Su Lun said that she would regret not filming "My Little Black Dress", and Chen Hui of Hengye Pictures will probably regret it, his release of "Tears of a Fallen City" and "Little Dress" collided with the schedule!

The start of Hengye Pictures is related to the trade barriers of various provinces at that time - Chen Hui was in the pirated tape business at first, and later began to buy copies of some movies - he bought the copyrights of Fujian and Zhejiang provinces, and then released them and took a share of the accounts...

So, I've written before that a lot of people who make movies sell pirated discs and change careers, this sentence is not nonsense!

Hengye Pictures is very similar to Mingxi Company, a subsidiary of Mengxi, they have a good relationship with China Film Southern Shinkansen and Zhujiang Cinemas, plus the Spring and Autumn Era of making low-cost horror films, the Quartet has combined to make a batch of low-cost horror films, similar to "Nightclub Trickery", "Embroidered Shoes", "Shouzhu Man", "Oxford Killer" and the like...

Later, I happened to make "Beijing No. 81", and helped release "Wolf Warrior", which opened up the situation...

"Tears of a Fallen City", directed by Huang Zhenzhen, screenwriter Zheng Danrui, is the master in "Wu Zhuangyuan Su Qier"...

Starring Li Zhiting, Ren Xianqi, Liang Yongqi, Chen Qiaoen, Dou Xiao, Zhou Dongyu.

belongs to the love genre movie, originally thinking about Christmas, the audience may want to watch some love stories, very unfortunately, caught up with "Little Dress"...

"Tears of a Fallen City" copied "Sad Movie", three love stories, and then a sublimation.

Of course, you can also say that it is a coincidence, but the poster design is exactly the same...

This is obviously not a coincidence that can be explained!

Before the release, Huang Zhenzhen boldly predicted: The box office will start at 300 million!

I don't know who gave him the courage ...

Going back to "Little Dress", this movie is very simple.

Four female students who have just graduated from college are running around to find a job they want.

Although the four of them still show the carefree of their school days when they get together, they all have their own worries...

Even when one person is reused and makes a lot of money, the others do not rejoice and bless him, but are depressed, jealous, and resentful. But when her career was frustrated and she fell into a crisis, everyone gathered around to cheer her on...

Therefore, Shen Mengxi can't understand this kind of psychology.

This is the careful thinking of the girls, who can play together at any time, crazy, caring, sad and jealous.

The subtle and indescribable, coarse and delicate stories between the girls can never be finished;

They like to stick together when they have nothing to do, joke with good intentions, understand each other and feel nostalgic from time to time, seem to be intimate and harmonious, and occasionally they are inevitably jealous and secretly compete...

Why bother, what can't be said?

This is called a typical movie that focuses on women's perspectives.

But not all boys hate it, after all, the beautiful dress-up show of the four girls is still quite attractive...

......

There is a saying that seems to go like this: as long as there is a line that touches you, it is called a good movie.

As a purely female perspective movie, "Little Dress" is aimed at the mainstream moviegoers - white-collar workers, students...

So, it will be released on the 24th...

In fact, it is also suitable for Valentine's Day and New Year, when men and women go out on a date, they must listen to the girl when they see something, and the man is only responsible for paying for the ticket.

Take a look at a few comments that are a bit pretentious:

"A girl in her twenties can not have a satisfactory job, she can not have a wholehearted boyfriend, but she cannot do without noisy sisters, and she cannot have the courage to actively pursue her dreams. ”

"It's better than I imagined, as a girl in my twenties, I feel empathy in too many places, and at the same time, I hope that one day we can still be so noisy and sad to share happy food together. Youth with friends is the happiest. ”

"Girls' friendship, in addition to appreciation, envy, jealousy, contradictions, quarrels, and of course - love. ”

The word of mouth is very good...

Douban's opening reached 7.9 points, of course, there are also bad reviews:

"The story is very old-fashioned, and there is nothing attractive about the plot!"

"I don't understand the so-called friendship of your female compatriots. ”

It's already pretty good, not to the point of polarization.

is really polarized, with a maximum score of 6.5 points, such as "If You Are Honest Do Not Disturb 2", "One Step Away"...

......

The real-time box office ranked first, however, the company did not dare to be careless at all.

After all, Christmas is followed by New Year's Day...

"Jinling Thirteen Hairpins" and "Dragon Gate Flying Armor" obviously have enough stamina!

By the way, "Tears of a Fallen City" was completely ignored, and the prime time was scheduled, unless it was a large theater with more than six halls, and the general theater did not schedule it at all...

Word-of-mouth is scarce - Huang Zhenzhen's last work "Break Up and Say I Love You", starring Fang Shimin and Xue Kaiqi, the word-of-mouth is okay, she thinks that she has established the director's appeal...

Think too much!

There's no heat in itself...

It is to be expected that "Little Dress" will suppress "Tears of a Fallen City", and now it is necessary to consider how to continue to suppress "Thirteen Hairpins" and "Dragon Gate"...

The movie has been released, and in addition to maintaining word of mouth, it can only continue to spread the draft and the main creative team to run the publicity.

Mobilize all the forces that can be mobilized, including Shen Mengxi, at six o'clock in the afternoon, Shen Mengxi was interviewed by "China Film Report" in the company.

This time it was an interview dedicated to My Little Black Dress.

"At present, in the domestic film market, women have constituted the main group of film consumption, and there are the most "couples" among the people who watch movies, but often men only have the right to suggest, and women exercise the right to decide, "In other words, female audiences have the wallet." ”

"In terms of movie-watching aesthetics and tastes, women with soft hearts are more likely to have emotional resonance with some details in the movie.

Compared with the genres such as action movies and crime movies that men like, literary films and romance films have a natural female fate: "'Sensibility' is a female trait, and men are relatively rational." Female audiences are more likely to be moved than men, and movies with tears are more often more suitable for gaining women's love. ”

"Of course, comedy is a genre that both men and women are interested in. ”

"This year's Lunar New Year stall has a vacant comedy genre... This was our distribution mistake. ”

"Then what do you think is the selling point of "Little Dress"?"

"Star + theme, we have a data, the average age of the mainstream movie-watching group is 22 years old, which happens to be the target audience of "Little Dress", plus the four leading actors are all popular stars with great market appeal, so we dare to release it in this schedule!"

"We can't make movies with the same old thinking anymore!"

"China Film Report" will broadcast "My Little Black Dress" in a special broadcast, but it is only five minutes, and Shen Mengxi does not show his face for more than a minute - after all, he is only the producer of the movie.

If he weren't famous, he wouldn't have been needed for propaganda.