the next few things went hand in hand: Xiaohui fought for the copyright of the river god...... Liu Yutong talks about cooperation with Station B, and also collects creative content...... The dubbing team worked hard to imitate ......

I don't feel like I'm running out of manpower!

Pick up the pen and paper, the dubbing team is indeed more scarce than abundant, but at least two administrative assistants need to be hired, right?

It seems that the accountant needs to hire one too?

You must have one for professional video editing in the future, right?

At least find an aunt to clean up, right?

In the future, I often run out, do you want to get a business seven-seater?

Is it difficult to get a license to buy a second-hand first?

Ning Yuan drew a few strokes on the paper heavily, as a boss, he realized that there were too many things to worry about, but fortunately, there was no shortage of people in the university, and he was officially recruited!