Chapter 175: Shock!

""My Motherland", Zhang Yi, Ning Hao, Xu Zheng, Guo Fan, Yang Qing five directors, each directed a story, actors, I let them choose at will, Wu Ershan and I personally produced and supervised, jointly produced by China X Department and Huaxia Pictures, this movie is almost the top production of Mengxi Media, if you can't get a billion, it's a failure!"

Shen Mengxi explained the general situation of the project, and then said, "Mr. Ye, are you interested in releasing it together?"

"Of course, as long as you Shen Mengxi speak, I will definitely do it!"

Huang Zhonglei didn't speak...

People's National Day files have "Di Renjie's Divine Dragon King"...

Wang Changtian: "Don't look at me, I joined a long time ago, otherwise, I wouldn't have delayed Zhao Bafei's "The Year in a Hurry" to the Chinese New Year!"

"Lao Wang watched the film, and he couldn't cry..."

Wang Changtian nodded: "It really captures the feelings of family and country, Yi's "Xiaoping, Hello", really pulled my thoughts to the eighties..."

......

The next day, Shen Mengxi participated in two more forums on "How to Make a Successful Film in the Market." 'Big Data, Driving Chinese Films'

It's his home field again...

After Mengxi Media entered the market, it has always adhered to the typology...

"It's hard to tell which film and genre is the eternal winner in the market. But I would say the biggest winner is the genre film. ”

"Crime, action, sci-fi, and disaster, these four genres will be what Dream Creek Media will do next... The problem is that too many creations are now concentrated in the two fields of youth films and comedy films, which is called following the trend!"

"Don't follow the trend when making movies, discover the blue ocean by yourself, walk in, stand on the tuyere, didn't Lei Jun say that whether a business can succeed depends on life. The so-called life is to do the right thing at the right time, and entrepreneurs need to spend a lot of time thinking about how to find a typhoon mouth that can make pigs fly, as long as they have a little wings at the typhoon mouth, they can fly higher. It's the same with movies!"

"In addition, I have dealt with Taiwanese and Hong Kong actors before, of course there are good to speak, but many are not easy to speak, and now the actors we use are mainly in the mainland, and there are fewer and fewer actors from Hong Kong and Taiwan... There is not only the speed of growth of mainland actors and the problem of down-to-earthness, but also the problem of after-sales service. For example, if an actor acts in your film, but the service can't keep up, he will put forward various conditions to you during the promotion, what first class, business class, what presidential suite to live in, how much is the appearance fee...

——————

I'm really convinced, all the cards are not big, the temper is not small, we have to choose those with better attitudes and lower prices. I think we must promote a change in the trend, if we still use the original system that has been inherited from Hong Kong and Taiwan to develop Chinese films in the new era, there will be no future!"

Big data...

Gong Yu gave the example of "House of Cards": Netflix, a video site similar to China's Youku Tudou, mined data from its own website and used it to work backwards into the production of the film. Engineers have found that there is an overlap between users who love BBC dramas, director David Fincher and veteran Kevin Spacey, and that a film that meets all of these elements could be a big hit. "House of Cards" satisfies all three elements.

Shen Mengxi rolled his eyes: ""House of Cards" is a remake, the 1990 version of the British drama, an intern employee of Studio S recommended it to me, I watched it, found CAA, co-produced..."

"Studio S is ready to make a TV series, the script of "House of Cards" is of good quality, CAA provides a core incubation team, director David Fincher, screenwriter Eric Ross, Kevin Spacey, etc., according to Hollywood custom, the team and script are packaged, and the agency will be able to get a commission of 10% of the total budget. ”

"Before the production, I must have to find a TV station, at that time, I contacted HBO, Showtime, and AMC respectively, because I am a shareholder of Netflix, so I also went to Netflix, at first I was going to let Netflix buy out the online premiere of "House of Cards", but Netflix put forward the idea of investing in the production by itself, and offered generous conditions, such as customizing two seasons at one time without a trial broadcast, with a total budget of more than 100 million US dollars, and the production team can retain the final editing rights, etc... After all the details, I decided to hand over "House of Cards" to Netflix!"

"Why did you give it to Netflix, because they had better conditions!"

Finally, as a reminder, Netflix's first original TV series was not "House of Cards", but "Lillehammer", a TV series that had nothing to do with big data and was later avoided by Netflix intentionally or unintentionally in external information. ”

"It must be said that the success of House of Cards has nothing to do with big data, and Netflix can't rely on data to select content, because Hollywood doesn't give it that much room to do it.

At present, the original series launched are all from independent production companies, because the production companies under the five major media groups account for more than 80% of the market share, and the interests of the TV networks owned by the group and the limited TV channels are highly consistent, and there is a certain resistance to Netflix, Netflix can only pick and choose among the remaining 20%, and it is good to be able to pick a few good things. ”

"Why promote big data? Because one of the major characteristics of the IT industry is to replace traditional industries, communications, shopping, finance, etc., and Netflix wants to replace cable TV stations such as HBO, which must reflect differentiation, and big data meets this requirement. ”

"Therefore, I personally think that it is a very stupid act to use big data to deduce whether film and television dramas will be popular! Big data is just a gimmick, and the content meets the audience's taste is the key to the success of a drama. ”

"Of course, those who engage in the Internet think that they can change the world and lead the development of mankind, and it is useless for me to say these estimates..."

......

It's really useless!

Ahri, Penguin, Du Niang, including Xiaomi, are all preparing to enter the film industry.

The concept of big data is in line with the IT industry...

That's why it's popular on the Internet +!

The Golden Goblet Award of this Shanghai Film Festival...

No one cares, and the only contribution is probably to provide material that can be complained about - "Little Times" won the Best Film Award at the Film Channel Media Awards, and Guo Jingming himself also won the Movie Channel Media Award and the Best New Director Award!

Actually, I didn't have to choose, "Fuchun Mountain Residence" was nominated for "Best Picture"...

"Little Times" and "Fuchun Mountain Residence", who do you choose?

I choose a dog leash for riding!

By the way, many people say that Dong Zijian wants works and awards...

Well, he is indeed the actor, the best actor at the same Movie Channel Media Awards...

This thing has a little rhythm, and it's not much different from Big Honey's Houston actress café!

But everyone only knows that Dong Zijian's acting skills are good...

Shen Mengxi left the Shanghai Film Festival on June 27th, that is, the day of the release of "Little Times"...

Then, the whole circle was shocked - "Little Times" was screened about 35,000 times nationwide, more than 2.1 million people watched the movie, and the box office reported about 73 million yuan, setting a first-day box office record for domestic 2D films.

Triple hanging "The Great Wall"...

Of course, "The Great Wall" has been released for 20 days, with a box office of 1.85 billion, and more than 20 million in a single day, which is already very good!

But...

"Little Times", Guo Jingming, 73 million on the first day...

Tsk, these three keywords directly shocked the whole circle!